SCOTTSDALE, Ariz., Jan. 4, 2013 /PRNewswire/ -- January 2 marked the official start of the Chris Powell 12-Week Bod-e Challenge, a wellness and weight loss contest spearheaded by Chris Powell, TV Celebrity Transformation Specialist, best-selling author and Vemma Bod-e Spokesperson. Vemma Nutrition Company will be awarding four grand prize packages and four runner-up prizes to the winning contestants.

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Each grand prize package for the Individual Women's, Individual Men's and Couple's categories includes a $5,000 cruise vacation, makeover retreat, shopping spree with a personal stylist, plus $1,000 in cash. Runner-up prizes for the same categories include makeover retreats, photo shoots, cash prizes and shopping sprees. The Team category prizes include Apple iPads and cash prizes.

"Let today be the first day of a whole new you. Make the commitment to join my challenge! You can use the free Vemma Bod-e personal trainer app to track your progress, get diet tips from Heidi and me, access recipes, and even determine healthy fast-food options. With the app, we'll make your transformation fast, easy and fun. In just three months, you can reach amazing goals,"* said Chris Powell, TV Celebrity Transformation Specialist and Vemma Bod-e Spokesperson.

The challenge runs through March 25, 2013. Chris and Heidi Powell will judge challenge participants in four different categories (Individual Women's, Individual Men's, Couples and Teams) and will determine the winners. Winners will be announced at Vemma's annual convention in Las Vegas the first weekend in April. Chris and Heidi Powell are expected to present the awards with Vemma Founder and CEO BK Boreyko, in front of a live audience of 5,000.

"You give us 12 weeks, and we'll give you a whole new you.* The Chris Powell 12-Week Bod-e Challenge is a simple and powerful way to take charge of your health. With the free, award-winning Vemma Bod-e app, it's almost like Chris and Heidi Powell have moved in with you to coach you through the program step-by-step, day-by-day. For extra motivation, you'll also get a chance to win amazing prize packages," said Vemma Founder and CEO BK Boreyko.

Available for iPhone and Android, the Vemma Bod-e app sends users six daily messages about what and when to eat, exercise advice, along with daily video messages from Chris and Heidi Powell. It also includes recipes and a weight-loss tracker tool, as well as fast-food eating options from the 20 most popular fast-food chains.

This is the third Challenge held by Vemma Nutrition Company, but the first to incorporate the Chris Powell Bod-e Shake, a healthy, high-protein meal replacement designed by Chris and Heidi Powell. The Chris Powell Bod-e Shake was released November 26, resulting in record sales.

About Vemma®
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every day, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands — including Verve®, a healthy energy drink — coupled with the company's rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners. For more information, please visit vemma.com.

About Chris Powell
Chris Powell is the star of the ABC primetime television show, Extreme Makeover: Weight Loss Edition, which is currently filming its third season. Chris holds a degree in exercise science, with concentrations in biomechanics and physiology, and the training accreditation Certified Strength and Conditioning Specialist (CSCS). Powell is a recurring expert on Good Morning America and The Dr. Oz Show and has appeared on numerous national shows including The View, The Oprah Winfrey Show and 20/20. He is the author of the New York Times bestselling book, Choose to Lose: The 7-Day Carb Cycle Solution. He also writes a regular column about healthy living for The Huffington Post. Chris' wife Heidi Powell, a personal trainer, life coach and transformation specialist, is joining Chris as a co-star in the third season of Extreme Makeover: Weight Loss Edition.

About Heidi Powell
Heidi Powell has empowered the lives of thousands across the globe, becoming a household name in the world of fitness. Starting as a professional trainer when she was only 19 years old, Heidi has become a well-known health expert and life-coach, who has leveraged her years of transformative experience to help educate and inspire individuals to lead healthier, happier and more successful lives. Through her career and life experiences, Heidi realized the power of the human mind, and the need for proper instruction to help others overcome many of life's challenges — shaping her success as a TV Celebrity Transformation Specialist working behind-the-scenes as part of a national TV show, businesswoman and mother of three. Heidi continues to work alongside her husband Chris to carry out their vision of transforming lives worldwide through personal coaching, speaking engagements, television appearances and innovative solutions.

*Results not typical, you may not do as well. Two pilot studies conducted by Vemma showed that 55 participants who followed the Vemma Bod-e Transformation Plan for 12 weeks lost an average of 14.8 pounds. Not all participants will complete the plan, or accurately follow the directions and guidelines of the plan. Vemma Nutrition Company recommends you follow a healthy approach to weight loss by consulting with your physician or healthcare provider before starting any new exercise, diet plan, nutrition or supplementation program, particularly if you suffer from any medical condition or regularly use prescription or over-the-counter medications. The Vemma Bod-e products as part of the Vemma Bod-e Transformation Plan should be used in conjunction with a healthy diet and 10 minutes of daily exercise.

Related Links:
Chris Powell 12-Week Bod-e Challenge 
Vemma Nutrition Company 
Vemma Bod-e App Download on iTunes 
Vemma Bod-e App Download on Android

Contact:
Lynn McGovern
480-289-0398
lynn@vemma.com

SOURCE Vemma Nutrition Company