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LiveWire Ergogenics Renews Sponsorship of Letner Racing and Driver Harley Letner

ANAHEIM, CA -- (Marketwire) -- 01/03/13 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) has renewed its sponsorship of Letner Racing and driver Harley Letner for the 2013 off-road racing season. The Letner Team will once again compete in the Best in the Desert ("BITD") series of off-road races as well as in other off-road racing events. Harley Letner is known amongst his peers as one of the best drivers in the sport of off-road racing.

Off-road racing provides LiveWire with some of its most effective promotional venues for its increasingly popular LiveWire Energy ™ chews. LiveWire offers product samples during Contingency and Tech Inspections on race weekends, allowing the LiveWire Girls and brand ambassadors to have direct contact with all the drivers and their teams, as well as with the thousands of fans that attend the festival-like race settings.

Referred to as one of the "Young Guns" of off-road racing by Dirt Sports Magazine, Harley Letner is renowned for his aggressive and fearless driving style that racing fans enjoy. Letner has had several victories including the Baja 500, The Mint 400, the Parker 425 and a victory in the most enduring and prestigious race of them all, the Baja 1000.

In a career-defining display of competitive spirit and driving skill, Letner placed 2nd in class in the 2012 BITD General Tire Mint 400. After starting in last place due to technical problems, Letner passed over 70 cars to reach the podium with his 2nd place finish.

LiveWire CEO Bill Hodson commented, "Off-road racing is a remarkably exciting sport and it's one of the most effective ways we have to get the word out about LiveWire Energy™ chews. The events are located in Nevada and Arizona and many of the drivers are from California. We now have a strong retail presence in these areas with convenience and grocery store chains like Terrible's, Rebels and Albertsons. The wider distribution of our products and the popularity of off-road racing make these types of promotional events very effective for us."

"Harley Letner is a winner and LiveWire is proud to go racing with him and Letner Racing. We want to wish Harley, the Letner Team and all of our more than 800 brand ambassadors the very best in 2013."

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

INVESTOR RELATIONS CONTACT
John Davenport
IR
vox Communications
877-678-7169
Email: Email Contact


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