AdMob, one of the world's largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing. The first ads will start running this week in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.

“AdMob’s new Interactive Video Ad Unit brings together consumers’ love of watching videos on their mobile device with advertisers’ goal of providing an interactive, social experience for consumers,” said Omar Hamoui, Founder and CEO, AdMob. “We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize.”

AdMob’s new Interactive Video Ad Unit is the newest addition to the company’s portfolio of rich and engaging iPhone ad units, including Multi-Panel Banner, Scrolling Canvas, and Search. The Interactive Video Ad Unit will be sold primarily as an interstitial that will automatically play as an application loads. This auto-play implementation delivers a captive, engaged audience similar to video interstitials on the traditional PC web. It will also be available through a banner ad unit where consumers will click to play the video. The ad unit features customizable interactivity buttons within the video player, putting users a touch away from deeper brand engagement with an advertiser as they experience branded video content.

AdMob utilized its unique insight into consumer usage patterns on mobile devices and significant investments in mobile technology to create this new ad unit. For each ad AdMob creates multiple bitrate encodings of the video files and then dynamically streams the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection. AdMob also utilizes its network of globally distributed servers to ensure the fastest possible video load times.

About AdMob

AdMob is one of the world's largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com's 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.