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iPhone Authors: Shelly Palmer, Kevin Benedict, RealWire News Distribution

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Target Skips Super Bowl Ads, Opts for Mobile Game Instead

TargetOn Feb. 3, big brands and their agencies will line up to compete for what they hope will be remembered as the best TV commercial for Super Bowl XLVII, spending tens of millions of dollars in the process. One major retailer, Target, will be sitting on the sidelines, having developed a more modest (and budget-friendly) mobile game instead. Snack Bowl, which can be played on mobile web browsers as well as downloadable apps for iPhone and Android devices, is pretty basic. You’re awarded points for tossing a carousel of branded snacks, including DiGiorno pizza and Coke Zero, to your jersey-wearing guests, who are inexplicably running across your living room one by one. Your guests move faster and faster, making the game increasingly difficult. Fail to feed three of your guests and it’s game over.

Read the full story at Mashable.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.