ANAHEIM, CA -- (Marketwire) -- 01/09/13 -- LiveWire Ergogenics, Inc. (OTCQB: LVVV) has introduced its popular LiveWire Energy™ chews in an exciting new ultraportable 4-pack, perfect for on-the-go consumers. Sized at only 1.5 inches x 1.5 inches, the new 4-packs are designed to be the pocket-sized alternative to bulky energy drinks. With a retail price of under $3.00, the LiveWire Energy™ 4-pack is less than 25% of the cost per serving of the leading energy shots and drinks. Each pack contains four servings and provides the consumer with up to 12 hours of energy.

The new 4-packs will be available to all of LiveWire's existing and new retail outlets in convenient new displays containing twelve 4-packs each. The new display was designed with the retailer's existing counter space in mind and fits neatly in the typical energy shot or candy display. The 4-packs are easily carried in your pocket or purse and are available in five great-tasting flavors: Citrus Mango, Cinnamon Fire, Chocolate Mint, Sour Apple and Pomaberry.

Stated LiveWire CEO Bill Hodson, "The new LiveWire Energy™ 4-pack is perfect whether you are at work, working out, or fading out. LiveWire is the new way to do energy and the introduction of our new 4-pack breaks new ground in the display and marketing of energy chews."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.