Click here to close now.

Welcome!

iPhone Authors: Carmen Gonzalez, Elizabeth White, Jayaram Krishnaswamy, Roger Strukhoff, Yeshim Deniz

News Feed Item

EU-Unternehmen ohne Verständnis für die Sorgen der Verbraucher in Bezug auf Online-Tracking

BRÜSSEL, November 15, 2012 /PRNewswire/ --

Neue Untersuchungsergebnisse von TRUSTe in Sachen Datenschutz zeigen, dass in ganz Europa Unternehmen intensives Online-Tracking betreiben. Die Verbraucher sind sich dessen bewusst und sie gehen davon aus, dass Websites erst ihre Erlaubnis einholen, bevor ihr Online-Verhalten festgehalten wird. Doch trotz der Einführung der EU-Cookie-Richtlinie im Mai 2011 holt nur eine Minderheit der Unternehmen die Einwilligung der Nutzer für das Ablegen von Cookies ein.

Der TRUSTe 2012 EU Consumer Privacy Index ist die erste Studie, in der eine umfassende Analyse der aktuellen Einstellung der Verbraucher zum Datenschutz und der Unternehmenspraktiken in der EU vorgenommen wird. Die umfangreiche Studie erfasste über 4.000 Verbraucher (die Durchführung erfolgte online im Rahmen der iOmnibus-Studie von Ipsos MORI in Frankreich, Deutschland, Großbritannien und den Niederlanden) und 200 Top-Websites (kompiliert mithilfe tiefem Scanning durch den Website-Tracker und die Cookie-Audit-Technologie von TRUSTe. Es wurden die 50 Websites mit einem Top-Ranking laut Alexa.com in jedem der vier Länder überprüft.

In der Hauptsache ergaben sich folgende Erkenntnisse:

  • 86 % der Befragten in den Niederlanden wussten über Internet-Browser-Cookies Bescheid, verglichen mit 81 % in Großbritannien, 78 % in Deutschland und 59 % in Frankreich.
  • Die Top-50 Websites in Frankreich speichern fast doppelt so viele Cookies von Drittanbietern (434) als niederländische Websites (237).
  • 71 % der französischen Befragten fürchteten um ihre Online-Privatsphäre, verglichen mit 69 % in Großbritannien, 62 % in Deutschland und 48 % in den Niederlanden.

In Bezug auf die EU-Cookie-Richtlinie, zeigte die Untersuchung:

  • 79 % der niederländischen Befragten wussten, dass die EU-Cookie-Richtlinie verlangt, dass Unternehmen die Erlaubnis der Benutzer für die Speicherung von Tracking-Daten einholen müssen, im Vergleich zu 63 % in Großbritannien, 51 % in Deutschland und 26 % in Frankreich.
  • 82 % der Deutschen erwarten von den Unternehmen, dass diese die EU-Cookie-Richtlinie einhalten; 76 % tun dies in Großbritannien und 62 % in den Niederlanden.
  • 53 % der französischen Befragten erwarten von den Unternehmen die Einhaltung, aber nur 44 % planen den Besuch von Unternehmens-Websites, welche der EU-Cookie-Richtlinie entsprechen.
  • 12 % der Top-50 Websites im Vereinigten Königreich und 32 % der niederländischen Websites hatten Schritte unternommen, um die Einhaltung der Richtlinie zu gewährleisten, z. B. Pop-up-Fenster, Banner oder Registerkarten zur Unterrichtung der Benutzer über Cookies auf der jeweiligen Website. Keine der Top-50-Websites in Frankreich oder Deutschland hatte dies getan.

EU Managing Director bei TRUSTe, Danilo Labovic, sagte:

"Die Untersuchung zeigt, dass es eine große Kluft gibt zwischen den Erwartungen der Verbraucher in Bezug auf den Online-Datenschutz und der gängigen Praxis der meisten Unternehmen. Dieses Fehlverhalten der Unternehmen hat ganz erhebliche Folgen, denn 36 % der Befragten verzichten auf den Besuch von Unternehmens-Websites in Frankreich, weil Sie Bedenken hinsichtlich des Datenschutzes haben, und 34 % in Deutschland verzichten auf die Nutzung von Smartphone-Apps, weil sie um ihre Privatsphäre fürchten.

In allen vier Ländern waren es durchschnittlich 68 %, die von einer Einhaltung der jüngsten EU-Cookie-Richtlinie ausgingen, und durchschnittlich 41 % wollen nur Websites besuchen, auf denen die Einhaltung gewährleistet ist. Da die Top-50 Websites in Deutschland und Frankreich keinerlei Maßnahmen getroffen haben, um die Besucher ihrer Internetseiten über Cookies und Tracking-Funktionen zu informieren, besteht diesbezüglich offenbar kein ausreichendes Problembewusstsein.

Die gute Nachricht ist aber, dass es Maßnahmen gibt, welche die Unternehmen ergreifen können, um diese Bedenken auszuräumen. Die Untersuchung ergab auch, dass 62 % in Frankreich, 57 % in Deutschland und Großbritannien und 49 % in den Niederlanden einer Website mehr Vertrauen entgegen brachten, wenn die Website eine Zertifizierung oder ein Gütesiegel einer unabhängigen Stelle in Bezug auf den Datenschutz vorweisen konnte. "

Redaktionelle Hinweise

  1. TRUSTe ist der weltweit führende Anbieter von Datenschutz-Management-Lösungen. Das Unternehmen bietet eine Reihe von Technologien und Zertifizierungen an, welche den Unternehmen dabei helfen, Kundenvertrauen aufzubauen und die Bereitschaft, online Geschäfte zu tätigen, zu steigern. Über 5.000 Unternehmen, darunter internationale Top-Marken wie Apple, eBay, LinkedIn und Microsoft, setzen auf TRUSTe, wenn es darum geht, Vertrauen zu schaffen und komplexe Datenschutzprobleme zu lösen. Das grüne Datenschutzsiegel von TRUSTe ist weithin anerkannt. Millionen von Verbrauchern weltweit vertrauen auf dieses Siegel als Nachweis eines verantwortungsbewussten Datenschutzes. Für weitere Informationen über TRUSTe besuchen Sie bitte http://www.truste.eu
  2. Die gesamte Studie und Details in Bezug auf Stichprobenumfang und Methodik können unter der folgenden Adresse heruntergeladen werden: http://www.truste.com/eu-compliance-tracking-awareness-index/?lang=de.
  3. TRUSTe EU Medienanfragen sind an Eleanor Treharne-Jones von The Conversation Co. zu richten unter +44-(0)7811-093648 oder per E-Mail [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.