Research and Markets (http://www.researchandmarkets.com/research/frpbt9/google_inc_the) has announced the addition of the "Google Inc.: The Nexus program" report to their offering.

Incorporated in 1998, Google Inc. (Google) has become the world's largest Internet search engine, and now offers various other affiliated services. Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.

Features and benefits

- This case study describes topics such as innovative products, business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, it explains the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Since its inception, Google's revenue mix has been highly concentrated, with the vast majority of its revenues being derived from online advertising operations. Following the economic downturn, weaknesses have begun to emerge within this revenue stream, and the company is therefore looking to diversify operations.

Through its Nexus program, Google has entered the smartphone and tablet markets, and has employed a partnership strategy with other manufacturers with its Nexus devices. Additionally, the company has aimed to disrupt the mobile devices industry through pricing and distribution strategy.

Sales of Nexus devices have not been a significant revenue or profit driver for Google due to competitive pricing strategies, dual branding and distribution failures. However, Nexus devices have had an impact upon the tablet market, and have forced market leader Apple to pursue the small tablet market in spite of previous reservations.

Your key questions answered

- Why has Google entered the smartphone and tablet markets with its Nexus devices?

- What strategies has Google employed in bringing its Nexus devices to the market, and how successful has it been in doing so?

- What has been the impact of the Nexus program on Google's business thus far, and what effect will it have going forward?

For more information visit http://www.researchandmarkets.com/research/frpbt9/google_inc_the