Welcome!

iPhone Authors: Elizabeth White, Christophe Primault, Carmen Gonzalez, Pat Romanski, Liz McMillan

News Feed Item

Bedrijven riskeren vervreemding van klanten met beperkte mobiele webstrategieën

LONDEN, December 12, 2012 /PRNewswire/ --

Driemaandelijkse Metrics Report van Netbiscuits onthult dat, ook al ontwerpen bedrijven voor de top 10 meest gebruikte mobiele apparaten, ze nog steeds slechts 56% van wereldwijde verkeersaandeel in beslag nemen

  • Meer webverkeer is afkomstig van functionele telefoons dan van tablets in 7 van de 8 markten*
  •  6 Blackberry-apparaten staan in de top 25 meest gebruikte apparaten  
  • Kindle Fire een van de top 25 apparaten voor mobiel surfen op het web in Noord-Amerika

Netbiscuits, de wereldwijde marktleider in softwareoplossingen voor adaptieve webontwikkeling, heeft vandaag bekendgemaakt dat een aantal bedrijven hun klanten mogelijk een slechte mobiele webervaring biedt. Deze bedrijven verliezen zo hun klanten aan concurrenten als ze geen mobiele strategieën opbouwen die gericht zijn op de veranderende webtoegangspatronen of de vele verschillende apparaten die mensen gebruiken. Het driemaandelijkse Metrics Report van Netbiscuits onthult dat, ook al ontwerpen bedrijven voor de top 10 meest gebruikte mobiele apparaten, ze nog steeds slechts 56% van het wereldwijde verkeersaandeel in beslag nemen.  

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

De gewoonten van mobiele webgebruikers veranderen, en websites worden geopend via apparaten die zelden worden opgenomen in de mobiele strategieën van bedrijven. In 7 van de 8 onderzochte regionale markten is het meeste webverkeer nog steeds afkomstig van functionele telefoons in plaats van van tablets. Dit is essentieel voor mobiele bedrijfsstrategieën waarbij er vaak van uitgegaan wordt dat de pc-websites op tablets worden bekeken. Op zichzelf is dit ook een beperkte strategie door het negeren van functies zoals touch en GPS-functionaliteit.

Het dalende gebruik van Blackberry-apparaten heeft ertoe geleid dat sommige bedrijven ermee opgehouden zijn hun webervaring voor deze smartphones te optimaliseren. Uit het Metrics Report blijkt echter dat, hoewel dalende, zes Blackberry-apparaten zich nog steeds onder de top 25 apparaten bevinden op basis van het wereldwijde verkeersaandeel, met de Blackberry 8520 op de vijfde plaats.  

"Tenzij bedrijven de veranderende trends in de manier waarop mensen het internet opgaan omarmen, is het mogelijk dat ze het grootste deel van hun klanten laten zitten met een langzame, beperkte of zelfs irrelevant ervaring, en uiteindelijk klanten verliezen aan concurrenten met betere, boeiendere ervaringen," aldus Daniel Weisbeck, CMO, Netbiscuits. "Bedrijven moeten ervoor zorgen dat hun webapp of website wordt aangepast voor een superieure en op maat gemaakte webervaring op alle apparaten, browsers en functies als ze de grootste kans willen hebben om hun klanten te boeien en te behouden in een sterk concurrerende economie. Dit is een gebied waar responsief ontwerp nooit genoeg is.  Responsief ontwerp helpt bedrijven niet om de ervaring aan te passen door middel van bijvoorbeeld een snellere beeldconversie, GPS en touchfuncties."

Het Metrics Report maakt ook de top apparaatcategorieën op basis van wereldwijd webverkeer bekend. De iPhone 3G, 3GS, 4, 4S staat bovenaan de lijst met 31% van het wereldwijde verkeersaandeel, gevolgd door de Samsung GT-I9100 (Galaxy S2, Galaxy Z) met 6% aandeel en de Samsung GT-I9300 op de derde plaats met 4%.

Het cloud-gebaseerde adaptieve webontwikkelingsplatform van Netbiscuits stelt bedrijven in staat om snel en eenvoudig rijke mobiele webervaringen te creëren die aangepast worden aan elk mobiel apparaat, ongeacht het wereldwijde verkeersaandeel ervan.

Over het Metrics Report

Het Metrics Report is gebaseerd op een analyse van het wereldwijde webverkeer over het Netbiscuits Platform in oktober 2012. Regionale* markten bijgehouden in dit rapport omvatten Azië-Pacific, Oost-Europa, het Midden-Oosten en Noord-Afrika, Noord-Amerika, Midden- en Zuid-Amerika, Sub-Saharisch Afrika en West-Europa.  Om het rapport volledig te lezen kunt u terecht op http://www.netbiscuits.com/mobile-web-metrics-report-2012

Over Netbiscuits

Netbiscuits is de wereldwijd marktleider in softwareoplossingen voor adaptieve mobiele webervaringen gebruikt door bedrijven over de hele wereld. De oplossingen van Netbiscuits worden aangedreven door het cloud-gebaseerde Netbiscuits Platform - tools die helpen om de kosten, tijd en risico's te beperken bij de ontwikkeling van mobiele webapplicaties om een op maat gemaakte en superieure mobiele gebruikerservaring te bieden op alle mobiele en aangesloten apparaten. Het Netbiscuits Platform wordt dankzij een wereldwijd netwerk van partners ondersteund door een uitgebreid ecosysteem van webinfrastructuurleveranciers en systeemintegrators. Op het platform zijn meer dan 110.000 mobiele webapps en websites bijeengebracht, en dagelijks wordt het gebruikt door meer dan 15.000 professionele ontwikkelaars. Het cloud-platform van Netbiscuits levert op efficiënte en veilige wijze een op maat gemaakte mobiele webervaring via toonaangevende test- en detectiesoftware en intuïtieve snelkoppelingen voor ontwikkelaars voor het maken en implementeren van rijke functies op zowel legacy mobiele apparaten als de nieuwste apparaat- en functionele releases. Ga naar http://www.netbiscuits.com

PR-contactpersonen Netbiscuits
Deborah Thomas
Vice President, Global Corporate Communications
+44(0)7825-142922
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.