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WhitePages Mobile Offerings Surpass 2 Million Users

Mobile website is based on Netbiscuits

WhitePages now reaches more than 2 million mobile users through its iPhone, Android, BlackBerry, SMS and m.WhitePages.com mobile offerings.

With popular features like caller identification and reverse phone lookup, click to call, GPS-aware directory services and directions, WhitePages mobile applications are achieving significant adoption.

"Our strategy is to provide integrated Web and mobile services that help people find and connect with confidence," said Kevin Nakao, vice president of monetization and mobile, Seattle. "From helping to identifying unknown callers, to providing access to one of the most trusted sources of contact information, we want to provide daily value to our mobile consumers."

For the complete story please go to Mobile Marketer.

More Stories By Robert Demmer

Robert Demmer is a marketing and communications professional with more than ten years experience in ICT including: business consulting, communications, community engagement, marketing and advertising. After six and a half years at Sun Microsystems as a Senior Marketing Manager for Software Developer Tools he recently joined IDC as Senior Program Manager for IT Services and still continues various consulting engagements.