LoopUp, the business collaboration and remote meetings company, today announced its partnership with LIME, the Caribbean business of Cable & Wireless Communications. Under the terms of the partnership, LIME will distribute the LoopUp product as LIME Conferencing as part of a managed service agreement to business customers in its 14 countries of operation.

“We’re pleased to team up with LIME, our first partner in the region,” said Steve Flavell, co-CEO of LoopUp. “LoopUp stands out in the world of everyday conference calls. Following our September opening of LoopUp’s regional hub in Barbados, we’ve been actively seeking to partner and bring LoopUp to the corporate market within the Caribbean and surrounding areas including Panama and Trinidad.”

Eugene Nolan, LIME’s director of product and process, believes this partnership fits perfectly with his company’s commitment to delivering exceptional services to customers. “Our own team had already begun using LoopUp throughout the region and was benefiting from its better meeting experience, so naturally we wanted to partner with LoopUp and deliver the same service to our own customers,” he said.

LoopUp gives business professionals everyday conference calls that address the classic frustrations involved in remote meetings, such as not knowing who’s on the call, annoying background noise, and difficulty sharing a presentation. Call leaders can quickly send out call details then get an alert on their desktop or mobile when their first guest arrives, which takes them straight into LoopUp’s conference call app on their browser or mobile device to:

• Know what’s happening on the call (who’s on and who’s speaking, and view their LinkedIn™ profile)
• Join by having LoopUp call a phone of their choice (without needing to use dial-in numbers, access or pin codes)
• Control the call: call leaders can add missing guests, mute background noise, record the call and share their screen without needing to launch another collaboration tool

LoopUp opened its Barbados office in September 2012. For more information, please visit http://loopup.com or, for regional inquiries, email Wayne Atwell via caribbean@loopup.com

About Cable & Wireless Communications

Cable & Wireless Communications is a global full-service communications business. We operate leading communications businesses through four regional units – the Caribbean, Panama, Macau and Monaco & Islands. Our services include mobile, broadband and domestic and international fixed line services in most of our markets as well as pay TV, data centre and hosting, carrier and managed service/social telecom (telecom enabled public services) solutions.

Our operations are focused on providing our customers – consumers, businesses, governments – with world-class service. Serving the communities where we operate is at the heart of our approach, and we are committed to behaving in an ethical and socially responsible manner. For more information visit www.cwc.com

About LIME

LIME is the Caribbean’s leading telecommunications company, focused on building products and services that make Caribbean people’s lives better. LIME’s aim is to deliver the best communication services across the board, full stop. LIME is part of Cable & Wireless Communications, one of the world’s leading international communications companies. From standing at the centre of recovery efforts during times of national emergency to investing more than US$5million into major carnivals, which celebrate culture, music, dance and the Caribbean identity, LIME works tirelessly to make things better for Caribbean communities. For more information visit: www.lime.com

About LoopUp

LoopUp provides everyday conference calls that cut through the audio chaos and lead users to naturally discover richer collaboration, like screen sharing. LoopUp was founded as Ring2 in London in 2003. Since then, thousands of clients across Europe, the US and Asia-Pacific markets have adopted the LoopUp product, which works where business professionals do: on mobile devices (BlackBerry®, iPhone, iPad, Android™), the Web and in apps like Outlook®, making it easy to have a better meeting experience. For more information, visit http://loopup.com or email pr@loopup.com