ANAHEIM, CA -- (Marketwire) -- 12/06/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV), makers of the innovative and popular LiveWire Energy™ chews, announced today that Fastrip Convenience Stores are now featuring LiveWire Energy™ chews at 53 locations throughout California and Arizona. The full line of LiveWire Energy™ products is located in specially designed grab-and-go product towers that are positioned near Fastrip check-out registers.

LiveWire CEO Bill Hodson commented, "Fastrip is an exceptional convenience store retailer and serves premium markets throughout California and Arizona. We're very pleased that Fastrip has chosen to offer LiveWire Energy™ chews to its customers."

"Fastrip customers with action-packed lifestyles can now enjoy a quick, premium flavored energy boost with our portable and pocket-sized energy chews. Chewables are the logical next evolution in the energy products category, which is estimated to grow to more than $20 billion in 2013. LiveWire Energy™ chews are very convenient and at about 69 cents apiece, they are less than 25% of the cost of most energy drinks and supplements," said Mr. Hodson.

Mr. Fred Faulkner, Marketing Director for Fastrip, stated, "The Fastrip team is very excited to be offering the LiveWire Energy™ product line. We have seen the demand for unique energy products among our customers and LiveWire Energy™ satisfies an important part of that demand. As a retailer, we're especially pleased with LiveWire's very proactive product marketing activities. LiveWire Energy™ chews are a welcome addition to the many great products offered in our stores."

About LiveWire Ergogenics and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.