|By PR Newswire||
|December 1, 2012 07:00 AM EST||
BARCELONA, December 1, 2012 /PRNewswire/ --
- Pioneering campaign focuses on benefits of becoming an ex-smoker
- Smokers to receive personalised advice from Barça stars
From today, smokers across Europe will be able to 'Quit Smoking with Barça' as a unique public health programme goes live.
The campaign, a joint initiative of the European Commission and FC Barcelona uses a unique, science-based approach to help those who love life, Barça and football to quit smoking for good.
The latest innovation of the European Commission's successful "Ex-Smokers are Unstoppable" campaign that has run across the 27 EU countries for the past two years, 'Quit Smoking with Barça' (quitsmokingwithbarca.eu) is powered by the 'FCB iCoach', a free, dedicated online resource and mobile app that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff.
Building on the success of "Ex-Smokers are Unstoppable" (exsmokers.eu) and harnessing the support of Barça's millions of fans, this unprecedented partnership between a sporting institution and the European Commission can help many more of Europe's 140 million smokers tokick the habit forever.
'Quit Smoking with Barça' is built around the FCB iCoach - a personal health coaching programme. When a smoker registers, he or she completes a short questionnaire that determines the type of coaching needed to quit. Based on the answers, the individual receives personalised tips, information and motivation directly from Barça players, coaches and staff. The club's four captains: Carles Puyol, Andres Iniesta, Victor Valdes and Xavi are among those offering advice as are President Sandro Rosell, coach Tito Villanova, Guilermo Amor, and other club experts.
Speaking at a press conference at Camp Nou ahead of Barça's La Liga game v Athletic Bilbao, FC Barcelona President Rosell called on football fans across Europe to get involved: "At Barça we have the best fans in the world and we want to take care of them. Our motto 'Més que un club' means we're committed to a philosophy that should be evident in all we do. We always act with a social consciousness and another way for us to do this is to stand side by side with the European Commission as we launch 'Quit Smoking with Barça'. Making our facilities and our stadium smoke-free was an important milestone and the next one is today - the launch of the FCB iCoach. When you sign up to the FCB iCoach, the whole club will support you every step of the way giving you the expert knowledge of people within the club to help you in your fight to quit cigarettes for good. We want all smokers to consider quitting. If you can commit to trying we can commit to standing by your side every step of the way on your journey to a smoke-free life. There has never been a better time to quit than now".
A major catalyst for the European Commission and Barça working together was their shared commitment to protecting people's health, says Director-General for Health and Consumers in the European Commission, Paola Testori Coggi: "I'm proud to be here today announcing the next phase in the European Commission's mission to create a smoke-free Europe. I'm delighted that the success of our award-winning "Ex-Smokers are Unstoppable" campaign has led to collaboration with such a prestigious institution of world sport. Nearly 300,000 Europeans are currently trying to quit with iCoach. We hope that the experience, tools and lessons gathered from our extensive experience of anti-tobacco initiatives, combined with the status of Barça, can inspire even more people to live a smoke-free life."
To mark the launch of the campaign, a team of 11 Barça fans from different EU countries have been chosen to become the first people from their nation to sign-up to the FCB iCoach. The 11 'Quit Smoking with Barça' Fans will tonight be guests of honour at the Barça v Bilbao game where they'll carry onto the pitch a campaign flag while a video is played in the stadium to encourage smokers within the Nou Camp to join the campaign.
Speaking of their pride at being the first Barça fan to sign up to the FCB iCoach, Michael said: "It's been so exciting and so inspiring to be part of this campaign. I love Barça so it's a huge honour to be here today as an ambassador for this campaign. I know quitting smoking is one of the toughest things you can do, I've tried many times with little success. I hope this time I can do it for good. Having the support of my heroes behind me could make all the difference to me achieving my dream of a smoke free life."
To find out more about 'Quit Smoking with Barça' and the FCB iCoach visit http://www.quitsmokingwithbarca.eu
The "Quit Smoking with Barça" campaign
The "Ex-Smokers are Unstoppable" campaign
The official homepage of FC Barcelona
'Quit Smoking with Barça' is a joint commitment between FC Barcelona and the European Commission to take a stand against smoking and the nearly 700,000 preventable deaths caused by tobacco in Europe each year. Harnessing the power of the European Commission's "Ex-Smokers are Unstoppable" campaign and Barcelona's 'Sense Fum' initiative, the campaign will encourage and support the 28 million smokers* across Europe in the 25-34 year old age group to kick the habit and become unstoppable ex-smokers for life (http://www.quitsmokingwithbarca.eu).
iCoach (http://www.exsmokers.eu) is a free, proven digital health tool already helping nearly 300,000 people across Europe in their quest to give up smoking for good. iCoach is available from today as an app for both for iPhone and Android (http://www.exsmokers.eu/mobile).
SOURCE FC Barcelona and The European Commission
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Sep. 4, 2015 02:00 PM EDT Reads: 221
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 4, 2015 02:00 PM EDT Reads: 268
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 4, 2015 12:30 PM EDT Reads: 121
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 4, 2015 12:00 PM EDT Reads: 502
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 4, 2015 12:00 PM EDT Reads: 297
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 4, 2015 12:00 PM EDT Reads: 110
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 4, 2015 11:45 AM EDT Reads: 401
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Sep. 4, 2015 11:00 AM EDT Reads: 431
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Sep. 4, 2015 11:00 AM EDT Reads: 1,617
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 4, 2015 10:45 AM EDT Reads: 663
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Sep. 4, 2015 10:00 AM EDT Reads: 136
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Sep. 4, 2015 09:30 AM EDT Reads: 336
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
Sep. 4, 2015 09:00 AM EDT Reads: 212
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Sep. 4, 2015 08:15 AM EDT Reads: 2,047
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Sep. 4, 2015 07:00 AM EDT Reads: 304
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 4, 2015 06:00 AM EDT Reads: 509
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 4, 2015 06:00 AM EDT Reads: 757
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Sep. 4, 2015 04:30 AM EDT Reads: 1,708
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Sep. 4, 2015 02:00 AM EDT Reads: 275
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
Sep. 4, 2015 01:15 AM EDT Reads: 1,635