Welcome!

iPhone Authors: ScriptRock Blog, Pat Romanski, Elizabeth White, Roger Strukhoff, Liz McMillan

News Feed Item

USA Cider Market Insights 2012

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

 

USA Cider Market Insights 2012

http://www.reportlinker.com/p0651625/USA-Cider-Market-Insights-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Alcoholic_Drink

 

Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

 

Introduction and Landscape

Why was the report written?

The 2012 USA Cider Market Insights report is a high level market research report on the USA cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

 

What is the current market landscape and what is changing?

Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011. Cider appeals to both men and women and a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol market. Fruit flavored ciders are becoming increasingly popular, as are pear based ciders. The market is benefiting from increasing premiumisation.

 

What are the key drivers behind recent market changes?

Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. Innovation is very important and many producers are now producing seasonal and limited edition products and marketing 'variety' packs containing a number of brand variants. Many producers are actively promoting consumer knowledge of cider, and in particular of apple varieties.

 

What makes this report unique and essential to read?

The USA Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

 

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the USA cider market.

 

This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.

 

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

 

This report provides an analysis of industry structure, reports on company volumes and selected company profiles

 

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non refillable. Market valuation data and selected pricing data are also included.

 

Key Market Issues

The American palate tends to favor sweeter tastes and many drinkers find English style ciders too dry. This is especially true on the West Coast, East Coast drinkers being more attuned to dryer styles.

 

Increased competition means some brands will decline, though Hornsby's was the only major brand to witness declining volume and share in 2011.

 

Hornsby's move to 33cl (11oz) bottles was not followed by anyone else, and may have backfired, being perceived as a cynical way of increasing prices.

 

Overall prices increased by around 4%, driven by increased premium offerings.

 

Hornsby's suffered from a lack of focus and investment as part of the Gallo wine business.

 

Key Highlights

Cider continued to grow strongly, driven by innovation.

 

Cider's growth is expected to continue unabated with the market predicted to grow by around 30% in 2012. The entry of major brewers into the category, together with innovative marketing and product development, should see cider emulate the trajectory experienced by craft beer.

 

Historically, cider was often a name given to a non-alcoholic apple drink in the US, and consequently alcoholic ciders were often labeled as 'hard' ciders. One consequence of the increasing popularity of cider is the fact that most American consumers now seem to understand the term cider to refer to the alcoholic drink, and most brands have dropped the word 'hard' from their names.

 

As with the craft beer business, a lot of the really spectacular growth is coming from the grassroots level. Crispin was the fastest growing brand in 2011, posting a 300% plus increase.

 

The market is benefiting from increasing premiumisation, with premium ciders, which account for a quarter of the market, growing at more than double the rate of mainstream cider.

 

 

 

Table of Contents

Section 1 Market Update

KEY FACTS

- Market Size

- Growth

- Market Value

- Distribution 2011

MARKET COMMENTARY

- Current and Emerging Trends

- Outlook

- Imports and Exports

- Segmentation

BRANDS

- Top 10 Cider Brands - Volume, 2009-2011

- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011

- Brand Analysis

- Private Label/Private Label Producers

- New Products Activity

Section 2 Brewer Profiles

BREWER PROFILES

- VERMONT HARD CIDER COMPANY

- Green Mountain Cider Company Brand Volumes, 2007-2011

- HORNSBY'S PUB DRAFT CIDER LTD

- Hornsby's Pub Draft Cider Ltd Brand Volumes, 2007-2011

MINOR CIDER COMPANIES

- Original Sin Corporation

- The California Cider Company

- The Boston Beer Company Inc

- Crispin Cider

- Fox Barrel Cider Company

- Fish Brewing Company

Methodology

Beer and Cider Attributes Definitions

Product Definitions

Packaging Definitions

Glossary

Map

List of Tables

LEGISLATION AND TAXATION TABLES

- Table 1.2.1 - Taxation Base

- Table 1.2.2 - Historical Excise Rates of Cider

- Table 1.2.3 - Legal Controls on Cider

- State Taxes

PRICING TABLES

- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012

- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012

DATA TABLES

- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F

- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F

- Commercial Beverage Consumption - Million Liters, 2001-2012F

- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F

- Consumption of FABs and Cider, 2001-2012F

- Cider Market Valuation (Local Currency), 2010-2012F

- Cider Consumption by Local Definition, 2008-2012F.

- Cider Consumption by Standard Price Segmentation, 2008-2012F

- Cider Consumption by Alcoholic Strength, 2008-2012F

- Cider Consumption by Type, 2008-2012F

- Cider Consumption by Geographic Scope, 2008-2012F

- Cider All Trademarks, 2007-2011

- Cider Brands by Local Definition, 2007-2011

- Cider Brands by Standard Price Segment, 2007-2011

- Cider Brands by Alcoholic Strength, 2007-2011

- Cider Brands by Type, 2007-2011

- Cider Imported Brands by Origin, 2007-2011

- Cider Private Label Brands, 2007-2011

- Cider Trademark Owners, 2007-2011

- Cider Local Operators, 2007-2011

- Cider Leading Brewers/Importers, 2007-2011

- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F

- Cider Distribution: On vs. Off Premise, 2008-2012F

List of Figures

INDUSTRY STRUCTURE

- Chart - Leading Brewers/Imports, 2011

- Market Structure

- Cider Producers/Importers

PACKAGING

- Chart - Consumption by Pack Material/Type, 2011

- Packaging Trends

CHANNEL ANALYSIS

- Chart - Distribution by Channel, 2011

- Chart - Consumption by Price Segment, 2011

- Market Valuation and Pricing

- Cider Market Valuation (Local Currency), 2010-2012F

- Distribution Trends

Companies Mentioned

VERMONT HARD CIDER COMPANY, HORNSBY'S PUB DRAFT CIDER LTD, Original Sin Corporation, The California Cider Company, The Boston Beer Company Inc, Crispin Cider, Fox Barrel Cider Company, Fish Brewing Company

 

 

 

To order this report:

: USA Cider Market Insights 2012

 

 

 

Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
In his session at WebRTC Summit, Peter Dunkley, Technical Director at Acision, will look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. He will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
What if, during a snow emergency, an on-the-ground sensor could automatically trigger a relevant emergency notification related to snowfall and road impact. And then, after it’s triggered, that notification is delivered intelligently to individuals based on an extensive set of rules designed to alert the most available and capable responders. This “what if” question about “smart highways” is short-sighted. We are already there, and we are only getting started. While mainstream attention is paid to machine-to-machine communications, new technologies are being developed to make these communica...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here