NEW YORK, March 13, 2013 /PRNewswire/ --

Today, Investors Alliance announced new research reports highlighting Dreamworks Animation Skg Inc. (NASDAQ: DWA), J.C. Penney Company, Inc. (NYSE: JCP), Kohl's Corporation (NYSE:KSS), McDonald's Corporation (NYSE: MCD) and Yum! Brands, Inc. (NYSE: YUM). Today's readers may access these reports free of charge - including full price targets, industry analysis and analyst ratings - via the links below.

Dreamworks Animation Skg Inc. Research Report

Things are not as bright for DreamWorks Animation Skg Inc., after Rise of the Guardians fell short in the box office late last year. Being a small theatrical company with only one or two releases each year, DreamWorks puts a lot on the line with each release. In the future, however, the company has announced that it is planning to increase its production to three movie releases each in 2013 and 2014, and finally, to four movies in 2015. Some of these releases include sequels, like How to Train Your Dragon 2. Sequels are lower-risk investments because the success of its predecessor can predict how the new movie will sell in the box office. The company is also planning to open theme park and establish Shanghai Oriental Dreamworks Film & Technology Company. Employees from the unit can lower production costs with lower wages and eventually open the studio to the Chinese market. The movie industry is on an upswing and this opens plenty of opportunities for investors. In the coming year, many entertainment companies have a list of promising titles waiting to be released. Furthermore, as the economy improves, it allows audiences to have more money to spend on entertainment, making the industry grow. As a result, more entertainment companies are given opportunities to provide greater returns. The Full Research Report on Dreamworks Animation Skg Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.Investors-Alliance.com/r/full_research_report/496b_DWA]

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J.C. Penney Company, Inc. Research Report

There have been a lot of disappointing news from J.C. Penney, but CEO Ron Johnson, Apple's former retail chief, is not giving up their game. For starters, the company will start revamping 700 primary J.C. Penney stores even if it means an increased amount of spending. It may seem like a no-go for investors, but any drastic change may greatly affect J.C. Penney's marketing strategy - and it may be perfectly good for J.C. Penney's stakeholders. Anything fresh and new always sells and J.C. Penney's pricing may help keep or increase its market share. J.C. Penney seems to be creating pricing strategies that will help with brand loyalty and attract a wider market. Even though coupons and discounts seem to be old news, J.C. Penney CEO Ron Johnson openly admitted that it works for them. And, they learned it the hard way. Since various markets are expected to increase their spending, discounts and coupons are expected to haul in more customers for J.C. Penney. The Full Research Report on J.C. Penney Company, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.Investors-Alliance.com/r/full_research_report/40c5_JCP]

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Kohl's Corporation Research Report

Kohl's as the company continues to increase its discounts and promotions. However, some analysts think that Kohl's pricing is not significantly helping the company's revenues. It may be because of Kohl's merchandise which is limited to very few brands. If Kohl's wants to get a bigger market share, the company may consider catering to the demands of the market. Most often, these demands are the mainstream brands which Kohl's does not have. Looking at the bigger picture, Kohl's seems to have performed better than J.C. Penney. However, there are a lot of growth opportunities for the company. Kohl's may want to develop their mobile platforms which make shopping and browsing easier. Since e-commerce is growing, Kohl's may want to penetrate other markets outside US. Merchandising may also be a great aspect to consider, but nothing beats the strategy of establishing an already well-known brand to old and new markets. After all, there are many reasons to be bullish about Kohl's. The Full Research Report on Kohl's Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.Investors-Alliance.com/r/full_research_report/f410_KSS]

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McDonald's Corporation Research Report

Due to increased pressure from competitors and low consumer demand, McDonald's comparable store sales dropped 1.8% October of last year. In response, the company focused on balancing its everyday value menu with its premium menu options, increasing comparable store sales again by November and December. New menu items lured consumers to McDonald's competitors. Because of this, the company warns investors about a comparable store sales drop in January. To boost sales, McDonald's is offering its first new Happy Meal in 10 years, featuring the Fish McBites. It is also planning to debut its new wing concept. Even though the company is still working on new items, it is crucial to note that McDonald's beat estimates last year, reporting $1.4 billion or $1.38 per share. The Full Research McDonald's Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.Investors-Alliance.com/r/full_research_report/d82b_MCD]

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Yum! Brands, Inc. Research Report

Yum reported a profit of $337 million, or 72 cents a share, down from $356 million, or 75 cents a share from a year earlier. The company's KFC chain expects its sales in China to fall 6 percent due to health concerns regarding its chicken suppliers. Even with strong sales in the US, Yum has to sort out its issues in China, given that half of its revenue and operating profit is from the said region. Nevertheless, CEO David Novak believes that the company's strong brand will ultimately drive a full sales recovery in China. The successful launch of Doritos Locos Tacos at Taco Bell also brightens the company's forecasts.

The competition is growing fiercer in the fast food industry, with every company fighting for their market share. Other chains are also revamping their menus and are posing bigger threats. In the coming year, the company with more profitable and attractive product offerings will win. The Full Research Report on Yum! Brands, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.Investors-Alliance.com/r/full_research_report/fc47_YUM]

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SOURCE Investors-Alliance