Welcome!

iPhone Authors: Scott Hirsch, Carmen Gonzalez, JP Morgenthal, David H Deans, Lori MacVittie

News Feed Item

In First Year, DMARC Protects 60 Percent of Global Consumer Mailboxes

SAN JOSE, CA -- (Marketwire) -- 02/06/13 -- DMARC.org, an industry collaborative working to increase email trust, announced today that the DMARC standard now protects almost two-thirds of the world's 3.3 billion consumer mailboxes worldwide. First announced January 2012, DMARC marshals the forces of leading brands and email suppliers to combat rampant email deception and fraud, such as spam and phishing. The mailbox providers who have implemented DMARC represent roughly 80 percent of consumer inboxes in the United States. The standard has also been implemented at leading mailbox providers in the Netherlands, China, and Russia, representing hundreds of millions of mailboxes.

"DMARC is a testimony to private sector and market-driven collaboration to combat a real problem on the Internet," said Trent Adams, chair of DMARC.org and senior policy advisor at PayPal. "The successful adoption of DMARC has been phenomenal. And the effectiveness proves that any brand owner interested in increasing protection of their email stream should deploy DMARC today."

On the sender side, DMARC is seeing wide acceptance, especially by very high-volume mailers. Data provided by DMARC member companies shows that 10 of 20 domains with the highest sending volumes are now implementing DMARC, including many companies beyond the original DMARC.org consortium. The implementation of DMARC by mailbox providers and mail senders is having a measurable impact on consumers -- with more than 325 million messages rejected in November and December 2012 alone, by mailbox providers because they failed the DMARC authentication check.

"Despite being one of the world's largest email senders, we only require a handful of individuals to maintain all of Facebook's email security efforts thanks to DMARC," said Michael Adkins, Messaging Engineer, Facebook. "DMARC's powerful controls protect over 85% of our users from fraudulent email that claims to be from Facebook, and that's after just one year. Add in the visibility and insight provided by DMARC's reporting features and a very small team can have a huge impact on phishing."

DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance, builds on previous email authentication advancements, SPF and DKIM, with strong protection of the author's address (From field) and creating a feedback loop from receivers back to legitimate email senders. This makes impersonation of the author's address difficult for phishers who are trying to send fraudulent email. Brands can use DMARC to easily notify email providers how to recognize and manage fraudulent mail, while also providing a means by which the receiver can report on fraudulent messages to the owner of the spoofed domain. Messages that pass DMARC validation will continue to be evaluated by the mailbox provider to determine ultimate placement of the message according to its spam-detection filters.

DMARC Performance by the Numbers

DMARC successfully addresses concerns that previously hindered widespread adoption and mass deployment of trusted email authentication solutions. The standards-based framework of DMARC establishes a foundational feedback loop so email senders and receivers communicate automatically about potential abuse. As more senders embrace DMARC, global protection against fraudulent email will continue to increase. Compelling data reported by Trend Micro, claims that 91 percent of targeted attacks involve highly tailored spear-phishing emails (http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/white-papers/wp-spear-phishing-email-most-favored-apt-attack-bait.pdf). Senders can use DMARC to defend their brands against becoming a vector of attack.

In its first year, DMARC:

  • Protects 60 percent of the world's email boxes or 1.976 billion of the estimated 3.3 billion email boxes worldwide. (http://www.email-marketing-reports.com/metrics/email-statistics.htm)

  • Has been adopted by the world's largest consumer email providers- AOL, Comcast, Google, Mail.ru, Microsoft, NetEase, Xs4All, and Yahoo!.

  • Can claim 50 percent of the top 20 sending domains publish a DMARC policy, with 70 percent of those domains asserting a policy that directs receivers to take action against unauthenticated messages.

  • Sender adoption exceeds the original DMARC.org membership, with 60 percent of the top sending domains publishing policy coming from companies not directly affiliated with DMARC.org.

  • Rejected hundreds of millions of potentially fraudulent messages from domains publishing a DMARC reject policy. As an example, in November and December 2012, more than 325 million messages were rejected as purporting to be "From" domains with a DMARC reject policy. Of those messages, 49 million were from highly phished domains*.

  • Protects 80 percent of US typical consumer mailboxes.

* Highly phished domains = Domains with a DMARC reject policy and more than 10 percent of all messages purporting to be from that domain failing authentication checks.

Service Providers Embrace DMARC

Mailbox providers who have deployed DMARC include AOL, Comcast, Google, Mail.ru, Microsoft, NetEase, Xs4All, and Yahoo!.

"DMARC implementation is of utmost importance to Microsoft as we protect our millions of email users against phishing and online fraud. At Microsoft, we want our users to be able to trust messages that appear in their inbox. The increasing global adoption is a cumulative effect; the more email sending brands that use DMARC, the broader the protection offered against phishing," said Krish Vitaldevara, Outlook.com's principal group program manager.

"We are excited with how quickly DMARC has been adopted in China, and we are pleased to be part of the effort," said Junping Chen, Senior Mail Security Officer at NetEase. "NetEase had more than 530 million mailbox users at the end of 2012 and is the first DMARC implementer in China. We estimate that DMARC protection already applies to over 50 percent of all Chinese consumer mailboxes, and adoption is accelerating."

"DMARC has reduced the risk of phishing for Gmail users by enabling us to effectively reject suspicious, unauthenticated messages that come from DMARC senders with a reject policy," said Adam Dawes, Product Manager at Google. "This capability gives users instant protection against zero hour phishing attacks and provides better assurance that spam classifications are accurate."

"Every day, email users are potentially exposed to a wide range of abusive emails -- from spam, to phishing attacks, to potential malware that can take over a computer. To combat this abuse, Yahoo! helped create the DMARC specification which now helps us recognize and prevent forged or spoofed emails from reaching our users," said Raj Ramaswamy, senior director, Yahoo! Mail. "We're encouraged to see the rapid global adoption of DMARC because it will keep all email users safer."

"DMARC helps protect AOL users from fraud and phishing attacks, which in turn helps our users trust the email they see in their inbox. After year one, we are seeing positive results from these efforts," said Jim Sargent, Anti-Spam Technology Development and Operations Manager, AOL. "AOL is proud to be a DMARC.org founding member and we see worldwide support for the standard. It's very gratifying to see the growth, expansion and innovation possible now with DMARC enabling greater trust in the email channel."

Leading Brands Rely on DMARC to Preserve Reputation and Protect Constituents

Brands, or email senders, have accelerated DMARC adoption. Compelled to ensure their brands' integrity with consumers, brands employ DMARC to ensure the authenticity of their emails and guard millions of would-be targets from popular phishing schemes that attempt to exploit them.

Leading brands across industry use DMARC, including Amazon, American Greetings, Apple, Bank of America, Blizzard Entertainment, Booking.com, eBay, Facebook, FedEx, Fidelity Investments, Google, Groupon, JP Morgan Chase, LinkedIn, LivingSocial, Netflix, PayPal, Tagged, Twitter, Western Union, Yelp, YouTube, and Zynga.**

** Brands in this list have been identified by publicly discoverable DMARC records available in the DNS.

Industry experts have embraced DMARC as a market-driven solution to secure the email channel against phishing and fraud. Active contributors participate through the open DMARC-Discuss email group (http://www.dmarc.org/participate.html). ISPs, brands, and security vendors collaboratively address issues and share information regarding the specification. This participation, combined with the DMARC Interoperability Workshop held at Facebook headquarters in July 2012, and global operational experience has continued to improve the specification in the past year.

Industry Associations Promote DMARC Awareness and Adoption

Leading industry groups have embraced DMARC and encourage their member companies to use DMARC to protect their brands and their audiences against nefarious phishing scams. The Financial Services - Information Sharing and Analysis Center (FS-ISAC), BITS - The Financial Services Round Table, and the Online Trust Alliance (OTA) have joined the DMARC.org efforts to benefit those most targeted by phishing.

The Messaging, Mobile, & Malware Anti-Abuse Working Group (M3AAWG) was instrumental in helping to incubate the DMARC specification, as well as providing ongoing education to its members and the public. As a commitment to the email ecosystem, they released a free video training series published on February 4th (http://www.maawg.org).

"M3AAGW has been supporting the development of DMARC since its inception at our M3AAWG meetings as part of our mission to combat messaging abuse," said Jerry Upton, M3AAWG Executive Director. "In addition, the DMARC training sessions we've hosted over the last year have all exceeded capacity, indicating the industry's high level of interest for this new, exceptionally useful technology."

Founded in 2004 to advance the business and brand protection value of email authentication, OTA provides ongoing education by way of its Email Authentication Training Academy, Email Authentication Deployment Guide for Senders, and annual adoption scorecard tracking adoption of the world's largest banks, commerce sites and social network sites (https://otalliance.org/resources/authentication/index.html). Supporting its commitment to education, OTA is hosting a series of DMARC Webinars planned for February 12th and 18th (https://otalliance.org/events/index.html).

"DMARC brings together the business and technical value and is on track to be a baseline security requirement and essential brand and consumer protection tool. Brands which fail to implement DMARC at their top-level domain are putting their customers and employees at an unacceptable risk to the spread of fraudulent and malicious email," said Craig Spiezle, Executive Director & President of OTA.

BITS is publishing an Email Authentication Guide to its members and supports the effort by offering a Trusted Email Registry program for its members that includes DMARC support.

"Even as other communication channels are gaining momentum, email remains a well-used, established communication channel for consumers. Unfortunately, it also remains a mechanism used by cyber criminals to lure victims into providing private information or to implant malicious software. Email authentication is critical to protect consumers from harm and potential fraud," said Paul Smocer, BITS president. "BITS is pleased to provide ongoing support to DMARC as it progresses its efforts in bringing stakeholders together -- email and service providers with financial institutions -- to enable email senders and receivers to collaborate via DMARC specifications for strong email authentication. These efforts will help all consumers and in particular, customers of financial services institutions."

Interested organizations are encouraged to read the specification, join the dmarc-discuss mailing list at www.dmarc.org, and begin testing and deploying email authentication standards SPF, DKIM, and DMARC. DMARC.org members will be participating in discussions about the specification at MAAWG and RSA conferences in February. See www.dmarc.org for details.

About DMARC.org
DMARC.org (Domain-based Message Authentication, Reporting and Conformance) is an unincorporated working group made up of many of the world's leading email providers (AOL, Comcast, Google, Hotmail, NetEase, Yahoo! Mail), financial institutions and service providers (Bank of America, Fidelity Investments, J.P. Morgan Chase, PayPal), social media properties (American Greetings, Facebook, LinkedIn) and email security solutions providers (Agari, Cloudmark, Return Path, Trusted Domain Project). The group is dedicated to developing Internet standards to reduce the threat of email phishing and to improve coordination between email providers and mail sender domain owners.

The DMARC specification and further information can be found at www.dmarc.org.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Suzanne Matick
for DMARC.org
suzanne [at] matick.net
831-479-1888 Pacific time zone

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.