I am fascinated by the concept of dynamic ride sharing services and the challenging issues surrounding it.

Mobile handheld devices with integrated GPS technologies open doors to all kinds of services never before possible.

Think about this concept - a driver opens an application on her iPhone and notifies the DRS (dynamic ride sharing) service that she will be driving from point A to point B at 4 PM. The DRS system computes the distance and posts the ride details to subscribers with a ride value of $8.55.

Interested subcribers (riders) register for the ride. The driver reviews each potential riders' referrals and online record and accepts up to 3 riders. The acceptance process then sends the Driver's details to the riders for review and acceptance.

At the designated pick up location, each rider confirms they are in the vehicle via email, iPhone application or text message. Upon the trip completion, the driver and each rider completes a brief trip report that is sent to the DRS service and shows up on each of their online records.

No money changes hands in the vehicle. All financial transactions are completed online between the accounts of the driver and riders. The DRS service collects a fee on each transaction.

What are your thoughts? What an interesting way to better utilize cars, make your trip greener and share costs.

There is a mountain of challenges to this concept, but I would like your thoughts.


- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer