|By PR Newswire||
|November 5, 2012 09:40 AM EST||
SEATTLE and NEW YORK, Nov. 5, 2012 /PRNewswire/ -- As 87 percent of home cooks prepare for Thanksgiving gatherings, Allrecipes.com, the world's #1 digital food brand, and Better Homes and Gardens, the nation's leading women's magazine brand, join with Campbell's to help busy, family-focused women create a memorable celebration this Thanksgiving through a Pinterest sweepstakes titled "Best Thanksgiving Ever."
Thanksgiving is social by nature—spending time with friends and family and giving thanks are what Americans love most about the holiday, according to Allrecipes' 2012 Holiday Attitudes and Behaviors Survey and Measuring Cup Report*. The survey also found that nearly half of American women will turn to social media for inspiration this Thanksgiving. The "Best Thanksgiving Ever" sweepstakes provides a vehicle for Thanksgiving planners to share and inspire one another with Thanksgiving recipes, decorating tips and traditions that uniquely define their special day. It is also an opportunity for one lucky cook to win a $5,000 grand prize, and five other cooks to give thanks for their $1,000 winnings.
"According to our recent 2012 Better Homes and Gardens Food Factor survey**, home cooks are investing more resources and energy into creating exceptional special occasion meals which call for more time and ingredients," said Gayle Butler, Meredith National Media Group EVP and Better Homes and Gardens editor-in-chief. "Our readers, and home cooks everywhere, want to get the most out of these memorable holiday moments where family and friends gather to celebrate, and eat, together."
"Thanksgiving is the biggest food holiday of the year, and for Allrecipes, the most important thing is providing our community with seamless access to the resources they need to make the meal and celebration a success," said Lisa Sharples, president of Allrecipes. "Leveraging Pinterest for the 'Best Thanksgiving Ever' campaign allows us to visually showcase top-rated recipes and tips, and encourages our community to share their favorite things about Thanksgiving with others—which really is the whole premise behind the day—sharing a special day and meal with friends and family."
Adam Kmiec, director of global digital marketing and social media at Campbell Soup Company states, "Our vision at Campbell is clear: We want to be the most digitally fit CPG organization in the world. A major part of being fit is being able to match the tempo of our consumers and the overall marketplace. This program clearly demonstrates that 'digital fitness' is not just about words, it's about action. With Allrecipes and Better Homes and Gardens, we're bringing a program to our consumer that's based on insights and is clearly tied to how our consumers are looking for cooking inspiration."
How America Will Celebrate Thanksgiving
So how do Americans plan to celebrate this year? According to the Better Homes and Gardens Holiday and Entertaining Survey***, make-ahead recipes, especially do-ahead desserts, are most helpful when it comes to preparing for Thanksgiving. According to Allrecipes' holiday survey, the size of gatherings, food budgets and menus will be fairly consistent with last year. What is new, however, are the tools and resources women will rely on to plan and prepare for the biggest meal of the year.
- Past favorites (78 percent) and recipe websites (73 percent) will be the top holiday recipes resources.
- 45 percent of home cooks will visit social sites to share their favorite Thanksgiving recipes, traditions and decorating ideas through photos, videos and posts.
- 20 percent say "having a video demonstration available" is important/extremely important when selecting dishes for their holiday table.
- Cooks with mobile devices (tablets and smartphones) will use them throughout each phase of planning and preparation, including recipe selection (70 percent), making shopping lists (36 percent), watching how-to cooking videos (20 percent) and staying connected with family and friends (70 percent).
Allrecipes.com: Ultimate Resource for Thanksgiving
With thousands of top-rated Thanksgiving recipes—from classics such as Homestyle Turkey, the Michigander Way to more exotic side dishes such as Holiday Cranberry Chutney—Allrecipes will be the go-to resource for Thanksgiving meal planning, expecting 28 million visitors across desktop and mobile devices the week leading up to Thanksgiving day—a 35 percent increase over 2011.
Home cooks in need of last-minute Thanksgiving help can turn to Allrecipes.com's Recipe Buzz, where thousands of community members can be found answering questions for other home cooks 24 hours a day.
Additional resources include:
- Thanksgiving Recipes video collection including the most popular Thanksgiving recipes in video form so home cooks can see the directions step-by-step.
- Allrecipes Thanksgiving pages feature everything needed for a fantastic Thanksgiving meal— including top-rated recipes, how-to videos, ready-to-go menus, helpful articles and time-saving recipe scaling tools for large family feasts.
- Allrecipes Dinner Spinner app for Droid, iPhone, Kindle and Windows phones: The #1 recipe and shopping app, with 15 million downloads, is the perfect mobile resource for Thanksgiving planning and prep.
- Allrecipes.com Your Kitchen Inspiration app for the iPad. Be inspired by the top-rated Thanksgiving recipes at your fingertips.
- Allrecipes Video Cookbook, newly available for Windows 8, is optimized for watching while you cook! You can browse seasonally-relevant recipe ideas and videos, with revolutionary step-by-step video synced to written recipe directions. This allows viewers to pause or move ahead or back in the video just by touching the corresponding step in the written recipe directions.
- Check out the Thanksgiving in a Minute video for an overview of the resources Allrecipes offers for Thanksgiving.
Better Homes and Gardens: The Trusted Source for Holiday Content
Better Homes and Gardens has been a trusted source for holiday content for decades, and with 47 percent growth in Comscore as of September, increasingly women are turning to the brand for holiday content online as well. During the weeks and months leading up to Thanksgiving, women find thousands of ideas to make their Thanksgiving traditions special, including: videos and how-to's to create Thanksgiving centerpieces, crafts that use fall leaves and even tools to help her find holiday decorations that match her style.
*The Allrecipes 2012 Holiday Attitudes and Behaviors survey and Measuring Cup Report data are based on an online survey of 1,434 U.S.-based participants fielded on the site in September, 2012. For more information, contact Allrecipes.com.
**The 2012 Better Homes and Gardens Food Factor survey data is based on an online survey of 2,000 U.S.-based participants fielded via independent panel in June, 2012.
***Better Homes and Gardens Holiday and Entertaining Survey - an online survey of 14,000 respondents fielded to the 100 Days of Holidays email newsletter list of over 1.2 million holiday enthusiasts in January, 2012. For more information on both surveys, contact Better Homes and Gardens.
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.
About Better Homes and Gardens
Reaching approximately 40 million readers every month through the magazine, the Better Homes and Gardens brand extends across the web, tablet, mobile, social, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their home and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
Better Homes and Gardens
SOURCE Allrecipes.com; Better Homes and Gardens
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
May. 27, 2015 01:30 PM EDT Reads: 783
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
May. 27, 2015 12:49 PM EDT Reads: 444
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
May. 27, 2015 12:00 PM EDT Reads: 2,337
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 27, 2015 12:00 PM EDT Reads: 2,045
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 27, 2015 12:00 PM EDT Reads: 2,370
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
May. 27, 2015 11:51 AM EDT Reads: 524
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
May. 27, 2015 11:30 AM EDT Reads: 4,327
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 27, 2015 11:15 AM EDT Reads: 2,801
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
May. 27, 2015 10:30 AM EDT Reads: 1,341
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 27, 2015 10:30 AM EDT Reads: 5,487
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
May. 27, 2015 10:00 AM EDT Reads: 2,259
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2015 09:30 AM EDT Reads: 4,638
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
May. 27, 2015 09:30 AM EDT Reads: 7,137
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 27, 2015 07:30 AM EDT Reads: 5,738
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 27, 2015 04:30 AM EDT Reads: 4,345
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 27, 2015 03:00 AM EDT Reads: 6,020
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 27, 2015 02:30 AM EDT Reads: 5,684
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 27, 2015 02:00 AM EDT Reads: 6,437
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 27, 2015 01:00 AM EDT Reads: 2,646
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 26, 2015 09:00 PM EDT Reads: 5,291