Callaway Digital Arts, Inc. (www.callaway.com), the leading developer of interactive mobile applications for children and families, has launched a new and original interactive children’s app, Endless Alphabet, for iPad, iPhone and iPod touch. This unique educational app sets the stage for reading success and helps kids expand their vocabulary and learn the alphabet through delightful animations and engaging interactive puzzles.

“Our goal at Callaway Digital Arts is to inspire kids to learn and create through fun, engaging gameplay that stretches the imagination,” said Callaway Digital Arts CEO Rex Ishibashi. “We’re proud to bring Endless Alphabet to iOS so that young players can master new vocabulary words that are fun to say and use while delighting their parents too.”

Endless Alphabet inspires kids to learn with colorful, fun-loving monsters that introduce new words, interactive puzzles with talking letters, and vibrant animations that illustrate word definitions. Young players are challenged to learn the pronunciation and meaning of advanced vocabulary words and to incorporate them into their everyday conversations.

Features include:

• Dozens of words to start with and more to be delivered automatically to the app on a regular basis
• Delightful animations teach children the definitions of the words in a fun and engaging way
• Word puzzles teach children phonics as they learn the sounds each letter makes
• Designed with children in mind, there are no high scores, failures, limits or stress, so kids can interact with the app at their own pace

The Endless Alphabet app is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

Every app in the Callaway Digital Arts portfolio has reached the number one position in its category in the Apple App Store. Previous chart-topping, award-winning apps include MR. POTATO HEAD Create and Play, The Monster at the End of This Book, winner of the 2011 CYBILS Award, and its sequel Another Monster at the End of This Book, winner of the 2012 APPY Award and the Parents’ Choice Gold Award.

About Callaway Digital Arts

Callaway Digital Arts, Inc. (CDA) publishes innovative mobile applications for children and families. Funded in August 2010 with an investment from Silicon Valley's Kleiner Perkins Caufield & Byers, CDA creates meaningful digital experiences that transform the way families connect with media and with each other. Every CDA app has reached the number one position in its category in the Apple App Store. In addition, CDA apps have been featured as App of the Week and among Apple's Best Interactive Story Apps. For more information on Callaway Digital Arts, visit www.callaway.com.