iPhone Authors: Elizabeth White, Kevin Benedict, Yeshim Deniz, Matthew Lobas, Shelly Palmer

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Apple grants select employees free time to work on ‘personal’ projects

Tim Cook

Tim Cook

Apple CEO Tim Cook is taking a page out of the Google playbook and is granting select employees two-week breaks to work on outside and independent projects, according to The Wall Street Journal. The initiative, known as “Blue Sky,” is aimed at boosting employee morale and keeping workers loyal to Apple. Google and other Silicon Valley companies have employed similar programs that allow employees to spend a certain amount of their time working on side projects, which in the past have resulted in GMail and other popular Google services. Read the full story at Boy Genius Report.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.