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The HTC One’s “UltraPixel Camera”: What is It?

HTC OneDid you hear about the HTC One’s fancy new “UltraPixel Camera”? HTC touts the camera as an end to the “megapixel wars.” UltraPixels! Revolution! And, yes, the technology sounds very promising, but, uh, wait a second, what is an UltraPixel anyway? UltraPixel is a made up marketing word… HTC’s new phone only has a 4-megapixel camera, and that could lead people to think it’s inferior to the (roughly) 8-megapixel cameras on competing phones like the Nokia Lumia 920 and iPhone 5. Indeed, huge megapixels counts have long been used to trick customers into thinking that one camera is more sophisticated than another. The solution? Rewrite the language? Or maybe just confuse people more with another meaningless term. …meant to highlight that the HTC One’s camera sensor has “big pixels”… HTC really wants you to know that its megapixels are BIGGER than the megapixels on competing cameras.

Read the full story at Gizmodo.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.