Click here to close now.

Welcome!

iPhone Authors: Elizabeth White, Liz McMillan, Adrian Bridgwater, Pat Romanski, Baruch Sadogursky

News Feed Item

New Yorkers Want To Learn More About How Food Is Grown And Raised, But Feel Pressured By Lack Of Time And Money

New Survey Released During The Food DialoguesSM: New York Reveals Knowledge About Food Is Status Symbol for New York Consumers

CHESTERFIELD, Mo., Nov. 15, 2012 /PRNewswire/ -- For New Yorkers, food knowledge means social status. According to a new survey of New York area consumers released today by the U.S. Farmers & Ranchers Alliance (USFRA), 54 percent of New Yorkers believe that being knowledgeable about food is a social status symbol. The survey, released in conjunction with The Food DialoguesSM: New York, found that New Yorkers in general were less informed about how food is grown and raised, but if they could prioritize it, would be more passionate about learning more about food than consumers across the country.

"New Yorkers especially have an interest in gaining more knowledge about how their food is grown and raised, so we've brought the Food Dialogues to the Big Apple," said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. "We feel that it is critical to hold this valuable discussion, bringing New Yorkers together with America's farmers and ranchers to talk about tough issues and about improving how food is grown and raised."

New Yorkers Less Informed about Food Production but Strive to Learn More
In a city known for its serious eats, it's no surprise that New Yorkers care about their food. But the USFRA survey results reveal that New Yorkers in particular are less informed about how food is grown and raised than Americans overall – with just half reporting  they feel at least somewhat knowledgeable about food production (53 percent), compared to 62 percent of Americans overall. Yet, New Yorkers have a serious desire to learn more about how their food is grown and raised. In fact, 68 percent of New Yorkers would like to know more about how food is grown and raised, but they just don't have the time or money to prioritize it, compared to 59 percent of Americans overall who share that sentiment. When asked what type of information they want to learn more about, New Yorkers said the use of inputs for crops such as pesticides, herbicides and fertilizers (37 percent) and the use of antibiotics in farm animals (31 percent).

New Yorkers More Skeptical about Their Food
The survey found that New Yorkers are less likely than Americans overall to say that food production heading in the right direction (44 percent versus 53 percent). They were also less likely than Americans overall to believe farmers and ranchers are committed to improving how food is grown and raised. Further, more than half of New Yorkers do not believe that 95 percent of all farms are in fact family owned1.

Factors When Making Decisions About Food

  • In addition to learning how New Yorkers perceive food production, the survey also revealed what and who influences their purchasing decisions, whether at the grocery store or while dining out. New Yorkers are mindful of how food is grown and raised when grocery shopping; however, New Yorkers are more than twice as likely to value taste when choosing a restaurant versus shopping for groceries. Additionally: New Yorkers are more likely to report that how food is grown and raised will impact their purchase decision in the grocery stores (87 percent) compared to when dining out (78 percent).
  • When it comes to dining out, New Yorkers prioritize quality (58 percent), taste (37 percent) and cost (32 percent).
  • When it comes to purchasing groceries, New Yorkers prioritize quality (49 percent), cost (39 percent) and healthiness/nutrition (23 percent) – whereas Americans overall prioritize cost (47 percent).

The survey findings were released by USFRA in conjunction with The Food Dialogues: New York. This event is taking place on November 15 at The TimesCenter in Midtown Manhattan from 10 a.m. to 3:30 p.m. Eastern Time. This event will also stream live online at www.fooddialogues.com . For additional information about the surveys released today, USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.

About the Survey Methodology
Ketchum Global Research & Analytics designed and analyzed a phone survey of 1,250 consumers nationwide, with an oversample of 236 consumers in the New York City designated media area. The survey was fielded October 22nd through 28th 2012 by Braun Research Inc. and has a margin of error of +/-2.8 percent at the 95 percent confidence level.  Additionally, Ketchum Global Research & Analytics designed and analyzed a phone survey of 501 farmers and ranchers nationwide, including 36 who opted in for participation through the USFRA site. The survey was fielded October 23rd through 29th, 2012 by Braun Research Inc. and has a margin of error of +/-4.4% at the 95 percent confidence level. Concurrently, Ketchum Global Research & Analytics designed and analyzed a phone survey of 291 consumers in the New York City Designated Market Area. The survey was fielded October 22rd through 28th, 2012 by Braun Research Inc. and has a margin of error of +/-5.7 percent at the 95 percent confidence level.

About The Food Dialogues
The Food Dialogues℠: New York is designed to answer Americans' questions on some of the most provocative topics related to food, including antibiotics and biotechnology (GMOs). This event, taking place at The TimesCenter in Midtown Manhattan on Thursday, November 15, will include a series of back-to-back panel discussions with farmers, ranchers, food experts, pundits and media. USFRA helps farmers and ranchers answer consumers' and influencers' questions, including the tough ones, about food production. For additional information about USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.

About U.S. Farmers & Ranchers Alliance (USFRA)
U.S. Farmers & Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans' questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.


1 USDA 2007 Census of Agriculture

SOURCE U.S. Farmers & Ranchers Alliance

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity for developers, start-ups, and companies of all sizes to engage with SAP today.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...