MOUNTAIN VIEW, CA -- (Marketwire) -- 01/23/13 -- Swipp launches the world's first social intelligence platform with applications designed to take every day social expressions and turn them into a new type of living, social data. With Swipp, people can get rich information about any topic in the world, learning and participating in the conversation while tracking what the world thinks about that topic in real-time.

Swipp believes that the collective knowledge of the social graph is of extreme value as it represents what everyone is thinking at any particular time. When collected, aggregated and displayed, that information creates a better-informed world.

"For the first time in human history, we have over a billion people connected to each other, which has produced an enormous amount of data but very little insight," said Don Thorson, CEO and co-founder of Swipp.

"Our goal at Swipp is to take all the ideas, thoughts and comments that are currently being lost and bring them together in meaningful new ways that can be used by people, businesses and developers alike."

Swipp For People

Swipp has iPhone, web and mobile web apps that let people say what they think about something and instantly find out what the rest of the world thinks about that same topic. But beyond that -- and more importantly -- Swipp is a social intelligence platform that moves the act of sharing your thoughts and ideas through social media from a flat, linear experience to a deep, knowledge-centric experience fueled by users from all over the world.

Swipp's consumer applications let you search among millions of topics, speak your mind and simply "swipp it." Your comments enter a social stream around that topic so you can see what other people say, how they're reacting to a topic, and even photos that they're uploading around that topic. The data is available in real-time as well as over time, so you can see how people swipped at any point. You can also filter the information by friends, location, age and gender.

Swipp For Businesses

Swipp is also launching Swipp Plus, which brings the global social conversation directly to any website or application. Instead of sending visitors out to secondary platforms, businesses gather information locally so reaction to their content or products remain on their website.

Swipp Plus widgets bring businesses added content and customer engagement by letting visitors view the "living information" while also letting them join the conversation around the specified topic. The Swipp platform pulls in data from all Swipp sources, resulting in a global, aggregated view of what the world thinks of their brand, product or content.

Swipp For Developers

Swipp is architected with an open API that will enable developers to integrate social intelligence directly into their existing products or create entirely new applications on their own -- unlocking a new layer of insight while adding immediate value to their customers. All current Swipp products are built on this architecture, and third party developers will be able to request access to the APIs later in the year.

The Global Nature of Swipp

Social media has no borders, so neither does Swipp. At launch, the app and platform will be available in five languages: English, French, German, Spanish, and Portuguese. The Swipp app is pre-populated with millions of terms, which will be reconciled across the languages to allow for a real global experience, and an aggregated global view off that topic.

To make sure that the experience is also authentically local, Swipp has engaged an on-the-ground network of social ambassadors in the US, UK, Germany, Brazil, Spain, Portugal and France who will ensure that local topics and trends are accurately represented.

How to get Swipp

Swipp is available for the iPhone and is also available as a rich web-based experience. You can download the iPhone app from the Apple App Store or go to www.swipp.com to start swipping from your computer.

About Swipp

Swipp is a social intelligence platform that merges social expression with traditional knowledge to create a new type of living, social intelligence around every topic in the world. The company was founded in 2011 by Don Thorson, Charlie Costantini and Ramani Narayan, and is funded by Old Willow Partners.

For more information, please visit www.swipp.com

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