SAN MATEO, Calif., March 12, 2013 /PRNewswire/ -- Pioneering analytics software company FirstRain has announced the launch of FirstRain for Touch, the first enterprise customer intelligence solution built for the Salesforce Touch Platform. By combining salesforce.com's next-generation mobile development platform with FirstRain's unique customer intelligence and visualization analytics, development teams can now bring elegant and powerful mobile customer intelligence applications to business users more quickly and easily than ever before.

Comments on the News:

• "Our customers—who include some of the world's largest enterprise sales and marketing teams—are increasingly mobile, and value real-time and highly tuned customer intelligence delivered directly on their mobile apps," said FirstRain CEO, Penny Herscher. "With FirstRain for Touch, any team can easily include customer intelligence within their enterprise apps with minimal development. We are excited to accelerate the impact of mobile for our mutual customers."
• "It is exciting to see the rapid innovation that partners such as FirstRain are delivering on our trusted mobile platform," said Clarence So, executive vice president, Mobile Strategy, salesforce.com.  "FirstRain for Touch will provide customers with the right intelligence to help them connect with their customers in entirely new ways and accelerate business success."

Connect in Entirely New Ways with Mobile Cloud Technologies
As enterprises aggressively develop and deploy mobility solutions for their field teams and strategic leaders, FirstRain for Touch will enable the CIO and CMO to more quickly develop and release powerful customer intelligence apps that let their customer-focused employees understand customers instantly on any mobile device.

FirstRain leverages the power of the Salesforce Touch Platform to make it easy for IT teams to develop custom applications that integrate critical customer intelligence into tablet and mobile enterprise applications­. When customer intelligence is easily available on mobile and touch-enabled devices, sales teams can immediately understand their customers' strategies, challenges and the important developments that signal opportunity or risk, so they are knowledgeable about their customers at all times.

Product Key Features
FirstRain provides a precise intelligence view of a sales team's top accounts and end-markets, fine-tuned for the specific account revenue growth strategy at each end customer.  The new touch-based capabilities of FirstRain are built on patented big data analytics engines, which find, analyze, organize and deliver actionable Web and social media intelligence that's relevant, detailed and business-focused. And like all FirstRain solutions, FirstRain for Touch can be centrally managed, easily integrated and seamlessly synced across every place a user works today, including CRM systems like Salesforce.

FirstRain for Touch is available now as a subscription-based service.  Please visit www.firstrain.com for more information.

About the Salesforce Touch Platform
The Salesforce Touch Platform is the next-generation platform that enables enterprises to build their own HTML5, iPad, iPhone, and Android applications faster than ever before. The Salesforce Touch Platform is designed for a mobile world with applications built using modern, agile development practices. The Salesforce Touch Platform allows for custom mobile apps to be written once and deployed anywhere, to any device. By leveraging the same cloud platform services they already use from the Salesforce Platform, the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, any developer can be a mobile developer with the Touch Platform.

Salesforce, Salesforce Platform and others are trademarks of salesforce.com, inc.

About FirstRain
FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain's cross-platform solutions provide sales, marketing and finance professionals intelligence that is tuned to their specific company strategy and allows them to deeply understand their customer's business and their markets. FirstRain's patented, big data analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, visit us at http://www.firstrain.com/marketmine

SOURCE FirstRain