Welcome!

iPhone Authors: Gilad Parann-Nissany, Aria Blog, Sematext Blog , Elizabeth White, Christophe Primault

News Feed Item

La Comisión Europea y el FC Barcelona lanzan la campaña 'Deja de fumar con el Barça': comienza el desafío para millones de fumadores de toda Europa

BARCELONA, España, December 1, 2012 /PRNewswire/ --

-Una campaña pionera que se centra en los beneficios de dejar de fumar

-Los fumadores recibirán consejos personalizados de las estrellas del Barça

Desde hoy, fumadores de toda Europa podrán "dejar de fumar con el Barça" gracias al lanzamiento de un programa de salud pública.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

La campaña, una iniciativa conjunta de la Comisión Europea y el FC Barcelona, utiliza una propuesta con base científica para ayudar a dejar el tabaco definitivamente  a los que aman la vida, el Barça y el fútbol.

'Deja de fumar con el Barça' es la última innovación de la exitosa campaña de la Comisión Europea  'Los Ex-fumadores son imparables', una iniciativa que ha calado en 27 países de la Unión Europea en los dos últimos años. El motor de 'Deja de fumar con el Barça' es FCB iCoach, un recurso online gratuito y una aplicación de móvil que ofrecen seguimiento y apoyo completo, con la ayuda de los jugadores, entrenadores y staff del Barça.

Aprovechando el éxito arrollador de 'Los Ex-fumadores son imparables' (exsmokers.eu) y la fuerza de los millones de seguidores del Barça en todo el mundo, esta colaboración sin precedentes entre una institución deportiva y la Comisión Europea puede ayudar a más de 140 millones de fumadores europeos a superar el tabaquismo de por vida.

'Deja de fumar con el Barça' se cimenta en FCB iCoach, un programa de ayuda personal que defiende los hábitos saludables. Cuando un fumador se inscribe en él, debe rellenar un breve cuestionario que determina el tipo de ayuda que necesita. Según las respuestas, esa persona recibe consejos personales, información y motivación directamente de jugadores, entrenadores y staff del Barça. Los 4 capitanes del equipo: Carles Puyol, Andrés Iniesta, Víctor Valdés y Xavi están entre los que dan consejo. También encontramos al presidente Sandro Rosell, al entrenador Tito Vilanova, a Guillermo Amor y otros miembros destacados del Club.

Durante una rueda de prensa en el Camp Nou, antes del partido de Liga contra el Athletic Club de Bilbao, el presidente Rosell hizo un llamamiento a todos los seguidores europeos: "El Barça tiene la mejor afición del mundo, y queremos cuidar a nuestros a nuestros seguidores. Nuestro lema, 'Més que un club', habla de nuestro compromiso con una filosofía que debería ponerse de manifiesto en todo lo que hacemos. Nuestras acciones siempre poseen conciencia social, y otra forma de poner en práctica dicho compromiso es colaborar con la Comisión Europea en el lanzamiento de la campaña 'Deja de fumar con el Barça'. Impedir que se fume en nuestras instalaciones y en el Estadio ha sido un paso muy importante, y el siguiente paso lo damos hoy, con el lanzamiento de FCB iCoach. Cuando alguien se inscribe en FCB iCoach, el Club le brinda su apoyo en todo momento, ofreciéndole la opinión experta de gente del propio Club para que consiga ganar de una vez por todas la lucha contra el hábito de fumar. Si puedes comprometerte a dejarlo, nosotros nos comprometemos a brindarte nuestro apoyo en todo el proceso. No hay mejor momento que éste para dejar de fumar."

El catalizador de la colaboración entre la Comisión Europea y el Barça ha sido el compromiso compartido con la defensa de la salud. La directora general de Salud y Consumidores de la Comisión Europea, Paola Testori Coggi, dice: "Estoy orgullosa de estar aquí, hoy, anunciando la siguiente fase del plan de la Comisión Europea para conseguir que en Europa se deje de fumar. Estoy maravillada de que nuestra premiada y exitosa campaña 'Los exfumadores son imparables' haya propiciado una colaboración con una entidad deportiva de prestigio mundial. Casi 300.000 europeos están intentando dejar de fumar en estos momentos con iCoach. Esperamos que la experiencia, herramientas y lecciones acumuladas en nuestros años de experiencia trabajando en iniciativas antitabaco, combinadas con la popularidad del Barça, hagan que mucha gente desee llevar una vida alejada del Tabaco."

Apoyo de los seguidores

Para el lanzamiento de la campaña, se ha seleccionado un equipo de 11 seguidores del Barça de diferentes naciones europeas, para que sean ellos los primeros de sus respectivos países en inscribirse en FCB iCoach. Los 11 fans de 'Deja de fumar con el Barça 'serán los invitados de honor esta noche en el partido Barça-Athletic Club de Bilbao. Ellos se encargarán de salir al césped con una bandera de la campaña, mientras se emite un vídeo en el Estadio para animar a los fumadores del Camp Nou a que se sumen a la iniciativa.

Sobre las sensaciones de ser el primer seguidor del Barça que se inscribe en FCB iCoach, Elvira de Zaidín, Aragón, ha dicho: "Participar en este campaña es ilusionante y estimulante. Me encanta el Barça, es un gran honor ser embajador de esta campaña en mi país de nacimiento. Dejar de fumar es una de las cosas más duras que existen. He intentado dejar de fumar en muchas ocasiones sin éxito, pero espero que esta vez sea la definitiva. La ayuda de mis ídolos puede marcar la diferencia y ayudarme a hacer realidad el sueño de vivir sin depender deltabaco."

Para más información sobre 'Deja de fumar con el Barça' y FCB iCoach:

http://www.quitsmokingwithbarca.eu    

Más información:

Campaña 'Deja de fumar con el Barça'

https://www.quitsmokingwithbarca.eu

Campaña 'Los Ex-fumadores son imparables'

http://www.exsmokers.eu

Web oficial del FC Barcelona

http://www.fcbarcelona.com

'Deja de fumar con el Barça'  es una colaboración entre el FC Barcelona y la Comisión Europea para plantarle cara al tabaco y luchar para evitar las 700.000 muertes causadas por el consumo de cigarrillos en Europa cada año. Aprovechando el éxito de la campaña de la Comisión Europea ;Los Ex-fumadores son imparables'  y la campaña 'Sin humo'  del Barça, esta iniciativa apoyará a los 28 millones de fumadores de entre 25 y 34 años que hay en Europa, para que abandonen el hábito y se conviertan en exfumadores imparables para toda la vida (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) es una herramienta digital gratuita que está ayudando a cerca de 300.000 personas de toda Europa a dejar de fumar para siempre. iCoach está disponible desde hoy en forma de aplicación para iPhone y Android (http://www.exsmokers.eu/mobile).


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...