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On “best practices”…and distinctive design…just like Apple…

One of the points I make in the forthcoming book, “Create Distinction,” is that “best practices aren’t always ‘best’ for your organization.” In other words, what made Starbucks distinctive can provide you with some great ideas and concepts — however, it is NOT a blueprint that you can duplicate for your organization.

You know those “best practice junkies” — those so-called leaders who take a concept from a distinctive company and assume if they apply it “to infinity and beyond” for their organizations, they’ll receive the same results. Instead, they should be focusing on learning from those great examples — and then determining how they can be adapted before they become adopted.

On the other hand, we always should be searching and learning — and here’s a terrific short video from OnlineMBA.com that provides us a nice slice of insight into what makes Apple’s product design so compelling.

Watch — and then consider how you can adapt the concepts before you adopt them in your organization.

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More Stories By Scott McKain

Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on Amazon.com list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.