|By Marketwired .||
|November 7, 2012 02:23 PM EST||
NEW YORK, NY -- (Marketwire) -- 11/07/12 -- Viggle(SM) (OTCQB: VGGL), the loyalty program for TV, asked voters to get personal during election coverage and share thoughts on some of the questions not always asked in political polls -- but those for which we all secretly are dying to have answers. Crowdsourced from Viggle members and social media channels, Viggle LIVE allowed members to ask the questions while watching election news coverage.
Viggle sure learned a lot about its members -- as questions even got a little provocative at times. Turns out, 76% feel Michelle Obama has much better style than Ann Romney. Oh, and sorry Mitt, Viggle members have declared your running mate, Paul Ryan, is more dashing than you.
Other surprising Viggle LIVE findings include:
- 41% said Jon Stewart was the ultimate news crush!
- 68% felt Diane Sawyer was the blonde they'd prefer to get news from.
- 26% of Viggle LIVE players knew that President Lincoln was a bartender!
Overwhelmingly, Viggle members felt Obama won due to his progress on addressing economic challenges facing the country and that Romney lost due to his positions on social issues. Although 7% did say he lost because his hair was too perfect.
"Social TV is all about having fun with the shows or programs you're watching. The ability to interact, and get rewarded for those interactions, is transforming the way media is consumed," said Greg Consiglio, President and COO. "We saw the election night coverage as a great opportunity to engage with our members, letting them ask questions of other TV viewers through a real-time engagement platform and seeing how their opinions measured up against others -- after all, that's what social TV is all about!"
In addition, Viggle is running a campaign this week, encouraging members to turn their Viggle points into American Red Cross donations. Simply by tuning into election coverage, members were given the option to take points earned and donate them in support of Hurricane Sandy relief efforts. Viggle's fundraising campaign kicked off yesterday and so far has raised close to $15,000. Viggle will match all donations up to $20,000 this week.
Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they are watching. Available for Android, Apple iPhone®, iPad® and iPod touch®, Viggle automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app's rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations. For more information, visit http://www.viggle.com, follow us on Twitter @Viggle or like us on Facebook. MyGuy fans can follow us at @MyGuyFootball.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of November 7, 2012. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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