Click here to close now.

Welcome!

iPhone Authors: Roger Strukhoff, Mike Kavis, Jayaram Krishnaswamy, Elizabeth White, Kevin Benedict

News Feed Item

Yahoo!’s Year in Review Reveals the Daily Search Habits of 2012

Today, Yahoo! Inc. (NASDAQ:YHOO) revealed the annual list of top searches. Yahoo!’s Year in Review 2012 reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012 based on what millions of people searched for. It is clear when looking at the top search habits that partisan politics, the Olympic Games, a seesaw recovery, and a galloping Korean pop singer captured the world’s attention.

Celebrities and technological gadgets draw plenty of online curiosity, but the 2012 elections dominated online searches this year. The elections saturated headline news and ads, but people still checked in online to see what was developing in the presidential elections, as well as their own state and local races. Anticipation for the iPhone 5, in a post-Steve Jobs era, helped Apple maintain a presence in the Yahoo! Top 10. Kim Kardashian, a staple in the Top 10 since 2009, reached the height of her online popularity as most searched person on Yahoo!. Model Kate Upton ricocheted into the national consciousness by landing the cover of the Sports Illustrated Swimsuit Issue. And the obsession with the royals continued in 2012 as Kate Middleton became the third-most searched person on Yahoo!, thanks in part to her grandmother-in-law's Diamond Jubilee and the London Olympics.

Top Searches Overall on Yahoo! in 2012:

 

 

1

  [election]

 

2

[iphone 5]

 

3

[kim kardashian]

 

4

[kate upton]

 

5

[kate middleton]

 

6

[whitney houston]

 

7

[olympics]

 

8

[political polls]

 

9

[lindsay lohan]

 

10

[jennifer lopez]

It’s no surprise the elections preoccupied the online audience, but people obviously had time beyond their civic duties to indulge their guilty pleasures and viral compulsions. The Obsessions list has returned: iPhone 5 snagged the No. 1 slot in a list mostly dominated by pop culture trends like “The Hunger Games,” reality TV breakout Honey Boo Boo, British boy band One Direction, Carly Rae Jepsen’s much-memed song “Call Me Maybe,” and the galloping global hit “Gangnam Style” by Korean pop singer Psy.

Top-Searched Obsessions on Yahoo! in 2012:

 

 

1

  [iphone 5]

 

2

[political polls]

 

3

[megamillions]

 

4

[the hunger games]

 

5

[honey boo boo]

 

6

[fifty shades of grey]

 

7

[one direction]

 

8

[call me maybe]

 

9

[gangnam style]

 

10

[titanic]

The election season provided a perfect opportunity to show how quickly things can go viral. Binders full of women, eastwooding, and Big Bird memes all became viral sensations in 2012. And who can forget the stingray photobomb, and of course McKayla Maroney not being impressed.

Top-Searched Memes on Yahoo! in 2012:

 

 

1

      [kony 2012]

 

2

[binders full of women]

 

3

[hurricane sandy fake storm photos]

 

4

[ridiculously photogenic guy]

 

5

[big bird]

 

6

[dogshaming]

 

7

[stingray photobomb]

 

8

[eastwooding]

 

9

[etch a sketch]

 

10

[mckayla maroney is not impressed]

Users were all about gadgets in 2012. From the iPhone 5 to the iPad mini and the Samsung Galaxy, folks were jonesing for the latest tech trends.

Top-Searched Gadgets on Yahoo! in 2012:

 

 

1

  [iphone 5]

 

 

2

[ipad 3]

 

 

3

[ipad mini]

 

 

4

[samsung galaxy sIII]

 

 

5

[kindle fire]

 

 

6

[iphone 4]

 

 

7

[nook]

 

 

8

[ipod touch]

 

 

9

[samsung galaxy tab]

 

 

10

[samsung galaxy note]

The top two athletes searched overall on Yahoo! in 2012 were Tiger Woods and Maria Sharapova. But all eyes turned to London this summer for the Games of the XXX Olympiad. The Olympics were a top search overall on Yahoo!, and while the “Fab Five” garnered a lot of searches, it was Maria Sharapova, Lolo Jones, Serena Williams, and Hope Solo that topped the Olympian list on Yahoo!.

Top-Searched Olympians on Yahoo! in 2012:

 

 

1

  [maria sharapova]

 

2

[lolo jones]

 

3

[serena williams]

 

4

[hope solo]

 

5

[mckayla maroney]

 

6

[caroline wozniacki]

 

7

[leryn franco]

 

8

[michael phelps]

 

9

[misty may-treanor]

 

10

[aly raisman]

It looks like the Dallas Cowboys really are “America’s team,” as they top the list of all sports teams on Yahoo! in 2012. Even the Dallas Cowboys cheerleaders and game schedule were tops. However, it looks like MLB is giving the NFL a run for its money when it comes to being “America’s sport,” with five baseball teams in the Top 10 sports team searches.

Top-Searched Sports Teams on Yahoo! in 2012:

 

 

1

  [dallas cowboys]

 

2

[new york yankees]

 

3

[los angeles lakers]

 

4

[san francisco giants]

 

5

[detroit tigers]

 

6

[pittsburgh steelers]

 

7

[green bay packers]

 

8

[st louis cardinals]

 

9

[san francisco 49ers]

 

10

[oakland a's]

“Hey, I just met you, and this is crazy, but here’s my number, so call me maybe?” — It is no surprise that music newcomer Carly Rae Jepsen’s song “Call Me Maybe” became the top-searched song of 2012. The song had everyone from the Harvard baseball team to the USA Olympic swim team and even “Sesame Street” getting into the tune. “Gangnam Style” also had viral impact in 2012 and was the second-most searched song on Yahoo!.

Top-Searched Songs/Music Lyrics on Yahoo! in 2012:

 

 

1

      [call me maybe] (carly rae jepsen)

 

2

[gangnam style] (psy)

 

3

[someone like you] (adele)

 

4

[somebody that i used to know] (gotye)

 

5

[sexy and i know it] (lmfao)

 

6

[we are young] (fun.)

 

7

[rolling in the deep] (adele)

 

8

[you belong with me] (taylor swift)

 

9

 

[what makes you beautiful] (one direction)

 

10

[gummy bear song] (gummibär)

The top-searched TV shows overall on Yahoo! in 2012 reflect our continued obsession with competition reality shows. Topping the list: “American Idol” followed by “Dancing With the Stars” and “The Young & the Restless.” The top-searched TV dramas were “The Walking Dead” and “Game of Thrones.” But mostly in 2012, people wanted to laugh, and the shows below represent the top-searched comedies on TV in 2012.

Top-Searched TV Comedies on Yahoo! in 2012:

 

 

1

  [the big bang theory]

 

2

[how i met your mother]

 

3

[glee]

 

4

[south park]

 

5

[family guy]

 

6

[modern family]

 

7

[adult swim]

 

8

[two and a half men]

 

9

[the simpsons]

 

10

[drop dead diva]

When you have a question, you want an answer, and users immediately turn to Yahoo! to get the answers to their most pressing questions. The top “who is” question on Yahoo! in 2012 was [who is the girl with the dragon tattoo] and the top “where is question” was [where is the superbowl this year]. The top “what is” and how-to questions are below:

Top ‘What Is’ Searches on Yahoo! in 2012:

 

 

1

      [what is SOPA]

 

2

[what is love]

 

3

[what is the hunger games about]

 

4

[what is KONY]

 

5

[what is a zip line]

 

6

[what is obamacare]

 

7

[what is scientology]

 

8

[what is a blue moon]

 

9

[what is tapenade]

 

10

[what is the electoral college]
 

Top How-To Searches on Yahoo! in 2012:

 

1

[how to make a diaper cake]

 

2

[how to buy facebook stock]

 

3

[how to build a deck]

 

4

[how to boil an egg]

 

5

[how to cook corn on the cob]

 

6

[how to cook swiss chard]

 

7

[how to make salsa]

 

8

[how to get rid of bags under the eyes]

 

9

[how to make cake pops]

 

10

[how to cook pumpkin seeds]

Every day on Yahoo! at 5 p.m., as folks across the country prepare for dinner, [chicken recipes] spike on Yahoo!. This staple protein was the top search in the Recipes category. Putting tradition aside, there were also a lot of searches for weird and quirky foods in 2012.

Top-Searched Recipes on Yahoo! in 2012:

 

1

[chicken recipes]

2

[crockpot recipes]

3

[halloween recipes]

4

[vegetarian recipes]

5

[salmon recipes]

6

[beef stew recipes]

7

[zucchini recipes]

8

[eggplant recipes]

9

[cake recipes]

10

[shrimp recipes]
 

Most Appetizing Yet Stomach-Turning Searches on Yahoo! in 2012:

1

[candy corn oreos]

2

[pork doughnuts]

3

[bacon ice cream]

4

[flamin’ hot cheetos]

5

[deep-fried strawberries]

6

[beer milkshake]

7

[deep kool-aid]

8

[guinness cupcakes]

9

[maple bacon beer]

10

[grape jelly meatballs]

Politicians were better behaved this year than last, when their antics allowed for their own Top 10 list. Yet there was no end to scandalous behavior in 2012, which brought the downfall of a cycling icon, a four-star general, and even the president's (Secret Service) men.

Top-Searched Scandals on Yahoo! in 2012:

 

 

1

      [kate middleton photo scandal]

 

2

[jackson family fight]

 

3

[lance armstrong doping]

 

4

[general david petraeus affair]

 

5

[new orleans saints' bountygate]

 

6

[bobby petrino affair]

 

7

[secret service scandal]

 

8

[savile sex scandal]

 

9

[air force sex scandal]

 

10

[j.p. morgan/london whale loss]

For more about the Yahoo! 2012 Year in Review and other top searches, go to yearinreview.yahoo.com or search for "2012 Year in Review" on Yahoo.com.

Additional Yahoo! Top Search lists available to media:
Top-Searched News Topics on Yahoo! in 2012
Top-Searched International Affairs on Yahoo! in 2012
Top Weather-Related Searches on Yahoo! in 2012
Female Fights: Top-Searched Issues That Impacted Women on Yahoo! in 2012
Top-Searched Politicians on Yahoo! in 2012
Top-Searched Financial Terms on Yahoo! in 2012
Top Job Searches on Yahoo! in 2012
Top-Searched Coupons/Deals on Yahoo! in 2012
Top-Searched Health Symptoms on Yahoo! in 2012
Top-Searched Diets on Yahoo! in 2012
Top-Searched Celebrity Couples Who Broke Up in 2012:
Top-Searched Movies and Television Shows on Yahoo! in 2012

If you would like to see additional lists please reach out to Carolyn Clark

About the Yahoo! Year in Review Methodology

To develop the Yahoo! Year in Review, our editors analyze Yahoo! Search queries based on a number of factors, including absolute volume and growth from previous periods, to see which themes and trends bubble to the surface. Individuals and their Search queries always remain anonymous.

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and Care Packs. As a trusted supplier, CBS guarantees quality controlled stock levels thanks to an Auto...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...