Click here to close now.

Welcome!

iPhone Authors: Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez, ScriptRock Blog

News Feed Item

Anpfiff für millionen raucher in der EU: die Europäische Kommission und der FC Barcelona starten "Quit Smoking with Barça" (mit Barça das rauchen aufgeben)

BACELONA, Spanien, December 1, 2012 /PRNewswire/ --

- Initiative zu den Vorteilen, ein Ex-Raucher zu werden

- Raucher erhalten Ratschläge von Barça-Stars

Ab dem 1. Dezember können Raucher in ganz Europa an "Quit Smoking with Barça" teilnehmen, einem einzigartigen Programm für die öffentliche Gesundheit.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

Die Kampagne, eine gemeinsame Initiative der Europäischen Kommission und des FC Barcelona, basiert auf einem einzigartigen, wissenschaftlich fundierten Ansatz. Es unterstützt Menschen, die das Leben, Barça und den Fußball lieben, das Rauchen für immer aufzugeben.

Ein wesentlicher Bestandteil von "Quit Smoking with Barça" (quitsmokingwithbarca.eu) ist der "FCB iCoach", ein kostenloses Online-Tool und eine mobile App, die individuelle Orientierung und direkte Unterstützung direkt aus dem Mund von Barça-Spielern, -Trainern und -Vereinsmitarbeitern bietet. Es ist das neueste innovative Element der erfolgreichen Kampagne "Ex-Raucher sind nicht aufzuhalten" der Europäischen Kommission in den 27 EU-Ländern,

Diese neue Partnerschaft zwischen einer Sportinstitution und der Europäischen Kommission, die auf dem Erfolg von "Ex-Raucher sind nicht aufzuhalten" (exsmokers.eu) aufbaut und sich die Unterstützung von Millionen Barça-Fans zunutze macht, kann die 140 Millionen Raucher in Europa dabei unterstützen, das Rauchen für immer aufzugeben.

"Quit Smoking with Barça" baut auf dem FCB iCoach auf - einem personalisierten Gesundheitscoaching-Programm. Raucher melden sich an und füllen einen kurzen Fragebogen aus. So wird festgelegt, welche Art von Coaching benötigt wird, um das Rauchen aufzugeben. Basierend auf diesen Antworten erhält der Raucher oder die Raucherin individuelle Tipps und Informationen und wird persönlich von Barça-Spielern, -Trainern und -Personal motiviert. Die vier Kapitäne des Vereins, Carles Puyol, Andres Iniesta, Victor Valdes und Xavi, sowie Präsident Sandro Rosell, Trainer Tito Villanova, Guilermo Amor und weitere Experten geben Ratschläge.

Auf der Pressekonferenz im Camp Nou vor Barças Erstligaspiel gegen Athletic Bilbao, rief der Präsident des FC Barcelona, Rosell, Fußballfans in ganz Europa auf, sich zu beteiligen: "Wir bei Barça haben die besten Fans der Welt und wir möchten uns um sie kümmern. Mit unserem Motto "Més que un club" haben wir uns einer Philosophie verpflichtet, die in allem, was wir tun, sichtbar werden soll. Unser Handeln ist von sozialer Verantwortung geprägt. Eine weitere Möglichkeit dazu ist, gemeinsam mit der Europäischen Kommission die Initiative "Quit Smoking with Barça" zu starten. Unser Stadion rauchfrei zu machen, war ein wichtiger Meilenstein. Der nächste Meilenstein folgt heute - der Start von FCB iCoach. Wenn Sie sich bei FCB iCoach anmelden, unterstützt der gesamte Verein jeden Schritt zu Ihrem Ziel, indem er Ihnen kompetente Mitglieder des Vereins an die Seite stellt, um Ihnen in Ihrem Kampf, das Rauchen für immer aufzugeben, zu helfen. Wir wollen, dass alle Raucher ein Aufhören in Betracht ziehen. Es hat noch nie einen besseren Zeitpunkt gegeben, das Rauchen aufzugeben".  

Ein wichtiger Katalysator für die Zusammenarbeit zwischen der Europäischen Kommission und Barça war nach den Worten der Leiterin der Generaldirektion Gesundheit und Verbraucher, Paola Testori Coggi, der gemeinsame Einsatz für den Schutz der öffentlichen Gesundheit: "Ich bin stolz, heute hier zu sein, um für die Europäische Kommission die nächste Phase der Aufgabe anzukündigen, ein rauchfreies Europa zu schaffen. Der Erfolg unserer ausgezeichneten Kampagne "Ex-Raucher sind nicht aufzuhalten" hat zu einer Zusammenarbeit mit einer so angesehenen Institution im Weltsport geführt. Fast 300.000 Europäer versuchen, mit iCoach das Rauchen aufzugeben. Wir hoffen, dass unsere Expertise, Tools und die Lehren, die wir aus unserer umfassenden Erfahrung mit Nichtraucher-Initiativen gezogen haben, sowie der Status von Barça noch mehr Menschen veranlassen, ein rauchfreies Leben zu führen."

Unterstützung durch Fans

Zum Start der Kampagne wurde ein Team von elf Barça-Fans aus verschiedenen EU-Staaten ausgewählt, um sich als erste ihres Landes zum FCB iCoach anzumelden. Die elf Fans von "Quit Smoking with Barça" sind heute Abend Ehrengäste beim Spiel Barça gegen Bilbao. Sie tragen eine Flagge der Kampagne auf das Spielfeld, während im Stadion ein Video übertragen wird, um Raucher im Camp Nou zu ermutigen, sich an der Kampagne zu beteiligen.

Über den Stolz, sich als erster Barça-Fan für den FCB iCoach angemeldet zu haben, sagte Michael: "Es war so spannend und inspirierend, sich an dieser Kampagne zu beteiligen. Ich liebe Barça, und deshalb ist es eine große Ehre, heute als Botschafter dieser Kampagne und meines Landes hier sein zu dürfen. Ich weiß, es ist einer der am schwersten umzusetzenden Vorsätze. Ich habe es oft mit nur wenig Erfolg versucht. Nun hoffe ich, dass ich es diesmal für immer schaffe. Mit der Unterstützung meiner Helden könnte es für mich viel leichter sein, meinen Traum eines rauchfreien Lebens wahr werden zu lassen."

Weitere Informationen zu "Quit Smoking with Barca" und FCB iCoach finden Sie auf http://www.quitsmokingwithbarca.eu.

Weitere Informationen:

Die Kampagne "Quit Smoking with Barça": http://www.quitsmokingwithbarca.eu

Die Kampagne "Ex-Raucher sind nicht aufzuhalten": http://www.exsmokers.eu

Die offizielle Homepage des FC Barcelona: http://www.fcbarcelona.com

"Quit Smoking with Barça" ist eine gemeinsame Initiative von FC Barcelona und der Europäischen Kommission zum Kampf gegen das Rauchen und die fast 700.000 vermeidbaren Todesfälle, die in Europa jährlich auf das Rauchen zurückzuführen sind. Aufbauend auf dem Einfluss der Kampagne "Ex-Raucher sind nicht aufzuhalten" und der Initiative "Sense Fum" des FC Barcelona, wird die Kampagne die 28 Millionen Raucher in Europa in der Altersgruppe von 25 bis 34 Jahren ermutigen und unterstützen, das Rauchen aufzugeben und für den Rest ihres Lebens unaufhaltbare Ex-Raucher zu werden (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) ist ein kostenloses, bewährtes digitales Gesundheits-Tool, das bereits nahezu 300.000 Menschen in Europa in ihrem Bestreben unterstützt, das Rauchen für immer aufzugeben. iCoach steht auch als App für iPhone und Android zur Verfügung (http://www.exsmokers.eu/mobile).


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...