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PunchTab Releases iOS SDK, Provides iPhone, iPad Mobile Developers With Tools to Drive Application Awareness and Increase Loyalty

iOS SDK Delivers Customized Loyalty and Reward Programs for Mobile Developers

PALO ALTO, CA -- (Marketwire) -- 10/25/11 -- PunchTab Inc., the world's first instant loyalty and rewards platform allowing bloggers, brands, and businesses to create free social and mobile-enabled loyalty programs, today announced the release of their iOS SDK. The SDK is a free toolkit that provides iPhone and iPad developers with the ability to add customized loyalty and reward programs to any mobile application to help boost consumer awareness, user loyalty and meaningful engagement.

With hundreds of thousands of applications hitting the market every month, the world of mobile development has become a congested, competitive place to carve out success. Generating user awareness and continued use remain critical challenges for organizations that utilize mobile applications to engage with their customers. Developers can now implement PunchTab's loyalty programs on mobile applications, incentivizing users to take desired actions by rewarding them with points, redeemable for discounts, products and prizes.

"Awareness, engagement, and enhanced loyalty are essential components in the success of a mobile app," said PunchTab co-founder Ranjith Kumaran. "With our iOS SDK we can provide iOS developers with the same high-quality, easy-to-use functionality that the PunchTab platform offers to over 3000 blogs, websites and e-commerce sites, reaching more than 7.5 million consumers each month."

"Eighty percent of mobile apps are used only once and then abandoned," said Jeff Haynie, CEO of Appcelerator. "PunchTab is helping solve this problem by creating great loyalty programs for mobile apps. Features such as reward-enabling daily visits will keep users returning to apps again and again." PunchTab's mobile libraries are also being made available for Appcelerator's Titanium platform, reaching over 200,000 active mobile developers.

PunchTab's iOS SDK offers mobile developers a free toolkit with an easy to integrate static library and customizable features to most effectively meet businesses' needs. Developers can easily reward-enable actions for repeat usage, social sharing and more.

For more information on PunchTab's developer kit visit www.punchtab.com/developer or email [email protected]

About PunchTab, Inc.

Founded in January 2011, PunchTab is the world's first instant loyalty and rewards platform allowing bloggers, brands, and businesses to create free social and mobile-enabled loyalty programs in minutes. Through the PunchTab platform, consumers earn points for engaging on websites, in stores, and social sharing sites like Facebook and Twitter, redeemable for discounts and prizes from a customized catalog. Over 3000 publishers are using PunchTab's tightly-integrated rewards program to engage and incentivize over 7.5 million consumers every month, with no development or marketing costs. Web and mobile app developers can now utilize the PunchTab Developer Tools for a tightly integrated solution.

Based in Silicon Valley and led by founders Ranjith Kumaran, co-founder of YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures and Embarcadero Ventures. For more information visit www.punchtab.com.

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