Welcome!

iPhone Authors: Elizabeth White, Christophe Primault, Carmen Gonzalez, Pat Romanski, Liz McMillan

News Feed Item

Amazon bat Apple dans la bataille pour la domination de la chaîne logistique

LONDON, November 27, 2012 /PRNewswire/ --

Un sondage mondial mené auprès de plus de 1 000 cadres révèle que le géant du commerce électronique est plus admiré que son rival californien dans la totalité des principaux aspects de la chaîne d'approvisionnement, à l'exception de l'innovation.

Amazon est plus admiré qu'Apple pour l'excellence de sa chaîne d'approvisionnement, selon une étude publiée aujourd'hui par SCM World, la première communauté mondiale des spécialistes de la chaîne d'approvisionnement.

     (Logo: http://photos.prnewswire.com/prnh/20121127/579658 )

D'après un sondage réalisé auprès de 1 136 cadres, 58 % d'entre eux ont déclaré préférer globalement Amazon pour la façon dont cette entreprise met en œuvre sa chaîne d'approvisionnement, comparativement aux 37 % des sondés qui ont opté pour Apple (5 % des personnes interrogées n'ont choisi aucune des deux sociétés).

Le détaillant basé à Seattle est également arrivé en tête pour trois des quatre attributs de la chaîne d'approvisionnement en fonction desquels les participants au sondage étaient invités à évaluer les deux sociétés : l'agilité, la collaboration et l'exécution.

Amazon est enfermée dans une bataille de grande envergure avec Apple, au sein du marché en croissance rapide des tablettes et du contenu numérique que celles-ci permettent de consommer : musique, films, applications et livres. Les produits rivaux de ces entreprises, le Kindle Fire et l'iPad, devraient figurer parmi les achats de Noël les plus frénétiques.  

Les résultats du sondage s'opposent à ceux du Supply Chain Top 25 de Gartner pour 2012, qui plaçait Apple en tête, devant Amazon. Ce classement était basé sur les votes de 173 spécialistes et la moitié de la note totale était déterminée par la performance financière des entreprises.

Kevin O'Marah, chef de faculté à SCM World et co-auteur d'un nouveau rapport, Apple and Amazon: Lessons for the Rest of Us, a déclaré : « Le but de notre étude était de déterminer laquelle de ces deux grandes entreprises est la plus admirée par la communauté de la chaîne d'approvisionnement mondiale pour la façon dont elle gère sa chaîne d'approvisionnement, et de comprendre quelles sont les leçons qu'elles ont à enseigner à d'autres sociétés.

« Les résultats montrent clairement que la majorité des professionnels de la chaîne d'approvisionnement estiment qu'Amazon, et non Apple, représente l'excellence en matière de chaîne d'approvisionnement », a ajouté O'Marah, ancien vice-président de groupe pour la chaîne d'approvisionnement chez Gartner et co-créateur, en 2004, du classement annuel Supply Chain Top 25, tenu à l'époque par AMR Research.

Sur le point de l'agilité (définie comme la capacité à faire évoluer les quantités et/ou les types de production et de livraison rapidement et de manière rentable, afin d'améliorer la performance opérationnelle dans des conditions volatiles), 62 % des personnes interrogées par SCM World ont voté pour Amazon, comparativement à 33 % qui ont choisi Apple.

Sur la question de la collaboration (la capacité à travailler au-delà des frontières organisationnelles pour résoudre les problèmes systémiques et opérationnels et créer une nouvelle valeur pour les clients et les partenaires), 59 % ont opté pour Amazon, contre 31 % pour Apple.

Quant à l'exécution (l'uniformité et la fiabilité de la prestation par rapport aux engagements et dans les limites des dépenses inscrites au budget), les sondés ont soutenu Amazon par 57 % contre 38 %.

Toutefois, Apple a gagné haut la main sur la quatrième caractéristique clé de l'excellence de la chaîne d'approvisionnement, l'innovation, en s'octroyant la large part de 78 % des voix, contre seulement 19 % pour Amazon.

Notes à l'intention des rédacteurs :

À propos de la recherche

Un total de 1 136 spécialistes de la chaîne d'approvisionnement ont rempli un questionnaire en ligne de SCM World entre le 26 octobre et le 9 novembre 2012. Ils travaillent dans une vaste gamme de secteurs, y compris la haute technologie, les biens de consommation, la logistique et la distribution, ainsi que le commerce de détail, et sont répartis dans les grandes régions du monde : 43 % dans la région EMOA, 41 % aux Amériques et 14 % dans la zone Asie-Pacifique.

À propos de SCM World

SCM World est la principale communauté et unité de réflexion mondiale pour les cadres de haut niveau du secteur de la chaîne d'approvisionnement. Plus de 150 entreprises, issues de multiples secteurs de l'industrie, utilisent le programme de SCM World composé de séminaires Internet, d'évènements en direct et de rapports de recherche dirigés par les utilisateurs finaux, afin d'améliorer l'apprentissage et le développement de la chaîne d'approvisionnement. Ces entreprises comprennent Nike, P&G, Unilever, Cisco, HP, Starbucks, Nestlé, GlaxoSmithKline, AT&T, Shell, DuPont, BASF, Philips et Intel. Pour tout complément d'information, rendez-vous sur le site http://www.scmworld.com.

Informations supplémentaires

Pour commander une copie du rapport Apple and Amazon: Lessons for the Rest of Us ou pour organiser un entretien avec son auteur, Kevin O'Marah, veuillez contacter :

Lisa Stone
Responsable marketing principale
SCM World
[email protected]
+44(0)20-3465-9055

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.