When it comes to developing apps, the iPhone is usually the first option. Look at apps like Instagram, which was exclusive to the iPhone for an extended period of time before landing on Android. But there are plenty of reasons to want to go with an Android phone. But Android phones open up a different kind of tool set for developers to tinker with, and as a result you end up with apps that usually have more functionality than the iPhone allows. For example, you can tinker with the keyboard when it comes to Android smartphones, but not the iPhone. As a result, the most popular app on Android devices ends up being a productivity app that upgrades the keyboard. And then there’s the benefit of being on Google’s ecosystem — and often having first access to Google’s most powerful apps, like Maps, before the iPhone.

Read the full story at the Wall Street Journal.