|By Shelly Palmer||
|November 18, 2012 09:30 PM EST||
What do you think of the iPhone? What do you think of Windows 8? What do you think of the iPad mini? What do you think it means that DirectX 11.1 will be Windows 8 exclusive? What do you think of the Samsung Galaxy S3? How do you think an Ultrabook compares to a Macbook Air? Who will win? What does is mean for the future?
As you can imagine, I get questions like these all the time. From journalists to guests at cocktail parties, people are really interested in the newest device or the latest release and how it might give us a window into our technological future. They are usually very excited. I am not.
Don’t get me wrong; I love all new devices as much as everyone else. I just can’t seem to muster the breathless anticipation that this next device or release will somehow change everything. When I hear the hype and see the commercials, I think of Steve Martin yelling, “The new phone book is here! The new phone book is here!”
In 1979, Steve Martin co-wrote and starred in The Jerk, a nutty comedy directed by the great Carl Reiner. If you haven’t seen the movie or haven’t watched it lately, go and have a look. It’s a treat. Part time capsule and part laugh-out-loud comedy, it’s of a very different time but still holds up… mostly.
The scene I can’t get out of my head is when Martin’s character, Navin R. Johnson, sees that the newest edition of the phone book has arrived. He rushes to the delivery man yelling, “The new phone book is here! The new phone book is here!” He then flips to the J’s and finds his name. He’s excited because his name is now in print and big things are coming his way. It’s never a good idea to dissect a joke too much, but the crux of the absurd humor in the scene rests on the audience’s question: “Why would anyone be so excited about the newest edition of the phone book?” Indeed.
When I think about the future and what this seemingly endless parade of new smartphones, computers, tablets and software can tell us about the future is that we will reach a point when the excitement about their release will seem as silly as getting overjoyed about the phone book. “The new iPhone is here! The new iPhone is here!”
I posed this question to a roomful of futurists yesterday. Yes, it just so happened I was on a Skype call with the renowned futurist and trend spotter Faith Popcorn and her team over at the BrainReserve. I talked about The Jerk and waved my hands around yelling, “The new phonebook is here!” They smiled and replied, “It only seems like human nature. People need something tangible. People want something they can hold on to. Each new release gives them that. It’s only human.”
Faith and her team are right. People need a tangible thing. It’s as though this new product will tell them a secret about the future. By holding it in their hands, it will someone give them a glimpse of what’s to come. Simon Trewin, an agent from the William Morris Endeavor Agency in London, captured this very point when he described walking into the Apple Store in London: “It’s like you’re walking into the future,” he explained. “The way the Apple Store looks, the way it’s designed, the way it smells, the temperature… everything is done in such a way that you feel like you’ve just walked off the high street and into the future. And how that you are here if you buy something Apple gives you the promise that you can take a little piece of the future home with you.”
That’s a lovely image, but I also think that we, the buying public, are getting worn out by the hype. We know there’s going to be a new phone from Apple and Samsung and all the rest of the manufacturers. We know that each holiday season there’s going to be a new fleet of computers and tablets and gadgets to enthrall us. It’s like a weird natural cycle; winter, spring, summer, back-to-school, fall, holiday releases.
Never missing a trend, these companies are starting to make fun of each other and themselves. The Mac vs. PC TV ads highlighted this in their ongoing sly-grinned battle between Apple products and Windows-based computers. Even more pointed are the new Samsung ads that poke fun of the people waiting in line for the next release of the iPhone. They’re funny because they’re true, yet we still buy into the battle between tangible things. This thing is better than that thing. This new gadget is so much better than that old gadget you have. It’s why so many people like sports and courtroom dramas: they’re battles between two similar but opposing sides, and one person always has to win. It’s clear and easy to understand.
I think there’s something terribly wrong with this. All of this makes me think about hammers.
Technology is just a tool. Gadgets, devices, software, wed sites, apps… they’re all just tools. Technology is just a hammer. As humans, we love to admire our tools. Go to any home improvement store to catch a glimpse of this. But a tool is just a tool; a hammer is just a hammer. What’s really important is what you can do with the tool. What really makes a hammer interesting is that you can build a house with it. When we admire a tool for the tool’s sake, we miss the potential of what that tool can do for us. We miss how it can affect the lives of people. We miss the real reason why that tool is important in the first place.
What can the endless parade of gadgets, upgrades and releases teach us about the future? We may begin to feel a little absurd ourselves when we realize that we are spending a lot of time admiring hammers.
DISCLAIMER: I am Intel’s futurist. I am currently on sabbatical from Intel. My thoughts, observations and analyses are mine personally and I am not speaking on behalf of Intel.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Nov. 27, 2014 04:00 PM EST Reads: 1,203
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 27, 2014 04:00 PM EST Reads: 1,590
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 27, 2014 03:00 PM EST Reads: 1,420
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Nov. 27, 2014 03:00 PM EST Reads: 1,233
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 27, 2014 03:00 PM EST Reads: 848
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 27, 2014 01:00 PM EST Reads: 1,617
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,229
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,186
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,181
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 27, 2014 07:45 AM EST Reads: 1,477
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 27, 2014 07:00 AM EST Reads: 1,454
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,343
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,285
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Nov. 27, 2014 04:00 AM EST Reads: 1,181
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,127
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 26, 2014 02:00 PM EST Reads: 1,582
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,701
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,597
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 1,719
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,748