Welcome!

iPhone Authors: Elizabeth White, David H Deans, Carmen Gonzalez, Liz McMillan, Scott Hirsch

News Feed Item

Research and Markets: Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017

Research and Markets (http://www.researchandmarkets.com/research/45cl3d/smartphone) has announced the addition of the "Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017" report to their offering.

Affordability is vital in the effort to encourage non-smartphone owners to adopt smartphones.

The smartphone industry is set to change in 2013. Emerging Asia-Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.

This report provides:

- The following forecasts for smartphones:

- Profiles of the regional smartphone markets

- Detailed analyst views on Android, iOS, Windows Phone and other OSs

- Analysis of the average selling price of smartphones, and ARPU

- Details of the cost of owning an iPhone 5 by operator

- Smartphone retailing and pricing recommendations for operators

- An impact assessment of smartphone app usage on operators and device vendors.

Data coverage

- Total handsets

- Smartphones

- Handset connections by technology

- Shipments by operating system

Key Highlights:

  • Worldwide smartphone forecasts and OS shares: Demand-based shipment and active devices forecasts
  • The smartphone share of active handset SIMs will grow to just under 50% by 2017 - 1.4 billion new smartphones will enter the market in that year
  • Active smartphone SIMs are a better indication of the addressable smartphone user base for service providers than shipments
  • 75% of smartphone shipments will be upgrades in 2017
  • 62% of smartphones will use 4G networks in developed markets by the end of 2017
  • Emerging Asia-Pacific will drive more than a third of smartphone demand by 2017
  • Central and Eastern Europe will catch up with Western Europe in terms of penetration rates, during the forecast period
  • Smartphone adoption will plateau in North America from 2017 onwards, with penetration flattening out at around 85%
  • China will have over 200 million active smartphones by the end of 2012, despite low disposable income, no subsidies and limited 3G coverage
  • Microsoft will ship almost as many Windows Phone units in 2017 as Apple will ship iPhones in 2012
  • Chinese manufacturers will capture most of the growth from lower-end customers during 2012-2017, taking market share from other players
  • Samsung will be the leading Android smartphone vendor throughout the forecast period, but only by a small margin
  • Despite significant success, Android brings a level of fragmentation to the market, adding complexity to app development
  • Windows Phone will be the fastest-growing OS in terms of shipments in the next 5 years
  • Microsoft's Surface device range threatens Windows Phone partnerships
  • Worldwide smartphone forecasts and OS shares: Smartphone commoditisation
  • The average selling price of a smartphone declined by EUR300 from 2007 to 2011, which is threatening device profitability
  • Android is the primary driver of smartphone commoditisation, as a growing number of vendors adopt the OS
  • The response from competing OSs has been weak: Nokia's strategy is to push Symbian via low-end devices with content bundles
  • Operator opportunities and challenges in the smartphone market: Lowering smartphone ownership costs: handset subsidies and financing plans
  • Subsidies and creative tariff strategies are essential for driving high-end smartphone adoption and mobile data usage
  • Variations in subsidies and packages mean the minimum cost of an iPhone 5 16GB varies between EUR700 (3HK) and EUR1840 (T-Mobile USA)
  • Operator opportunities and challenges in the smartphone market: Monetising smartphone users: mobile data pricing and 4G
  • The greatest monetisation potential for operators in their smartphone user base is mobile data access
  • Smartphones are great drivers of data consumption but the price per gigabyte is set to decrease threatening smartphone user monetisation
  • If operators are to maximise smartphone monetisation, 4G adoption is paramount, but the value proposition is not always clear to consumers
  • Operator opportunities and challenges in the smartphone market: Managing device and OS ecosystems
  • Unlike other handsets, vendors and operators must provide smartphones with OS upgrades, which may have significant cost implications
  • If a third OS gains enough traction to compete with Android and iOS, it can create opportunities for operators to support transitioning subscribers
  • However, multi-device ecosystems will limit the number of transitions from one OS to another in the high-end customer segment

Companies Mentioned

- Acer

- Alcatel Mobile Phones

- AT&T

- Apple

- Fujitsu

- Google

- HTC

- Huawei

- Hutchison

- Lenovo

- LG

- M1

- Micromax

- Microsoft

- Netflix

- Nokia

- Panasonic

- Pantech

- Research In Motion (RIM)

- Samsung

- Skype

- Sony

- Sony Mobile Communications

- Spotify

- Sprint

- Telefónica

- Telstra

- Verizon Wireless

- Vodafone

- ZTE

For more information visit http://www.researchandmarkets.com/research/45cl3d/smartphone

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries and provides the same advanced BPM feature set as J2EE vendors like IBM and Appian for the Microsoft .NET native environment. AgilePoint customer...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.