Click here to close now.

Welcome!

iPhone Authors: Liz McMillan, Kelly Murphy, Pat Romanski, Carmen Gonzalez, ScriptRock Blog

News Feed Item

goviral presenta i primi 100 brands per contenuti video

Secondo il nuovo global report di goviral, la principale rete di distribuzione video per i brands, Red Bull detiene la miglior strategia per i social video,.

Il primo Equity Report sui Social Video elenca I 100 migliori brands per contenuti nel 2012. L'Energy drink di Red Bull sconfigge i giganti tecnologici Google (2°) e Samsung (5°), con Apple e Microsoft rispettivamente al numero 11 e 37, che non riescono a essere nella top ten.

L'Equity Report sui Social Video di goviral esamina come i brands internazionali utilizzano i loro contenuti video come parte integrante della loro strategia di marketing. I brands sono stati valutati in base al volume dei contenuti prodotti, al numero totale di visualizzazioni e al coinvolgimento degli utenti basato sui contenuti caricati su YouTube, Vimeo e Facebook nel 2012. goviral ha quindi utilizzato il suo expertise per i brand contents per valutare la qualità, gli obiettivi, l'innovazione e l’interesse dell'audience prima di calcolare l'"equity score" finale per i social video.

Risultati principali dell'Equity Report sui Social Video di goviral:

  • I Luxury Fashion brands hanno successo con Prada (7o), Burberry (16o) e Louis Vuitton (18o), tutte tra le prime 20 per gli alti punteggi legati alla misurazione dell’engagement
  • Nella battaglia fra i brands automobilistici, BMW è stata la prima al 12o posto, davanti a VW (13o), Mercedes Benz (15o), Toyota (20o) e Porsche (22o)
  • I brands di prodotti alcoolici non hanno avuto un grosso impatto , con Smirnoff (90o), Corona (93o) e Jack Daniels (99o) tutti in fondo alla classifica
  • Visa dimostra di essere un'eccezione nel settore finanziario. Al 24o posto, ha tratto un enorme vantaggio da un programma video ‘aggressivo’ per sponsorizzare i Giochi Olimpici
  • Solo il 15% dei Brands detiene dei canali ufficiali su Vimeo, mentre la maggior parte si affida unicamente a YouTube per diffondere i propri contenuti

I brands valutati sono stati scelti dal rapporto Best Global Brands 2012 di Interbrand, aggiungendo Red Bull e Old Spice (6o), che secondo goviral utilizzano i video in modo molto trascinante e coinvolgente.

Equity Report sui Social Video di goviral 2012: le Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

"I risultati dell'Equity Report sui Social Video di goviral dimostrano che, quando si prendono in considerazione i contenuti dei brands, la fortuna aiuta gli audaci", ha affermato Mads Holmen, Planning Director di goviral. "Brands come Red Bull, Old Spice e Nike amano il rischio, e distruggono costantemente ciò che si prevede dia origine alle conversazioni pianificate. Una strategia efficace per i social video riesce a portare il brand oltre il prodotto, creando quell'esperienza che consumatori vogliono veramente condividere e avere".

Per un elenco completo, visitare il sito goviral.com

Note ai redattori:

L'Equity report sui Social Video di goviral è stato realizzato nel settembre 2012, analizzando i contenuti delle marche Interbrand 2012, con l'aggiunta di Red Bull e Old Spice. I fattori presi in considerazione sono stati:

  • Il volume dei contenuti prodotti e distribuiti (numero di video e lunghezza totale in minuti), in tutti i principali canali globali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il totale delle visualizzazioni per tutti i video in ognuno dei principali canali internazionali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il coinvolgimento, valutato in base al numero di "Mi piace" e di commenti per tutti i video compresi nella valutazione
  • Il numero di abbonati ai principali canali internazionali e ufficiali di YouTube
  • La graduatoria Goviral, che prende in considerazione qualità, utilizzazione dei video sui siti web delle marche, la creatività, l'innovazione e il feedback dell'audience

Informazioni su goviral

goviral è leader a livello mondiale nella distribuzione di contenuti video brandizzati su larga scala e garantisce audience e numero di visualizzazioni con modello di pricing legato alle views. La società ha una copertura internazionale con oltre 40.000 partner editoriali su 16 categorie in oltre 90 paesi. goviral ha uffici a Londra, New York, Parigi, Milano, Copenaghen, Monaco di Baviera, Stoccolma, Oslo e Madrid. AOL ha acquisito goviral nel gennaio 2011.

Informazioni su AOL Inc.

AOL Inc. (NYSE: AOL) è una società impegnata a innovare, crescere e investire continuamente in brands ed esperienze che informano, intrattengono e connettono tutto il mondo. Patria simbolica di un’insieme di brands di livello mondiale, AOL crea contenuti originali che coinvolgono l'audience sia su scala locale che internazionale. AOL aiuta gli esperti di marketing a mettersi in contatto con l'audience attraverso soluzioni pubblicitarie digitali efficaci e coinvolgenti

Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.

Translated infographic available at www.goviral.com/sve100

Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=it

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...