Welcome!

iPhone Authors: Michael Bushong, Sematext Blog , Elizabeth White, Christophe Primault, Carmen Gonzalez

News Feed Item

Gilt.com, The Standard Hotels, Fatboy USA and HEAD partner with (RED) to fight for the end of AIDS

Unique new experiences mean shoppers can BUY (RED), SAVE LIVES

NEW YORK, Nov. 21, 2012 /PRNewswire/ -- Today, (RED) announced exciting new partnerships with Gilt.com, The Standard hotels, Fatboy USA and HEAD, bringing further great opportunities for people to BUY (RED), SAVE LIVES through unique (RED) branded goods and experiences.

(Logo: http://photos.prnewswire.com/prnh/20121121/NY17353LOGO)  

The announcements come as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

To coincide with the start of the holiday season, a new partnership with Gilt.com will see the launch of the first ever (PRODUCT) RED online boutique – www.gilt.com/joinred. Promoted to Gilt members across the Worlds AIDS Day weekend, December 1st and 2nd, consumers will be able to buy a range of (RED) products in one digital destination. The (PRODUCT) RED online boutique will stay live for shoppers through December 16th

Gilt will also offer exclusive (RED) experiences through the company's Jetsetter platform, with proceeds from sales going directly to the Global Fund.

A new partnership with The Standard hotels will see a series of dance parties across The Standard properties, celebrating World AIDS Day and the new exclusive compilation album from Tiesto, DANCE (RED), SAVE LIVES.

Launching on December 1st with a special dance party at The Standard, High Line - situated above the iconic High Line in New York City –  and the exterior of the hotel and Ice Rink on the Plaza will be illuminated (RED), along with other iconic buildings around the world.

In Los Angeles, The Standard Hollywood will host a dance party in the hotel's club, Mmhmmm, featuring a number of LA's favorite DJs, while The Standard Downtown will host a live rooftop performance followed by an exclusive DJ set. The Standard Miami will have a yoga class with a difference, incorporating dance music into the session, followed by a sunset cocktail party on the dock.

Throughout December, The Standard hotels will feature special (BELVEDERE)RED cocktails on their menus, and (BELVEDERE)RED bottles will be available for purchase in every guest bedroom throughout the month.

(RED) partner, Belvedere, once again shows its strong support for the fight against AIDS with a one-off event on November 29th. Turning New York's Meatpacking District (RED), Belvedere will present a one-night-only performance by a very special guest. (BELVEDERE)RED will also be available in Gilt's (PRODUCT) RED online boutique.

NEW SPECIAL EDITION (RED) PARTNERS
This World AIDS Day, Fatboy USA releases two new Special Edition (RED) products; the iconic Fatboy® Original Beanbag Chair, which retails for $239 USD, and the Fatboy® Waynecooler Beverage Holder which retails for $24 USD. Fatboy USA will donate 10% of the proceeds from the purchase of these products to the Global Fund. The (FATBOY)RED products will debut on Gilt's (PRODUCT) RED online boutique December 1st, and will be available online and in-stores from mid-December.

Iconic tennis brand, HEAD, will join the (RED) family in 2013, with the launch of a special edition tennis bag collection, supported by some of world's best tennis players.

Deborah Dugan, (RED), CEO, said; "(RED) and its partners are proud to have delivered $200 million so far to the fight against AIDS and we're pleased to welcome new partners to the (RED) family. The more people and brands we can engage in this fight, the closer we get to the promise of an AIDS free generation by 2015. We're grateful to all our partners and supporters who raise awareness and funds for this critical goal." 

ICONIC BUILDINGS & LANDMARKS TURN (RED) TO MARK WORLD AIDS DAY 
To mark World AIDS Day around the globe, many of the world's most iconic buildings and best known landmarks will turn (RED) on December 1. Among those showing support for the fight against AIDS are the Sydney Opera House, AAMI Stadium and The Arts Centre Spire in Melbourne, The EDF Energy London Eye, Cape Town's Table Mountain, Toronto's CN Tower, the Ponte Vecchio and Palazzo Vecchio in Florence, Dublin's Christchurch Cathedral and The Soumaya Museum in Mexico City.

In addition, New York's Empire State Building and Times Square's NASDAQ Marketsite Tower and The Standard, High Line, City Hall in San Francisco, The Wrigley Building in Chicago, City Hall in Atlanta, City Hall and War Memorial Plaza (promenade) in Baltimore, over 15 buildings in Providence, including G-TECH and the Rhode Island State House and the Pylons at LAX Airport will also all turn (RED).

(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012
For the fifth year, Starbucks will continue its partnership with (RED) in support of World AIDS Day.  For every handcrafted beverage purchased at participating stores in the U.S. and Canada on December 1, Starbucks will donate five cents USD to the Global Fund. Apple will continue to feature their recently expanded (RED) suite of products in stores globally, and Bugaboo will be releasing the new Bugaboo Cameleon3 Sahara Stroller on December 1st, which like all Bugaboo products, is (PRODUCT)RED.

Penfolds, BJ's Steakhouse, Mastro's Restaurants and JW Marriott Hotels will be featuring both (PENFOLDS)RED wine and (BELVEDERE)RED specialty cocktails. Penfolds will be participating in the (RED) boutique on Gilt, offering the (PENFOLDS)RED Koonunga Hill Shiraz Cabernet and Chardonnay wines. 

In addition to continuing to offer (CLARO)RED and (TELCEL)RED products throughout  South and Latin America, the DANCE (RED), SAVE LIVES livestream with Tiësto from the Stereosonic Festival will be broadcasted across various Claro and Telcel internet and mobile networks.

Girl will also be participating in the Gilt (PRODUCT) RED online boutique, featuring exclusive decks signed by pro-skaters Kenny Anderson and Mike Carroll.

(MOPHIE)RED will participate in the DANCE (RED), SAVE LIVES dance parties by providing charging stations where you can charge up and save lives. (MOPHIE)RED products will also be available in the Gilt (PRODUCT) RED online boutique.

Shazam will be reducing the price of their (SHAZAM)RED app to from $5.99 to $1.99 for one week, with all proceeds from the app going to the Global Fund, starting on Worlds AIDS Day.  Adding further support to the fight against AIDS, Shazam will also be promoting the DANCE (RED), SAVE LIVES album within the app, and providing user tags direct to the livestream from the Stereosonic Festival in Melbourne.

Additionally, fantastic (RED) products from Beats by Dr. Dre, Tourneau, FEED, Nanda Home and Bottletop will all be available for purchase within the Gilt (PRODUCT) RED online boutique.
www.joinred.com

About Gilt Groupe, Inc.

Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.

About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau and TOUS.

To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign.

(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund's model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.

Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

SOURCE (RED)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...