|By PR Newswire||
|November 15, 2012 09:25 AM EST||
SANTA MONICA, Calif., Nov. 15, 2012 /PRNewswire/ -- Max Sound Corporation (OTC Bulletin Board: MAXD) the HD Audio Company that is substantially improving the sound quality in live events, music, movies, audiobooks, video games, television and mobile devices released today a MAXD Update discussing the Company's Go-To-Market Strategy.
To all MAXD Shareholders –
First, congratulations to all of our outstanding personnel team who have devoted countless hours to our success and to all of our investors who have become believers in our mission to make MAXD the new Brand Standard across all major audio vertical markets in Multi-media, Entertainment, and Communication Technology. After 30 months of Research and Development we have finally begun our Go-To-Market Strategy as a Sales and Marketing Driven company.
What follows is a summary of where we are at now, how we are taking MAXD to market, how we will make money going forward and what our sales model and revenue targets look like. I couldn't be more excited about our prospects. With the pieces we have in place already, we believe that just executing diligently on that will create a clear path to revenue, then cash flow positivity, and then serious profits. The following recap of publically available information is contained below to summarize the strategy we are employing to make us prominent in several vertical markets that have the potential for the highest sales and profit yields.
2012 provided many breakthroughs for us in our hardware and software development improvements allowing us to move into the "go to market" stage and begin to monetize MAXD technology, hence your investment in our company. Based upon what we are rolling out at this time, we expect to have enough tangible results between now and the end of Q1 2013 that we believe we will be able to forecast actual substantive numbers by Q2 2013 for the year and then going forward well into the future.
Earlier this year at the 54th Grammy Awards, we introduced MAXD to the music industry. Since then, we have made substantial progress in our efforts to roll out celebrity endorsements and consumer and industry adoption across several key multi-media vertical markets.
While several of the markets we are aligning with generally range in size from several billion to 75 billion dollars annually, the area we have tremendous focus on is the mobile industry which last year exceeded a trillion dollars. Growth expectations in Mobile is expected to increase for several more years as the world continues to expand its voracious demand for personal communication tools, resources and delivery.
The key elements we have been rolling out with are Celebrity Endorsements, Consumer Adoption, Industry Integration and Brand Awareness. Below is a recap of elements that have already transpired and are continuing to evolve as well as what we feel we will accomplish for the company and you our shareholders.
We have entered into a definitive agreement to acquire the assets of Liquid Spins which we expect to be complete and transitioned by the end of this month. Liquid Spins first major roll out to retail sales through music download cards begins this month in time for the holidays. Liquid Spins is a strategic move that aligns MAXD technology with a significant audience of music consumers. It allows us to promote music sales to everyone who uses the MAXD High Definition Audio App and it also allows music buyers to get a free app from us after they purchase music from Liquid Spins.
Most importantly, we receive the same 30% profit on every music sale, just like iTunes does. So here is the great differentiator - we are going to share a fourth of that profit or 7.5% on every sale with every Artist who wants to use the Liquid Spins QR (quick read code) and the MAXD HD Audio App to drive their fans to purchase their music from us. That is what we are doing Pitbull and we believe this will set the standard for us to do the same thing with many other artists. We believe most artists will be thrilled to receive an additional 7.5% on every sale of their music.
Liquid Spins has developed a unique marketing deployment that will put the world's largest music catalogues and MAXD App's in front of millions of potential retail consumers in 2013 and beyond. We believe that Liquid Spins has a decisive competitive advantage in the non-traditional markets. To receive more information on the Liquid Spins branding strategy, send an email to [email protected]
Liquid Spins has aligned itself with InComm. InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products having 225,000 partner locations generating nearly $10 billion in retail sales of prepaid products in 2009 and over 1 billion customers every week.
Just a few months ago, Digital music download sales reached the tipping point and now represent over 50% of all music sold having grown at a rate of 8.3% in 2011 to $5.23 billion, according to the IFPI (International Federation of the Phonographic Industry). Within the United States, the total digital music revenue rose 17.3 percent to $2.62 billion.
So revenue begins this month for MAXD due to Liquid Spins current roll out and by Q2 2013 we believe we will be able to forecast future outcomes based on the early results.
The launch of MAXDONLINE.com We have entered into agreements with some of the largest publishing houses to convert their Audio Books inventory to MAXD HD and sell them at our online store sharing the revenue with the publishers on a 50/50 basis of the retail price. We are currently processing the libraries of Simon and Shuster and Harper Collins among others and plan to launch them for sale in Q1.
The site is fully ready for launch including our search, preview and ecommerce functionality however the conversions are taking longer than expected due to the massive amount of titles we received and additional technology we are building to batch process these audiobooks.
For reference, audiobook revenues across trade publishing topped $2 billion in 2011, more than doubling from $869 million in 2010, according to the latest figures from Book Stats. As of today, we have an inventory of over 15,000 audio books ready for processing in MAXD HD Audio.
The benefit we feel we offer is that a MAXD Processed audiobook will be the smallest possible file size and will also sound better than any other version of the same book.
Qualcomm Snap Dragon Processor & Hexagon program
On September 27th, after many months of meetings, with our engineers performing MAXD HD tests of Cellular Voice, Music and Movies on smartphones, we entered into an agreement to join Qualcomm's Hexagon Access DSP Program. Our programmers are currently developing the MAXD HD audio technology for implementation onto the Snapdragon DSP S4 Processor.
The primary goal we had in joining this program was for MAXD HD audio to become embedded on the DSP (Digital Signal Processor) and available for licensing to 86 Qualcomm OEM's that represent a significant portion of the mobile Smartphone and tablet market globally.
Qualcomm is the global leader in chip sales in the Smartphone market. Neilson reports show that as of May 2012 110 million users in the US have Smartphone's accounting for 54.9% of the total US cellular phone market. Gartner reports that total Smartphone's sold globally in 2011 totaled 472 million. The study found that 821 million smartphones and tablets will be purchased worldwide in 2012 and pass the billion mark in 2013.
In years past, the timeline to market on a cellular device chipset for new technologies was as long as two years. Today however, thanks to the Qualcomm Hexagon program, the timeline can be shortened to six months. Our goal is to complete our development onto the Snapdragon Processor and then participate in the first half of 2013 with a licensing partnership that gives us the opportunity to become a relevant player in mobile audio. Stay tuned as this evolves because for us it is a very special opportunity for MAXD.
The MAXD HD Audio App Player
The launch of the Pitbull MAXD Android App Player will mark the beginning of our White Label program. We created this program to allow major artists and companies with significant web based and social media customers consuming audio products to customize the MAXD Player and push it out to their millions of consumers who will be experiencing MAXD HD Audio first for free and then upgrade to paid pro-versions which will become available in the near future.
In every version of White Labeled Apps we are customizing a unique "Buy Music tab" that direct the Artist's audience to buy music from Liquid Spins, thereby creating more sales of music for us and more money going back to each Artist thereby continually incentivizing them to drive their audiences to MAXD creating ever-increasing consumer adoption, brand awareness, sales and numerous cross promotional opportunities for us, artists and a variety of marketing partners.
The first free version of the MAXD HD Audio App for Mp3's only has just been made available on Google Play on the Android platform and we are well underway to completing the development and launching of Apple iOs and Windows platforms for release in Q1 2013. This is our first actual retail product and so it is an understatement to say we are ecstatic. Download the MAXD Pitbull App here.
Market research firm Gartner has forecasted that global mobile app store revenues will triple from $5.2 billion in 2010 to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014.
Pitbull – Our International Brand Ambassador
For those of you who don't know who Pitbull is, just Google him. He is just about the biggest star in the world today in nearly every metric.
In the next 30 days, we will rollout a one minute Pitbull commercial in English and Spanish endorsing MAXD and the MAXD Pitbull App. We expect that from this, we will be able to project in Q1 how many free downloads we will receive from Pitbull's thirty-plus million fans on his social media who will see the commercial and a percentage will take the free download.
As the audience grows, we will launch a paid pro-version experimenting with different price points to see how many people will upgrade at what price and based on what features they find most desirable such as no ads, video with MAXD audio, video games with MAXD Audio and eventually streaming audio in MAXD.
We are splitting the App Revenue 50/50 with Pitbull, however we believe that we will be able to receive 75% of the future App revenue as our partnership opportunity grows and due to the fact that Artists will use the App primarily to receive the 7.5% additional profit on the sale of their own music. It is important to understand we are offering to give artists 7.5% that they don't currently receive and that they have no other way to get. For that, all they have to do is drive their audience to buy from Liquid Spins seamlessly through the App and through QR Codes added to all of their promotions.
The number of downloads we receive from Pitbull will give us a strong baseline on what other stars can deliver based on the size of their followings. As we accumulate millions of downloads, this has great value in terms of customer acquisition and opportunities to build sales and marketing relationships with these audiences and our product marketing partners at Liquid Spins.
AEG Network Live
On Sept 29th, AEG Network Live broadcast the Global Poverty Concert in Central Park NY to millions of viewers worldwide in MAXD HD Audio. This was a history-making event! The MAXD technology flawlessly restored all network streams to HD Audio in "Real time" for over 5 hours with no noticeable delay to video and no down time. As a reminder AEG Network LIVE is the industry's largest provider of live, digital and 3D entertainment.
John Rubey CEO of AEG Live was so impressed with the audio quality he has agreed to use MAXD HD Audio in future concert audio deployments around the world. This was the first real time network deployment of MAXD live.
The AEG relationship opens doors into its many companies that all have a large consumer demand for MAXD HD Audio including Regal Theaters and Cenemark Theaters totalling over 500 locations and 16,000 screens nationwide and more than 100 live venues around the world including Staples Center in Los Angeles. I am currently working with Mr. Rubey on a program to sell music and MAXD/AEG White Label Apps into the AEG global arena of consumers. By being in theaters nationwide, there is a serious opportunity to provide MAXD branding and audio quality awareness to audiences of movie goers every day.
As this relationship with AEG expands in 2013, we believe we will be able to forecast what this will mean to our revenue potential in live venues and how it will factor in with our overall plan to combine MAXD HD Audio in Apps, with Artists, Major Brands and sales of music at Liquid Spins.
MAXD HD Audio Technology is currently delivering high definition audio in a tiny file size that is better for your hearing than today's mp3s. The implications are serious. MAXD mp3 files sound incredible but they're one-tenth the size of a .wav file and they sound better than the original. There's more clarity, dimension, articulation and impact in every range of the audio spectrum. Plus artifacts and harshness are gone.
So no billion dollar changeover. No need for bigger pipes, bigger servers, new consumer appliances, or higher data costs that would be rejected by consumers anyway because they would refuse to pay for it. Nothing will change except the sound. Consumers won't have to move a muscle to adapt. Their phone data bills will stay the same as standard mp3. No higher data costs to download or stream high definition audio.
MAXD is proving that size matters, fitting life-like HD Audio into our existing mp3 and compressed audio eco-system. So the wait for high definition audio is over.
MAXD HD Audio technology has the ability to bring disruption of the best kind, much like Google taking over search from Yahoo. Google didn't need a whole new web browser to revolutionize search. They slid right into the existing eco-system. Once people got better search results, millions migrated.
MAXD intends to become mainstream in much the same way. It's a time to get ready for a breakthrough technology that finally reverses mp3 audio degradation and can add new revenue to the bottom line for Companies in every vertical market in Entertainment Multi-media and Communication technologies. We believe a majority of audio content and gear can be powered by MAXD within the next two years.
Thank you sincerely for taking the time to listen and for your continued support.
Very truly yours,
Max Sound joins Qualcomm Hexagon Access Program
MAXD & PITBULL DELIVER THE PARTY WORLDWIDE!
AEG Network LIVE to Broadcast Future Live Concert Events in MAXD HD
Online Music Retailer, Liquid Spins to be acquired by MAXD
Max Sound to Re-master Entire Simon & Schuster Audio Book Catalog
Harper Collins Audiobook Catalogue to be released in MAXD High Definition
MAXD and Mick Fleetwood on CNBC
ABOUT MAX SOUND COROPORATION
MAXD is to audio what HD (High Definition) is to video. The MAXD™ Audio Process makes everything sound better and can convert any audio file to high definition quality while significantly reducing the file size. Visit us www.maxsound.com
Max Sound® and MAXD™ are registered trademarks and Patent Pending technologies wholly owned by Max Sound Corporation. All other trademarks are the property of their respective owners.
SAFE HARBOR STATEMENT
Statements in this press release which are not purely historical, including statements regarding Max Sound's intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release.
Max Sound Corporation
John Blaisure Phone: 888-777-1987
Email: [email protected]
SOURCE Max Sound Corporation
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Sep. 1, 2015 02:45 PM EDT Reads: 136
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Sep. 1, 2015 12:45 PM EDT Reads: 474
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 909
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Sep. 1, 2015 12:15 PM EDT Reads: 249
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Sep. 1, 2015 11:45 AM EDT Reads: 321
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 1, 2015 11:45 AM EDT Reads: 673
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 1, 2015 11:15 AM EDT Reads: 229
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 242
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 168
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 147
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 1, 2015 08:00 AM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 381
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 427
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 200
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 560
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 493