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Rolling Stone Rocks and Rolls Its Way to iPad

Rolling StoneIn a May 2011 interview with AdAge, Rolling Stone founder and publisher Jann Wenner memorably described magazine publishers’ embrace of the iPad as “premature” and spurred by “sheer insanity and insecurity and fear.” A little under two years later, Wenner Media has decided the time is right for the classic music magazine to embrace the tablet: Rolling Stone‘s first iPad edition hit Apple’s Newsstand app Thursday. Wenner Media describes the launch as a “planned progression” that began in May 2010 with Rolling Stone‘s Beatles guide app and continued with a music news iPhone app and the launch of Us Weekly on iPad last May. A digital replica edition of Rolling Stone is already available for Kindle Fire, Nook and Zinio, but the iPad edition is optimized for the tablet and “all of the album and song reviews and music-related articles will include a link to listen to music samples and purchase tracks from iTunes.”

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.