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Wearables Authors: Pat Romanski, Adrian Bridgwater, Liz McMillan, Elizabeth White, Roger Strukhoff

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Misfit Unveils Shine: World's First All-Metal Wireless Fitness Device

REDWOOD CITY, California, Nov. 14, 2012 /PRNewswire/ -- Misfit Wearables unveiled its first product, the Misfit Shine, a beautiful wireless, physical activity tracker today on Indiegogo:
www.misfitwearables.com/shine  

(Photo: http://photos.prnewswire.com/prnh/20121114/SF13534)

BOLD DESIGN: The Misfit Shine is an elegant all-metal disc with a beautiful halo of lights. Just place it on an iPhone and it syncs, even in airplane mode. No buttons, no cables, no Bluetooth pairing, no recharging.

SMART: More than just step-counting - the Misfit Shine tracks cycling and swimming too so get more credit where credit is due. Tap to see progress towards your daily activity goal. Set personalized goals, visualize data, and get insights on how you're doing.

WEARABLE: Only slightly larger than a quarter, the Misfit Shine can be worn just about anywhere, even when wearing next to nothing. On your wrist, shoe, ankle, bra, hip, as a broach, wherever you want.

PRECIOUS: The Misfit Shine was made to last a lifetime and designed to complement any fashion statement. Carved out of a solid block of aircraft-grade aluminum, it is super strong and waterproof.

The Misfit Shine comes with a clasp so you can easily wear it, and will retail in the spring of 2013 for $99; early adopters' units will ship in March. A sports wristband will retail at $19 and a stylish leather band for $49. An experimental alpha version of the Misfit Shine App is available in the iTunes App Store, with new builds coming every three weeks.

About Misfit Wearables
Misfit is focused on developing great wearable products: things that a lot of people would wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.

Follow Misfit at www.twitter.com/MisfitWearables or connect on www.facebook.com/MisfitWearables

Misfit product images, videos, and logos will available here: www.misfitwearables.com/media   

Copyright 2012 Misfit Wearables Corporation. All rights reserved.

Contact:
Hadi El Heneidi
[email protected]
+1-617-259-4101

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