iPhone Authors: Elizabeth White, Kevin Benedict, Yeshim Deniz, Matthew Lobas, Shelly Palmer

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TAAZ Enables Women to Try the Latest Hairstyles From Their iPhone

TAAZ Inc., the brains behind the beauty™, announced today the availability of its iPhone app that allows women to virtually try on hairstyles on their own face/photo right from their phones. Instead of tearing out pictures from magazines and taking them to a stylist, women can now easily see a myriad of hairstyles on their own faces right from their iPhone.

With the TAAZ iPhone app, women can safely experiment and stay up to date with the latest hairstyles by simply uploading their photo and trying hundreds of color and cut combinations to instantly see how they will look. Using the iPhone app, women can find a new look and share it with friends to get their opinions before making a change. When the perfect new hairstyle is found, women can show their stylist to make it happen. Women can now be more adventurous and bold in their style changes because of the certainty they have in how they will look.

“We want to empower women to confidently make decisions about their personal style,” said David Schafer, general manager at TAAZ. “What better way to eliminate the fear and uncertainty that surrounds a new cut or style than by allowing women to see how they will look with that new bold color and cut.”

The iPhone app uses the core technology that powers TAAZ.com, where users can apply hair and makeup changes to an uploaded photo, creating a virtual makeover. In addition to beauty products, TAAZ technology is used for fashion accessories like sunglasses and jewelry, and by top beauty brands, retailers and media companies, including InStyle, Real Simple, Laura Mercier, Estée Lauder and Marks & Spencer.

About TAAZ

For every woman who wants to explore the possibilities of their look and style, TAAZ is the brains behind the beauty. TAAZ removes doubt and creates confidence through visualization and validation. Unlike other risky or costly options, TAAZ offers consumers an easy experience of trying different looks and finding the perfect one for you. TAAZ has been featured in Oprah Magazine, New York Times, The Wall Street Journal, Fox, CBS, NBC, MTV and Women’s Wear Daily. The company is based in San Diego, Calif., and can be found online at www.taaz.com. The mobile try-on app can be found in the iTunes store at http://bit.ly/Z1tbkP.

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