Click here to close now.




















Welcome!

Wearables Authors: Kevin Benedict, Tim Hinds, Chris Fleck, Jim Kaskade, SmartBear Blog

News Feed Item

Just Mobile Blends European Design with Taiwan Production Quality

In-house production and a love of Apple products allows the mobile accessory maker to stay at the top of its field

TAIPEI, Taiwan, Nov. 20, 2012 /PRNewswire/ -- Just Mobile is perhaps the only consumer technology firm in Taiwan whose products (with a few exceptions) don't use electricity. The creation of Nils Gustafsson from Germany and Erich Huang from Taiwan, the company focuses almost exclusively on high-quality, ergonomically designed accessories for Apple products such as the iPhone and iPad.

(Photo: http://photos.prnewswire.com/prnh/20121120/HK15833 )

Gustafsson and Huang, who met at a museum in Germany, founded the company in 2005 as a PDA accessory OEM. The brand was barely known on the market until the arrival of the iPhone. The company then put all of its old projects to the side and began working on creating the most beautiful possible stand for the device. They created the multiple award-winning Xtand™, the success of which led to a whole range of accessories designed exclusively for -- and aiming to match the design quality of -- the Apple product line.

In order to distinguish itself in a market saturated with Just Mobile accessories, Just Mobile sought the cooperation of Tools, a Denmark-based design house that specializes in elegant kitchen accessories by Eva Solo. The firm's collection now includes over 30 product lines, including the AluPen - the iconic tablet stylus - to the Gum family of stylish backup batteries for iPhones and iPads. The company sells its premium accessories in every major market in the world in retailers including The Apple Store and even the MoMA design store.

According to Gustafsson, a former banker who professes to having no technology background whatsoever, part of what makes the company so successful in its field is that it seeks designers who aren't from the consumer electronics arena. The company's portable Gum battery products represent the one exception to their policy of steering away from electronics-based solutions.

"We focus on pure products and try to stay out of electronics as long as we can," says Gustafsson.

Another thing that distinguishes Just Mobile is its insistence on keeping production in Taiwan, specifically Taichung, where the company is based, rather than farming production out to China. This allows it to ensure quality of the product from the production to the boxes to even the display on shelves.

Gustafsson says that another reason to keep production local was Taichung's expertise and experience at handling and producing aluminum. Factories in Taichung also supply to Apple, which is why the aluminum finish of Just Mobile products always totally matches that of Apple, a quality that Gustafsson describes as "…a crazy advantage for us." Gustafsson says the focus of aluminum also represents a move away from "…all that's plastic, all that's thrown away with each phone generation. We want to create products that are beautiful and long-lasting."

The Just Mobile founder also emphasizes how a passion for Apple's design informs their business model.

"We knew when we started that people wouldn't love us because it's Just Mobile," says Gustafsson. "But people love their Apple products. And we try to support the Apple products in any way we can think of."

Among Just Mobile's recently launched products are the AluBase™ and AluRack™, which were both conceived by award-winning Danish designer Jakob Wagner.

The AluBase is a vertical stand for Apple MacBook Pro and MacBook Air. Crafted from a single piece of high-grade aluminum, the stand features iconic design, high-quality soft plastic inserts for MacBook Pro, Retina and Air.

The Just Mobile AluRack™, meanwhile, is an innovative rear storage solution for the Apple iMac or Thunderbolt Display. The device allows users to mount a laptop or external drive to the rear of your display. The two-piece AluRack™ screws together through the hole in the stand of an iMac or Apple Display, creating a solid shelf without causing any damage to the computer.

Mostly, Gustafsson emphasizes the advantages afforded by Just Mobile's international background.

"European design and the capabilities of Taiwan production make a big difference for us," he points out.

Just Mobile

www.just-mobile.com  

About Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan's foreign trade and competitiveness in world markets. Over the past 40 years, TAITRA has played a key role in the development of the Taiwan economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community. Please visit www.brandingtaiwan.org or www.taiwantrade.com.tw for more information.

PR Contacts:

GolinHarris (Taiwan):
Jonathan Seidman
Tel: +886-2-2722-5369 ext 124
Mobile: +886-930-781-394 
Email: [email protected]

TAITRA
Phoebe Lee
Phone: +886-2-2725-5200 ext 1311
Email: [email protected]

SOURCE Taiwan External Trade Development Council

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...