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iPhone Authors: Shelly Palmer, Jayaram Krishnaswamy, Kevin Benedict

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To support World AIDS Day, Apple will promote (RED) in its products and retail store logos

Apple (Red)

Apple (RED)

Apple has joined the ranks of businesses around the world honoring World AIDS Day. Held since 1988, the global community holds this day as a time when everyone can unite in their “fight against HIV, show their support for people living with HIV, and to commemorate people who have died.” For Apple, one of the steps its taking to promote awareness is by having all its retail store logos changed to red. If you go to any Apple retail store, the most prominent sign of Apple’s support for the event is its iconic logo. Read the full story at The Next Web.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.