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De aftrap voor miljoenen rokers in de EU. De Europese Commisie en FC Barcelona lanceren de campagne 'Quit Smoking with Barça' (stop met roken met Barça)

BARCELONA, December 1, 2012 /PRNewswire/ --

- Baanbrekende campagne richt zich op de voordelen van het niet-roken

- Rokers krijgen persoonlijk advies van Barça-sterren

Vanaf vandaag krijgen rokers in Europa de kans om te stoppen met roken met Barςa want er gaat een unieke gezondheidscampagne van start.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

De campagne, die een gezamenlijk initiatief is van de Europese Commissie en FC Barcelona, maakt gebruik van een unieke, wetenschappelijk onderbouwde methode om mensen die van het leven, van Barça en van voetbal houden, te helpen voorgoed met roken te stoppen.

'Quit Smoking with Barça' (quitsmokingwithbarca.eu) is de nieuwste innovatie van de succesvolle campagne van de Europese Commissie 'Ex-rokers zijn niet te stoppen' die de afgelopen twee jaar in alle 27 EU-landen heeft gelopen. De motor achter dit nieuwe programma is de FCB iCoach, een gratis online programma en mobiele app die op maat gesneden ondersteuning en hulp biedt die rechtstreeks door Barça-spelers, coaches en staf worden gegeven.

Deze ongekende samenwerking tussen een sportinstelling en de Europese Commissie, die voortbouwt op het succes van 'Ex-rokers zijn niet te stoppen' (exsmokers.eu) en kan rekenen op de steun van duizenden Barςa-fans, kan nog veel meer van de 140 miljoen Europese rokers helpen om voorgoed van hun verslaving af te komen.

'Quit Smoking with Barça' is opgebouwd rond de FCB iCoach, een op de persoonlijke gezondheid gericht coachingsprogramma. Als een roker zich inschrijft, vult hij of zij een korte vragenlijst in. Op basis van die vragenlijst wordt gekeken welk soort coaching iemand nodig heeft om te stoppen. Op basis van de antwoorden krijgt de ex-roker persoonlijke tips, informatie en aanmoedigingen, rechtstreeks van Barça-spelers, coaches en de staf. Onder anderen de vier aanvoerders van de club, Carles Puyol, Andres Iniesta, Victor Valdes en Xavi, geven advies en ook clubpresident Sandro Rosell, coach Tito Villanova, Guilermo Amor en andere clubexperts steunen de ex-rokers met tips.

Op een persconferentie in Camp Nou, vlak voor de Liga-wedstrijd van Barςa tegen Athletic Bilbao, riep clubpresident Rosell alle voetbalfans in Europa op om mee te doen: 'Barça heeft de beste supporters ter wereld en wij willen dat het goed met hen gaat. Ons motto 'Més que un club' betekent dat we een filosofie aanhangen die bij alles wat we doen tot uiting moet komen. Maatschappelijk bewustzijn is belangrijk bij alles wat we doen. Een andere manier om onze betrokkenheid te tonen is de lancering van deze campagne 'Quit Smoking with Barça' samen met de Europese Commissie. Het rookvrij maken van onze voorzieningen en ons stadion was een belangrijke mijlpaal en vandaag bereiken we de volgende mijlpaal: de lancering van de FCB iCoach. Als u zich inschrijft voor  FCB iCoach, zal de hele club u bij elke stap in het traject bijstaan. U krijgt deskundig advies van mensen binnen de club om u te helpen uw strijd tegen de sigaretten voor eens en voor altijd te winnen. We willen dat alle rokers nadenken over stoppen met roken. Als u uw best wilt doen om te stoppen, doen wij ons best om u te helpen bij iedere stap die u zet op de weg naar een rookvrij leven. Er is nooit een beter moment geweest om te stoppen dan nu.'  

Een belangrijke katalysator voor de Europese Commissie en Barça om samen te gaan werken was hun gezamenlijke geëngageerdheid om de gezondheid van mensen te beschermen, zegt directeur-generaal Gezondheid en consumentenbescherming in de Europese Commissie, Paola Testori Coggi: 'Ik ben trots dat ik hier vandaag mag staan en de volgende fase mag aankondigen in de missie van de Europese Commissie om een rookvrij Europa tot stand te brengen. Ik ben heel blij dat het succes van onze prijswinnende campagne 'Ex-rokers zijn niet te stoppen' tot samenwerking met zo'n prestigieuze internationale sportinstelling heeft geleid. Momenteel proberen bijna 300.000 Europeanen met behulp van iCoach te stoppen met roken. We hopen dat de kennis, materialen en lessen die we hebben opgedaan met onze uitgebreide ervaring met anti-rookinitiatieven, in combinatie met de status van Barça, zelfs nog meer mensen kunnen inspireren om een rookvrij leven te leiden.'

Steun van supporters

Om de lancering van de campagne te vieren, is er een team van elf Barça-supporters uit verschillende EU-landen samengesteld, die zich als eerste mogen inschrijven voor FCB iCoach. De elf supporters van 'Quit Smoking with Barça' zullen vanavond eregast zijn tijdens de wedstrijd van Barça tegen Bilbao. Ze zullen een campagnevlag het veld opdragen, terwijl er in het stadion een video zal worden gespeeld om rokers in het Nou Camp aan te moedigen aan de campagne mee te doen.

Neil uit Oostende, die trots was dat hij de eerste Barça-supporter was die zich mocht inschrijven voor de FCB iCoach, zei: ' Roken is echt een slechte gewoonte. Ik heb de laatste tijd al vaak overwogen om te stoppen met roken en deze opportuniteit heeft me uiteindelijk overtuigd. Alleen al de gedachte dat ik ambassadeur mag zijn voor een campagne waaraan Barça meewerkt geeft me de motivatie om te stoppen. Dit is een kans die ik niet mocht missen.'

Voor meer informatie over de campagne 'Quit Smoking with Barça' en FCB iCoach, kijk op http://www.quitsmokingwithbarca.eu    


Meer informatie:
De campagne 'Quit Smoking with Barça':
http://www.quitsmokingwithbarca.eu
De campagne 'Ex-rokers zijn niet te stoppen':
http://www.exsmokers.eu
Officiële homepage van FC Barcelona:
http://www.fcbarcelona.com


'Quit Smoking with Barça'  is een gezamenlijk initiatief van FC Barcelona en de Europese Commissie om stelling te nemen tegen roken en de bijna 700.000 te voorkomen sterfgevallen die door tabaksgebruik jaarlijks in Europa te betreuren zijn. De campagne, die de kracht van de campagne van de Europese Commissie 'Ex-rokers zijn niet te stoppen' en Barςa's baanbrekende antirookcampagne 'Sense Fum' (zonder rook) verenigt, moedigt 28 miljoen rokers in Europa in de leeftijdsgroep van 25 tot en met 34 jaar aan om te stoppen met roken en zich voorgoed bij de club van niet te stoppen ex-rokers aan te sluiten (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) is een gratis digitale gezondheidscoach, die al bijna 300.000 mensen in heel Europa helpt om voorgoed te stoppen met roken. iCoach is vanaf vandaag beschikbaar als app voor zowel de iPhone als de tablet (http://www.exsmokers.eu/mobile).


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