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Performance Marketing Brands: Thanksgiving Closing in On Cyber Monday

Performance Marketing Brands, the operator of the world's most rewarding shopping programs, today announced the results of its best Cyber Monday ever. On Monday, November 26, 2012, the parent company of Ebates, FatWallet, AnyCoupons, and OneReceipt saw Cyber Monday sales shoot up 52% over last year. According to comScore, PMB brands accounted for a whopping 5% of all e-commerce spending on Thanksgiving 2012 and drove over 3% of e-commerce during the critical holiday shopping period of Thanksgiving through Cyber Monday.

Cyber Monday however, wasn’t the only big day for shopping. On Thanksgiving, PMB saw sales rise sharply by 59% over last year and nearly equaled Black Friday shopping across PMB websites. Part of the rise was due to retail partners and PMB sites starting Black Friday sales and promotions earlier than last year. Taking into consideration the huge shift to Thanksgiving shopping in 2012, PMB unsurprisingly saw Black Friday sales grow by a modest 24% over last year.

“The spike in online shopping is not only a sign of improvement for our economy, it’s a new behavior shift we’re seeing from our customers and holiday shoppers,” said Kevin H. Johnson, CEO of Performance Marketing Brands. “This increase tells us that Americans no longer want to wait in late night or early morning brick and mortar store lines of days past or necessarily wait for Cyber Monday either—they want to start shopping for the holidays from the convenience of their home as soon as the Thanksgiving holiday starts.”

According to PMB’s data, the number one gift consumers purchased for Holiday 2012 was clothing, followed by electronics, beauty aids, toys and video games, appliances, and travel packages. This data followed the Ebates Survey of 2,059 adults that discovered that clothing was the number one most-wanted gift this holiday (33%), followed by a vacation (28%). Rounding out the top ten most-wanted gifts by adults are: Laptop (20%), Tablet (18%), Android/iPhone Smartphone (17%), Jewelry (17%), Homemade Gift (16%), Spa Day (16%), Tickets to a sporting event (13%) and latest E-reader (8%).

The shopping programs from Performance Marketing Brands make shopping online easier than ever with distinct websites and reward programs that promise great deals and cash back every time they shop. For more information, visit www.performancemarketingbrands.com.

Survey Methodology

The adult survey was conducted online within the United States by Harris Interactive on behalf of Ebates from November 5-7 among 2,059 adults ages 18 and older. The youth survey was conducted online within the United States by Harris Interactive on behalf of Ebates from October 17-24, 2012 among 1,121 8-18 year olds. These online surveys are not based on probability samples and therefore no estimates of theoretical sampling error can be calculated.

For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at Grayling Connecting Point at deanna.siste@graylingcp.com.

About Performance Marketing Brands

Performance Marketing Brands (PMB) owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn cash back every time they shop. PMB owns and operates: Ebates.com, the leader in online cash back shopping; Ebates.ca, the number one choice for Canadians who love to shop and save online; FatWallet.com, the preferred online resource for savvy consumers; AnyCoupons.com, the one-stop shop for any coupon available online; and OneReceipt, the solution to manage all your receipts in one place. In 2012, shoppers are expected to spend over $1.5 billion through PMB's websites and shopping programs. To learn more, visit www.performancemarketingbrands.com.

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