Welcome!

iPhone Authors: Roger Strukhoff, Scott Hirsch, Carmen Gonzalez, JP Morgenthal, David H Deans

News Feed Item

What's Next? Education Becomes Life Apprenticeships, Love A Futuristic Blend Of Algorithms, The Globe A Water-Stressed Habitat

New Imprint, 120M Books, Announces the Publication of Its Debut Title, What's Next?, Predictions by World-Renowned Trendspotter Marian Salzman

NEW YORK, Dec. 6, 2012 /PRNewswire/ -- 120M Books is releasing its debut publication, What's Next? What to Expect in 2013. An aggregation of world-renowned trendspotter Marian Salzman and her team's public and private forecasts, the e-book contains more than 150 predictions in 30 categories for 2013, including a look at why fatigue is so trendy, how we move forward with an economy that doesn't inspire confidence and how "co" is co-opting the conversation. The methodology Salzman employs—pattern recognition—has launched or popularized trends ranging from singletons and metrosexuality to food fear and globesity.

(Photo: http://photos.prnewswire.com/prnh/20121206/NY25466 )

120M Books, the publishing arm of Havas PR, committed to independent and futuristic publication of brainfood for the thinking public. "120M" is code for "120 minutes' worth," our recipe for the smart reading meal. The first in a digital series, What's Next? will be released on Dec. 12, 2012 (12-12-12). It will be available digitally at all e-book retailers, including Amazon, Apple and Barnes & Noble. Readers can join the conversation on Twitter with #120MBooks and #whatsnext.

Sign up for an exclusive announcement about the release of What's Next? at 120MBooks.com.

Salzman, the book's lead author, reveals what we can expect in 2013: "It will begin with a movement toward solutions instead of problems. Alternative ways of thinking—what we consider imperfect when we have lighter pockets, for instance, and innovation in a vast array of technologies—will be encouraged. We will also see people finding alternative ways to make the best use of time, our most limited of nonrenewable resources. The reality of our new environment will also be about cutting back and changing focus. Place making and supercities will emerge on our trend maps. Ultimately, 2013 is going to be about the shift in our mentality, behavior and geographic orientation. We will need to wake up to the changes in every aspect of our current lives and open our eyes to what's coming."

Here are previews of five predictions from the book:

1.  For Education: Watch for a rethink on ages and education: an end of higher education at 18—and the beginning of life apprenticeships that take people from 19 to 29 and prepare them for lifelong reinvention. People will delay entering the workforce by staying in school, taking nonpaying internships or seasonal work, and using life as a classroom. Also watch for more homeschooling and school by social media. (Have you thought about hiring an e-tutor? Now online, and live from India.)

2.  For Home Life: The recent couch-surfing fad has given birth to a bona fide trend as a business model: airbnb. Although no hotel chains are probably feeling the pinch from the success of local hosting in every city and town planetwide, this exchange program for adults is sizzling, and it marries two mini trends: Earn cash at home and collect experiences. Inviting strangers into your home is the new normal; so is charging them a fair price for their overnight stay.

3.  For Love and Relationships: Love used to be equated with magic, but today it seems to be a much more exotic futuristic cocktail of technology platforms and algorithms, enhanced with a dab of Hallmark greeting card sentiments. Although love used to be the domain of the youthful, an emerging minority of tomorrow's Romeos and Juliets will be those who picked the silver divorce, or who woke up at 50-plus and realized they forgot to head to the altar and now decide to partner for the next 35 years.

4.  For Tomorrow's Money: Gift cards and PreCash cards seem to be overtaking stores as we become more comfortable giving people prepaid shopping as a thank you or to celebrate a milestone. So it's no wonder that the resale of gift cards on swap sites seems to be the next way to raise cash in the not-so-glory days of cash being king and gift cards more like a 10 of spades. Also watch pushback against companies that make it hard to liquidate those cards, like iTunes in Europe (try taking a U.S. card into England). We want our money now.

5.  For Weather: In the wake of Hurricane Sandy, the real conversation should be about what it all means for clean, accessible water and fighting wildfires. By 2030, according to a U.N. report, almost half the global population will be living in water-stressed areas. Plus, scientists foresee an increasing number of wildfires as the result of climate change, as we've already seen in Australia, California, Eastern Europe, Nepal and many other places worldwide. So what will burn next?

About 120M Books
We're the e-publishing adventure of Havas PR, a top 10 public relations agency globally (and one of the most award-winning of its size in the U.S.), where smart people work for smart clients to craft thoughtful news. "120M" represents our slice of the smart reading meal: 120 minutes' worth.

Contact:
Dalton Dorne
347.323.1143
[email protected]

SOURCE 120M Books

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...