Welcome!

iPhone Authors: Trevor Parsons, Carmen Gonzalez, Liz McMillan, Pat Romanski, Elizabeth White

News Feed Item

App Annie Index™: Japan Overtakes U.S. for Google Play Revenue

New monthly index provides insight into revenue and download trends across app stores globally

SAN FRANCISCO and BEIJING, Nov. 29, 2012 /PRNewswire/ -- App Annie today unveiled the App Annie Index, a monthly report that charts and analyzes major revenue and download trends within the iOS and Google Play stores worldwide. Leveraging data from the company's premium service, App Annie Intelligence, the Index will be freely available on the App Annie blog every month. "Our mission as a company is to help drive better business decisions in the app industry through analytics and market data," said Bertrand Schmitt, CEO, App Annie. "With the launch of the App Annie Index, we want to inform a broader audience and educate the public on key trends breaking every month."

"What has become clear from App Annie's first Index is that while iOS took home most of the global revenue pie in October, the rising adoption of Google Play in Asian markets, including South Korea and Japan, is already driving major revenue growth opportunities on the platform," said Schmitt. "We can also see from the data that app publishers have two options when it comes to becoming a global app store success—distributing a large quantity of apps or marketing one or two high quality apps. Both business models are working—from large publishers including EA and Zynga, which have been able to scale, to smaller publishers such as Supercell, which had runaway success last month with Clash of Clans."

Japan Overtakes U.S. for Google Play Revenue, Catches Up on iOS

According to App Annie Intelligence estimates, Japan overtook the U.S. in Google Play revenue in October, marking the first time the U.S. did not rank number one for revenue on Google Play. Since January 2012, Japanese app revenue on Google Play has multiplied by more than 10 times while U.S. revenue has doubled.

"Japan has seen tremendous revenue growth in the last few months, thanks to the average revenue per user being significantly higher than in other countries, considering that download volume in Japan is a only a quarter that of the U.S.," said Schmitt. "This represents a major tectonic shift in the international app store economy, and one that I'm sure publishers will be looking to take advantage of."

On iOS, revenue in Japan is still well behind the U.S.—14.4 percent compared to 32.7 percent respectively. However, Japan is catching up month-by-month, with the country taking an increasingly larger share of global revenue and the U.S. taking an increasingly smaller share.

iOS Revenue Still Four Times Greater than Google Play, but Google Play Gaining Ground

In October 2012, iOS global app store revenue was four times larger than that on Google Play. However, Google Play revenue grew an astonishing 311 percent for the year-to-date, compared to iOS revenue, which grew a modest 12.9 percent. It's a different story when looking at free downloads, where Google Play slightly lagged behind iOS in download volume, but grew an impressive 48 percent for the year-to-date compared to just 3.3 percent growth for iOS.

"The gap between global revenue on iOS and Google Play is still there," said Schmitt, "but the gap is shrinking every month, creating more opportunities for publishers to generate significant revenue growth in several countries on Google Play."

China Closes on U.S. in iOS Downloads

At the beginning of the year, the U.S. accounted for 33 percent of all global iOS downloads. Nine months later, in October, the U.S. accounted for just 25.3 percent, with China not far behind at 15.3 percent. On Google Play, it's a very different set of countries that are vying for worldwide downloads. Korea, home country to the Samsung Galaxy, now stands as the nation driving the most free downloads behind the U.S., eclipsing download volumes in Japan by nearly two times. India is also starting to show its distribution muscle, coming in at third place, ahead of Japan, and accounting for 6.2 percent of global free downloads.

"The flood of low-cost Android phones into the Indian market is starting to turn the country into a download superpower," said Schmitt. "Monetizing those downloads, however, is still a challenge that app publishers have yet to realize."

Less Proves to be More for App Publishers such as Supercell

App Annie also found that several app publishers are making more money from only one or two apps than large and established publishers are making from more than 50 apps. For example, publishers including Supercell, NextFloor, Kabam, WeMade Entertainment and Applibot are monetizing users from a small handful of apps at an astounding rate.

"On iOS, Supercell is the most impressive, second only to EA in generating revenue on the back of two apps," said Schmitt. "Applibot and Kabam also make it into the top 10 with just a few apps each to their names. On Google Play, it's the Korean game publishers WeMade Entertainment and NextFloor who make more money than many of the large multinationals."

U.S., Japanese and Korean Game Publishers Dominate Top Revenue Charts

In line with the macro trends App Annie has seen at a country level, publishers from the U.S., Japan and Korea are dominating publisher revenue charts. On iOS, Japanese and U.S. publishers account for eight of the top 10, while on Google Play, a staggering eight of the top 10 publishers by revenue are from Japan or Korea.

For October, the top 10 iOS publishers by revenue were:

  1. Electronic Arts (US)
  2. Supercell  (Finland)
  3. Zynga (US)
  4. Gameloft (France)
  5. Apple (US)
  6. Applibot Inc. (Japan)
  7. SQUARE ENIX (Japan)
  8. GungHo Online (Japan)
  9. Kabam (US)
  10. GREE (Japan)

On Google Play, they were:

  1. DeNA (Japan)
  2. COLOPL (Japan)
  3. GungHo Online (Japan)
  4. WeMade Entertainment (South Korea)
  5. Zynga (US)
  6. GAMEVIL (South Korea)
  7. GREE (Japan)
  8. NAVER (Japan)
  9. Gameloft (France)
  10. NextFloor (South Korea)

App Annie Resources

About App Annie

App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 80 percent of the Top 100 iOS publishers use its services, and more than 150,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking more downloads and revenues than any other app store market data company – to date, over 11 billion downloads and more than US$1.5 billion in app store publisher revenues. App Annie is a privately held global company with offices in Beijing, San Francisco, Hong Kong and Paris.

For more information, please visit http://www.appannie.com/, check out our blog, and follow @AppAnnie on Twitter.

 

SOURCE App Annie

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.