Click here to close now.

Welcome!

iPhone Authors: Pat Romanski, Brett Hofer, Elizabeth White, Marco Meinardi, Liz McMillan

News Feed Item

Max Sound CEO Releases MAXD Go To Market Strategy In Letter To Shareholders

SANTA MONICA, Calif., Nov. 15, 2012 /PRNewswire/ -- Max Sound Corporation (OTC Bulletin Board: MAXD) the HD Audio Company that is substantially improving the sound quality in live events, music, movies, audiobooks, video games, television and mobile devices released today a MAXD Update discussing the Company's Go-To-Market Strategy.

(Logo: http://photos.prnewswire.com/prnh/20120828/DA63541LOGO)

To all MAXD Shareholders –

First, congratulations to all of our outstanding personnel team who have devoted countless hours to our success and to all of our investors who have become believers in our mission to make MAXD the new Brand Standard across all major audio vertical markets in Multi-media, Entertainment, and Communication Technology. After 30 months of Research and Development we have finally begun our Go-To-Market Strategy as a Sales and Marketing Driven company.

What follows is a summary of where we are at now, how we are taking MAXD to market, how we will make money going forward and what our sales model and revenue targets look like. I couldn't be more excited about our prospects. With the pieces we have in place already, we believe that just executing diligently on that will create a clear path to revenue, then cash flow positivity, and then serious profits. The following recap of publically available information is contained below to summarize the strategy we are employing to make us prominent in several vertical markets that have the potential for the highest sales and profit yields.

2012 provided many breakthroughs for us in our hardware and software development improvements allowing us to move into the "go to market" stage and begin to monetize MAXD technology, hence your investment in our company. Based upon what we are rolling out at this time, we expect to have enough tangible results between now and the end of Q1 2013 that we believe we will be able to forecast actual substantive numbers by Q2 2013 for the year and then going forward well into the future.

Earlier this year at the 54th Grammy Awards, we introduced MAXD to the music industry. Since then, we have made substantial progress in our efforts to roll out celebrity endorsements and consumer and industry adoption across several key multi-media vertical markets.

While several of the markets we are aligning with generally range in size from several billion to 75 billion dollars annually, the area we have tremendous focus on is the mobile industry which last year exceeded a trillion dollars. Growth expectations in Mobile is expected to increase for several more years as the world continues to expand its voracious demand for personal communication tools, resources and delivery.

The key elements we have been rolling out with are Celebrity Endorsements, Consumer Adoption, Industry Integration and Brand Awareness. Below is a recap of elements that have already transpired and are continuing to evolve as well as what we feel we will accomplish for the company and you our shareholders.

LiquidSpins.com
We have entered into a definitive agreement to acquire the assets of Liquid Spins which we expect to be complete and transitioned by the end of this month. Liquid Spins first major roll out to retail sales through music download cards begins this month in time for the holidays. Liquid Spins is a strategic move that aligns MAXD technology with a significant audience of music consumers. It allows us to promote music sales to everyone who uses the MAXD High Definition Audio App and it also allows music buyers to get a free app from us after they purchase music from Liquid Spins.

Most importantly, we receive the same 30% profit on every music sale, just like iTunes does. So here is the great differentiator - we are going to share a fourth of that profit or 7.5% on every sale with every Artist who wants to use the Liquid Spins QR (quick read code) and the MAXD HD Audio App to drive their fans to purchase their music from us. That is what we are doing Pitbull and we believe this will set the standard for us to do the same thing with many other artists. We believe most artists will be thrilled to receive an additional 7.5% on every sale of their music.

Liquid Spins has developed a unique marketing deployment that will put the world's largest music catalogues and MAXD App's in front of millions of potential retail consumers in 2013 and beyond. We believe that Liquid Spins has a decisive competitive advantage in the non-traditional markets.  To receive more information on the Liquid Spins branding strategy, send an email to [email protected]       

Liquid Spins has aligned itself with InComm. InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products having 225,000 partner locations generating nearly $10 billion in retail sales of prepaid products in 2009 and over 1 billion customers every week. 

Just a few months ago, Digital music download sales reached the tipping point and now represent over 50% of all music sold having grown at a rate of 8.3% in 2011 to $5.23 billion, according to the IFPI (International Federation of the Phonographic Industry). Within the United States, the total digital music revenue rose 17.3 percent to $2.62 billion.

So revenue begins this month for MAXD due to Liquid Spins current roll out and by Q2 2013 we believe we will be able to forecast future outcomes based on the early results.

MAXDONLINE.com
The launch of MAXDONLINE.com  We have entered into agreements with some of the largest publishing houses to convert their Audio Books inventory to MAXD HD and sell them at our online store sharing the revenue with the publishers on a 50/50 basis of the retail price. We are currently processing the libraries of Simon and Shuster and Harper Collins among others and plan to launch them for sale in Q1.

The site is fully ready for launch including our search, preview and ecommerce functionality however the conversions are taking longer than expected due to the massive amount of titles we received and additional technology we are building to batch process these audiobooks.

For reference, audiobook revenues across trade publishing topped $2 billion in 2011, more than doubling from $869 million in 2010, according to the latest figures from Book Stats. As of today, we have an inventory of over 15,000 audio books ready for processing in MAXD HD Audio.

The benefit we feel we offer is that a MAXD Processed audiobook will be the smallest possible file size and will also sound better than any other version of the same book.

Qualcomm Snap Dragon Processor & Hexagon program
On September 27th, after many months of meetings, with our engineers performing MAXD HD tests of Cellular Voice, Music and Movies on smartphones, we entered into an agreement to join Qualcomm's Hexagon Access DSP Program. Our programmers are currently developing the MAXD HD audio technology for implementation onto the Snapdragon DSP S4 Processor.

The primary goal we had in joining this program was for MAXD HD audio to become embedded on the DSP (Digital Signal Processor) and available for licensing to 86 Qualcomm OEM's that represent a significant portion of the mobile Smartphone and tablet market globally.

Qualcomm is the global leader in chip sales in the Smartphone market. Neilson reports show that as of May 2012 110 million users in the US have Smartphone's accounting for 54.9% of the total US cellular phone market. Gartner reports that total Smartphone's sold globally in 2011 totaled 472 million. The study found that 821 million smartphones and tablets will be purchased worldwide in 2012 and pass the billion mark in 2013.

In years past, the timeline to market on a cellular device chipset for new technologies was as long as two years. Today however, thanks to the Qualcomm Hexagon program, the timeline can be shortened to six months. Our goal is to complete our development onto the Snapdragon Processor and then participate in the first half of 2013 with a licensing partnership that gives us the opportunity to become a relevant player in mobile audio. Stay tuned as this evolves because for us it is a very special opportunity for MAXD.

The MAXD HD Audio App Player
The launch of the Pitbull MAXD Android App Player will mark the beginning of our White Label program. We created this program to allow major artists and companies with significant web based and social media customers consuming audio products to customize the MAXD Player and push it out to their millions of consumers who will be experiencing MAXD HD Audio first for free and then upgrade to paid pro-versions which will become available in the near future.

In every version of White Labeled Apps we are customizing a unique "Buy Music tab" that direct the Artist's audience to buy music from Liquid Spins, thereby creating more sales of music for us and more money going back to each Artist thereby continually incentivizing them to drive their audiences to MAXD creating ever-increasing consumer adoption, brand awareness, sales and numerous cross promotional opportunities for us, artists and a variety of marketing partners.

The first free version of the MAXD HD Audio App for Mp3's only has just been made available on Google Play on the Android platform and we are well underway to completing the development and launching of Apple iOs and Windows platforms for release in Q1 2013. This is our first actual retail product and so it is an understatement to say we are ecstatic. Download the MAXD Pitbull App here.

Market research firm Gartner has forecasted that global mobile app store revenues will triple from $5.2 billion in 2010 to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014.

Pitbull – Our International Brand Ambassador
For those of you who don't know who Pitbull is, just Google him. He is just about the biggest star in the world today in nearly every metric.

In the next 30 days, we will rollout a one minute Pitbull commercial in English and Spanish endorsing MAXD and the MAXD Pitbull App. We expect that from this, we will be able to project in Q1 how many free downloads we will receive from Pitbull's thirty-plus million fans on his social media who will see the commercial and a percentage will take the free download.

As the audience grows, we will launch a paid pro-version experimenting with different price points to see how many people will upgrade at what price and based on what features they find most desirable such as no ads, video with MAXD audio, video games with MAXD Audio and eventually streaming audio in MAXD.

We are splitting the App Revenue 50/50 with Pitbull, however we believe that we will be able to receive 75% of the future App revenue as our partnership opportunity grows and due to the fact that Artists will use the App primarily to receive the 7.5% additional profit on the sale of their own music. It is important to understand we are offering to give artists 7.5% that they don't currently receive and that they have no other way to get. For that, all they have to do is drive their audience to buy from Liquid Spins seamlessly through the App and through QR Codes added to all of their promotions.

The number of downloads we receive from Pitbull will give us a strong baseline on what other stars can deliver based on the size of their followings. As we accumulate millions of downloads, this has great value in terms of customer acquisition and opportunities to build sales and marketing relationships with these audiences and our product marketing partners at Liquid Spins.

AEG Network Live
On Sept 29th, AEG Network Live broadcast the Global Poverty Concert in Central Park NY to millions of viewers worldwide in MAXD HD Audio. This was a history-making event! The MAXD technology flawlessly restored all network streams to HD Audio in "Real time" for over 5 hours with no noticeable delay to video and no down time. As a reminder AEG Network LIVE is the industry's largest provider of live, digital and 3D entertainment.

John Rubey CEO of AEG Live was so impressed with the audio quality he has agreed to use MAXD HD Audio in future concert audio deployments around the world. This was the first real time network deployment of MAXD live.

The AEG relationship opens doors into its many companies that all have a large consumer demand for MAXD HD Audio including Regal Theaters and Cenemark Theaters totalling over 500 locations and 16,000 screens nationwide and more than 100 live venues around the world including Staples Center in Los Angeles. I am currently working with Mr. Rubey on a program to sell music and MAXD/AEG White Label Apps into the AEG global arena of consumers. By being in theaters nationwide, there is a serious opportunity to provide MAXD branding and audio quality awareness to audiences of movie goers every day.  

As this relationship with AEG expands in 2013, we believe we will be able to forecast what this will mean to our revenue potential in live venues and how it will factor in with our overall plan to combine MAXD HD Audio in Apps, with Artists, Major Brands and sales of music at Liquid Spins.

MAXD HD Audio Technology is currently delivering high definition audio in a tiny file size that is better for your hearing than today's mp3s. The implications are serious. MAXD mp3 files sound incredible but they're one-tenth the size of a .wav file and they sound better than the original. There's more claritydimensionarticulation and impact in every range of the audio spectrum. Plus artifacts and harshness are gone.

So no billion dollar changeover. No need for bigger pipes, bigger servers, new consumer appliances, or higher data costs that would be rejected by consumers anyway because they would refuse to pay for it. Nothing will change except the sound. Consumers won't have to move a muscle to adapt. Their phone data bills will stay the same as standard mp3. No higher data costs to download or stream high definition audio.

MAXD is proving that size matters, fitting life-like HD Audio into our existing mp3 and compressed audio eco-system. So the wait for high definition audio is over.

MAXD HD Audio technology has the ability to bring disruption of the best kind, much like Google taking over search from Yahoo. Google didn't need a whole new web browser to revolutionize search. They slid right into the existing eco-system. Once people got better search results, millions migrated. 

MAXD intends to become mainstream in much the same way. It's a time to get ready for a breakthrough technology that finally reverses mp3 audio degradation and can add new revenue to the bottom line for Companies in every vertical market in Entertainment Multi-media and Communication technologies. We believe a majority of audio content and gear can be powered by MAXD within the next two years.

Thank you sincerely for taking the time to listen and for your continued support.

Very truly yours,

John Blaisure
CEO, MAXD

Max Sound joins Qualcomm Hexagon Access Program
http://www.ktvn.com/story/19891120/max-sound-joins-qualcomm-hexagon-access-program   

MAXD & PITBULL DELIVER THE PARTY WORLDWIDE!
http://www.pitbullmusic.com/us/news/maxd-pitbull-deliver-party-worldwide-0

AEG Network LIVE to Broadcast Future Live Concert Events in MAXD HD
http://finance.yahoo.com/news/aeg-network-live-broadcast-future-130600173.html

Online Music Retailer, Liquid Spins to be acquired by MAXD
http://finance.yahoo.com/news/online-music-retailer-liquid-spins-140700226.html

Watch these 2 Liquid Spins videos –
https://vimeo.com/49295643 
https://vimeo.com/51820520

Max Sound to Re-master Entire Simon & Schuster Audio Book Catalog
http://finance.yahoo.com/news/simon-schusters-audiobook-catalogue-released-131500630.html

Harper Collins Audiobook Catalogue to be released in MAXD High Definition
http://finance.yahoo.com/news/harper-collins-audiobook-catalogue-released-140700707.html

MAXD and Mick Fleetwood on CNBC
http://www.youtube.com/watch?v=I8O1LoJlCFk

ABOUT MAX SOUND COROPORATION
MAXD is to audio what HD (High Definition) is to video. The MAXD™ Audio Process makes everything sound better and can convert any audio file to high definition quality while significantly reducing the file size. Visit us www.maxsound.com

Max Sound® and MAXD™ are registered trademarks and Patent Pending technologies wholly owned by Max Sound Corporation.  All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT
Statements in this press release which are not purely historical, including statements regarding Max Sound's intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release.

Max Sound Corporation
John Blaisure Phone: 888-777-1987 

Email: [email protected]

SOURCE Max Sound Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...