TORONTO, ONTARIO -- (Marketwire) -- 11/28/12 --

Editors Note: There are five photos associated with this Press Release.

With a million downloads expected by year-end for its iPad and Android apps - both released less than a year ago - the 500px mobile platforms have exceeded the company's goals. In fact, when 500px released its iPad app in 2011, the company was relatively unknown. And when the app generated 100K downloads in its first week, the photography community took notice.

Now, 500px is set to raise the bar even higher with the launch of its new iPhone app today at 11am ET, featuring a lush design and elegant, easy to navigate user interface.

"We have been developing our iPhone app for some time," says Oleg Gutsol, CEO, 500px. "However, we only release a new product or an update when it meets our high aesthetic and functional standards and enhances our photographers' experience."

The iPhone app is part of the company's strategy to bring the premium photo experience of 500px to the mobile users.

Outstanding design

Members of the 500px community can effortlessly glide through the app using the navigation bar at the top of the screen to browse their favorite categories including Fresh, Editor's Choice, Popular or Upcoming. They can easily search for content by photographer and keywords.

Flow, a photo stream based on the actions of your friends on 500px and one of the platform's most popular features, has been integrated into the iPhone app as well. This is an essential component of the build.

"Our iPhone app is focused on great photography and, with minimal UI, is distraction-free," says Adam Shutsa, lead designer at 500px. "We display the largest photos possible for the device with an outstanding design that fills the screen and showcases our community's incredible photos."

When people view photos, they can interact with them by liking, commenting, or adding them to their favourites. Users can explore photos and email or share them on social channels.

Tap on a photographer's avatar on the top of the screen will reveal their profile, photos, bio and other info.

Near the bottom you can see the comments photographers have made about their work, its rating, pulse and details on the camera and how and where the photo was taken.

"With our new iPhone app, we are continuing to push the boundaries to create a seamless, premium photo sharing experience for photographers, on any device they use," Gutsol adds.

About 500px

500px is a premium photo sharing platform for aspiring and professional photographers. It is powered by creative people worldwide and lets you discover, share, buy and sell inspiring photos. 500px was founded in late 2009 by two acclaimed photographers and entrepreneurs, Oleg Gutsol, CEO and Evgeny Tchebotarev, COO, and has grown to become the premier platform with the highest quality photography worldwide. For more information, please visit the 500px newsroom.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20121128-iPhone-Flow-800.jpg

http://www.marketwire.com/library/20121128-iPhone-Gallery-800.jpg

http://www.marketwire.com/library/20121128-iPhone-Photo-800.jpg

http://www.marketwire.com/library/20121128-iPhone-Profile-800.jpg

http://www.marketwire.com/library/20121128-iPhone-Details-800.jpg