ROAM, Inc., the leading mCommerce Platform-as-a-Service (PaaS) provider, today announced that TaylorMade-adidas Golf Company is the first retail customer to integrate ROAM’s software developer’s kit (SDK) in itsTaylorMade Performance Labs (TMPL). TMPL, with custom fitter locations, will use the ROAMpay API of the SDK in their in-store application to help customers get the best size and fit golf clubs.

ROAM’s SDK, receiving great interest since its introduction on July 30, greatly simplifies the integration of card-present mobile payments into applications for iPhones, iPads and Android devices. As a result, TaylorMade and many third-party developers of mobile applications can now readily leverage ROAM’s market-leading mobile commerce technology platform to build secure m-commerce applications.

ROAM’s developer kit features “user management tools” that support mobile commerce-based apps development for a range of applications including invoicing, accounting, and retail point-of-sale. The mobile commerce manager tool kit, which includes swiper and payment API as part of the mobile commerce manager, ensures that developers comply with Payment Card Industry (PCI) data security standards. ROAM’ s platform encrypts sensitive card information via hardware at the point-of-swipe. As a result, card data never goes beyond the retailer and payment card processor.

“We are thrilled to integrate ROAM’s easy-to-use SDK, particularly ROAMpay into our TMPL centers across the country. ROAMpay helps TMPL to create the best possible customer experience and peak performance,” said Todd Fraser, Global Director of Business Development for TaylorMade.

“We are delighted to name TaylorMade as our first SDK customer and look forward to hearing more about how we can help TaylorMade,” said Ken Paul, CEO of ROAM. “The overwhelming retail reaction to our new SDK can be attributed to our encrypted mobile swipe technology and network being second to none. We believe that combining these assets with ROAM’s new SDK provides the essential tools and support to help TaylorMade build that next market-changing mobile commerce app for the tablet, iPhone or Android device.”

He noted that ROAM recently launched a platform to support near-field communication (NFC), critical to the evolution of mobile payments. NFC is a set of standards for smartphones and other mobile devices to enable radio communication between them by simply touching the devices together or putting them in close proximity. NFC supports contactless-payment transactions, “service discovery” to enable consumers to pull information and ads of interest from merchants, and peer-to-peer data transfer.

ROAM’s developer kit includes:

• ROAM Card Swipers for development and testing.
• The ROAMpay Swipe application programming interface for card swiper.
• ROAMpay API for ROAM commerce platform.
• ROAMpay API for boarding merchants on the ROAM commerce platform.
• Test Account to develop and test applications.
• Documentation and samples for iOS and Android.
• Developer support resources, including phone and e-mail support.

Software developers can sample the technology by visiting http://developers.roamdata.com/.

About ROAM Inc.

ROAM helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale (MPOS) solutions, regardless of the technology environment. ROAM’s “powered by” mobile commerce platform provides the hardware peripherals, applications, tools and services to merchants directly, or through the merchant-facing organizations that support them, enabling each to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the MPOS space, having produced and distributed the industry’s first secure reader and today powers mobile point of sale solutions for many of the leading players in this space, globally. A privately held U.S. corporation, ROAM is majority owned by Ingenico (Euronext: FR0000125346 – ING), the world’s leading provider of payment solutions. For more information, visit www.roamdata.com.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company

TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.