LONDON, November 16, 2012 /PRNewswire/ --

Sage Pay, the UK's leading payment gateway today announced its partnership with the BBC Children in Need to enable donations to be made via a mobile device app.

BBC Children in Need is a long standing UK charity, providing grants to projects throughout the UK, centered around disadvantaged children and young people.

This new partnership will allow BBC Children in Need to take advantage of Sage Pay's payment technology to enable donations via the innovative new Children in Need app, iPudsey as well as providing interactive games and celebrity voice recordings.

Sage Pay's CEO Simon Black commented "Sage Pay is delighted to support BBC Children in Need. Mobile commerce is growing rapidly and our technology makes mobile payments simple, fast and secure. The iPudsey app is innovative, and we're confident that with Sage Pay's help, BBC Children in Need will reach a new audience on their smartphones."

Sarah Monteith, Director of Marketing and Fundraising at BBC Children in Need said, "We are thrilled to introduce our first mobile app, offering users another way to engage with the charity and help raise vital funds, to support disadvantaged children and young people across the UK. We are delighted to have Sage Pay on board as one of our official technology partners."

The app takes the user to a fully customised Sage Pay payment page to make a donation.  The payment page is hosted securely by Sage Pay and fits seamlessly within the app's design without impacting the customer experience.

Sage Pay has supported BBC Children in Need by contributing towards the mobile app's development costs, and has committed to offer free services for all donations processed.  

The mobile app is available for free from the App Store on iPhone, iPad and iPod touch now at http://www.itunes.com/appstore and is also available on Android.

The app has been developed by Sage Pay partner and digital agency, Weapon 7.

Notes to Editor

About Sage Pay

Sage Pay Europe Ltd is the UK and Ireland's leading independent payment service provider (PSP) and is one of the most trusted payment brands.  Every year Sage Pay processes billions of pounds worth of secure payments for its 45,000 customers and makes the process of accepting payments online, over the phone, or in person simpler, faster, safer and more profitable for businesses of all sizes.

Sage Pay is a subsidiary of FTSE 100 business management software and services company The Sage Group plc.

About Children in Need

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.

BBC Children in Need's vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. We will realize this vision by supporting, promoting and publicizing work that addresses the challenges that children and young people face and work that builds their skills and resilience.

Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and corporate partners, BBC Children in Need is able to make a difference to thousands of young lives.

The 2012 Appeal show is on BBC One at 7pm on Friday 16 November 2012, and it is set to be a phenomenal fundraising extravaganza with the great and the good of the film, music and TV world coming together to help us raise money for disadvantaged children and young people across the UK.

About Sage Group

The Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13,600 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit http://www.sage.com

Contact

Amy Monro
Sage Pay PR Specialist
+44(0)207-713-2337
amy.monro@sagepay.com