SAN DIEGO, Dec. 12, 2012 /PRNewswire/ -- LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, announced today that Gary Rayner, LifeProof founder and CEO, has received the San Diego Business Journal's 2012 Most Admired CEO Award. For the sixth consecutive year, the San Diego Business Journal has recognized local CEO's for demonstrating determination and insight, yielding huge successes for their organizations.

(Logo:  http://photos.prnewswire.com/prnh/20110223/MM53531LOGO)

A serial entrepreneur and inventor, Rayner is known for developing innovative products that people need and want to buy. The original idea for LifeProof came when Rayner wanted to use his iPhone at the beach, while camping and hiking, but available protective cases were bulky and provided limited functionality. Rayner and his team spent two years to invent and patent new manufacturing processes and latching mechanisms to enable a high degree of protection in a small package. Today, LifeProof is quickly becoming a significant worldwide player and a major mainstream consumer brand.

"I am honored and humbled to receive this recognition from the San Diego community," said Rayner. "It has been rewarding and gratifying to see LifeProof grow and the company's products become popular with consumers. Without the support of our dedicated employees, this would not be possible. I truly value every employee's contribution to the team and to promoting the company's mission of freedom."

Also this week, the LifeProof nüüd Case for iPad was recognized as a finalist in the Connect Most Innovative Product of the Year awards. The LifeProof nüüd case is water proof, dirt proof, snow proof and shock proof, and features a totally naked screen that provides a perfect tactile response and visual clarity. Connect is a nonprofit San Diego group supporting technology entrepreneurship. Its annual Most Innovative Products Awards was conceived as a way to highlight local innovations brought to market in the previous 18 months.

LifeProof Resources
Facebook: www.facebook.com/LifeProofCases
Twitter: www.twitter.com/lifeproof
YouTube: www.youtube.com/user/LifeProofCases

About LifeProof
The LifeProof company is mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

SOURCE LifeProof