Recently, I came across an article, 4 reasons websites are becoming irrelevant by Adam Broitman for iMediaConnection.com.

Many things the article says are true, but when it comes to innovative new services like the AR app, the author offers no solution to the fragmentation problem we all face in mobile.

Only companies that aim to have a extremely innovative, first mover kind of image, will go this way, because those apps won’t reach beyond the platform they were created for (e.g. iPhone). Of course, the iPhone has reached a critical mass in some markets (mainly US), but I’d share Google’s analysis, that even Google won’t be rich enough to support apps for all the different platforms out there.

Even though client apps will always be reasonable for some scenarios, I believe in more powerful browsers that connect to native phone apps like the camera and will enable browser-based AR services, very soon.

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