Click here to close now.

Welcome!

iPhone Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Jayaram Krishnaswamy, Yeshim Deniz

News Feed Item

Anpfiff für millionen raucher in der EU: die Europäische Kommission und der FC Barcelona starten "Quit Smoking with Barça" (mit Barça das rauchen aufgeben)

BACELONA, Spanien, December 1, 2012 /PRNewswire/ --

- Initiative zu den Vorteilen, ein Ex-Raucher zu werden

- Raucher erhalten Ratschläge von Barça-Stars

Ab dem 1. Dezember können Raucher in ganz Europa an "Quit Smoking with Barça" teilnehmen, einem einzigartigen Programm für die öffentliche Gesundheit.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

Die Kampagne, eine gemeinsame Initiative der Europäischen Kommission und des FC Barcelona, basiert auf einem einzigartigen, wissenschaftlich fundierten Ansatz. Es unterstützt Menschen, die das Leben, Barça und den Fußball lieben, das Rauchen für immer aufzugeben.

Ein wesentlicher Bestandteil von "Quit Smoking with Barça" (quitsmokingwithbarca.eu) ist der "FCB iCoach", ein kostenloses Online-Tool und eine mobile App, die individuelle Orientierung und direkte Unterstützung direkt aus dem Mund von Barça-Spielern, -Trainern und -Vereinsmitarbeitern bietet. Es ist das neueste innovative Element der erfolgreichen Kampagne "Ex-Raucher sind nicht aufzuhalten" der Europäischen Kommission in den 27 EU-Ländern,

Diese neue Partnerschaft zwischen einer Sportinstitution und der Europäischen Kommission, die auf dem Erfolg von "Ex-Raucher sind nicht aufzuhalten" (exsmokers.eu) aufbaut und sich die Unterstützung von Millionen Barça-Fans zunutze macht, kann die 140 Millionen Raucher in Europa dabei unterstützen, das Rauchen für immer aufzugeben.

"Quit Smoking with Barça" baut auf dem FCB iCoach auf - einem personalisierten Gesundheitscoaching-Programm. Raucher melden sich an und füllen einen kurzen Fragebogen aus. So wird festgelegt, welche Art von Coaching benötigt wird, um das Rauchen aufzugeben. Basierend auf diesen Antworten erhält der Raucher oder die Raucherin individuelle Tipps und Informationen und wird persönlich von Barça-Spielern, -Trainern und -Personal motiviert. Die vier Kapitäne des Vereins, Carles Puyol, Andres Iniesta, Victor Valdes und Xavi, sowie Präsident Sandro Rosell, Trainer Tito Villanova, Guilermo Amor und weitere Experten geben Ratschläge.

Auf der Pressekonferenz im Camp Nou vor Barças Erstligaspiel gegen Athletic Bilbao, rief der Präsident des FC Barcelona, Rosell, Fußballfans in ganz Europa auf, sich zu beteiligen: "Wir bei Barça haben die besten Fans der Welt und wir möchten uns um sie kümmern. Mit unserem Motto "Més que un club" haben wir uns einer Philosophie verpflichtet, die in allem, was wir tun, sichtbar werden soll. Unser Handeln ist von sozialer Verantwortung geprägt. Eine weitere Möglichkeit dazu ist, gemeinsam mit der Europäischen Kommission die Initiative "Quit Smoking with Barça" zu starten. Unser Stadion rauchfrei zu machen, war ein wichtiger Meilenstein. Der nächste Meilenstein folgt heute - der Start von FCB iCoach. Wenn Sie sich bei FCB iCoach anmelden, unterstützt der gesamte Verein jeden Schritt zu Ihrem Ziel, indem er Ihnen kompetente Mitglieder des Vereins an die Seite stellt, um Ihnen in Ihrem Kampf, das Rauchen für immer aufzugeben, zu helfen. Wir wollen, dass alle Raucher ein Aufhören in Betracht ziehen. Es hat noch nie einen besseren Zeitpunkt gegeben, das Rauchen aufzugeben".  

Ein wichtiger Katalysator für die Zusammenarbeit zwischen der Europäischen Kommission und Barça war nach den Worten der Leiterin der Generaldirektion Gesundheit und Verbraucher, Paola Testori Coggi, der gemeinsame Einsatz für den Schutz der öffentlichen Gesundheit: "Ich bin stolz, heute hier zu sein, um für die Europäische Kommission die nächste Phase der Aufgabe anzukündigen, ein rauchfreies Europa zu schaffen. Der Erfolg unserer ausgezeichneten Kampagne "Ex-Raucher sind nicht aufzuhalten" hat zu einer Zusammenarbeit mit einer so angesehenen Institution im Weltsport geführt. Fast 300.000 Europäer versuchen, mit iCoach das Rauchen aufzugeben. Wir hoffen, dass unsere Expertise, Tools und die Lehren, die wir aus unserer umfassenden Erfahrung mit Nichtraucher-Initiativen gezogen haben, sowie der Status von Barça noch mehr Menschen veranlassen, ein rauchfreies Leben zu führen."

Unterstützung durch Fans

Zum Start der Kampagne wurde ein Team von elf Barça-Fans aus verschiedenen EU-Staaten ausgewählt, um sich als erste ihres Landes zum FCB iCoach anzumelden. Die elf Fans von "Quit Smoking with Barça" sind heute Abend Ehrengäste beim Spiel Barça gegen Bilbao. Sie tragen eine Flagge der Kampagne auf das Spielfeld, während im Stadion ein Video übertragen wird, um Raucher im Camp Nou zu ermutigen, sich an der Kampagne zu beteiligen.

Über den Stolz, sich als erster Barça-Fan für den FCB iCoach angemeldet zu haben, sagte Michael: "Es war so spannend und inspirierend, sich an dieser Kampagne zu beteiligen. Ich liebe Barça, und deshalb ist es eine große Ehre, heute als Botschafter dieser Kampagne und meines Landes hier sein zu dürfen. Ich weiß, es ist einer der am schwersten umzusetzenden Vorsätze. Ich habe es oft mit nur wenig Erfolg versucht. Nun hoffe ich, dass ich es diesmal für immer schaffe. Mit der Unterstützung meiner Helden könnte es für mich viel leichter sein, meinen Traum eines rauchfreien Lebens wahr werden zu lassen."

Weitere Informationen zu "Quit Smoking with Barca" und FCB iCoach finden Sie auf http://www.quitsmokingwithbarca.eu.

Weitere Informationen:

Die Kampagne "Quit Smoking with Barça": http://www.quitsmokingwithbarca.eu

Die Kampagne "Ex-Raucher sind nicht aufzuhalten": http://www.exsmokers.eu

Die offizielle Homepage des FC Barcelona: http://www.fcbarcelona.com

"Quit Smoking with Barça" ist eine gemeinsame Initiative von FC Barcelona und der Europäischen Kommission zum Kampf gegen das Rauchen und die fast 700.000 vermeidbaren Todesfälle, die in Europa jährlich auf das Rauchen zurückzuführen sind. Aufbauend auf dem Einfluss der Kampagne "Ex-Raucher sind nicht aufzuhalten" und der Initiative "Sense Fum" des FC Barcelona, wird die Kampagne die 28 Millionen Raucher in Europa in der Altersgruppe von 25 bis 34 Jahren ermutigen und unterstützen, das Rauchen aufzugeben und für den Rest ihres Lebens unaufhaltbare Ex-Raucher zu werden (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) ist ein kostenloses, bewährtes digitales Gesundheits-Tool, das bereits nahezu 300.000 Menschen in Europa in ihrem Bestreben unterstützt, das Rauchen für immer aufzugeben. iCoach steht auch als App für iPhone und Android zur Verfügung (http://www.exsmokers.eu/mobile).


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.